Honda New Zealand appoints Thompson Spencer as creative partner

Full-service creative and media agency Thompson Spencer has been appointed as creative partner for Honda New Zealand following a competitive process among existing agency partners. The remit spans creative development and production, supporting Honda’s brand and retail activity.

The appointment builds on a strong year of work between Honda NZ and Thompson Spencer, including two major integrated campaigns: ‘The Perfect Union’ for Honda’s hybrid range, and ‘The Power of Dreams’ to launch Honda’s first full EV to the New Zealand market. Both campaigns were led by robot characters with plenty of heart, supported by platform-specific extensions that brought the ideas to life across the media mix.

Says Melanie Spencer, Group CEO of Thompson Spencer: “Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year. From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers.”

Honda New Zealand Managing Director, Carolyn McMahon, says the agency’s ideas and track record made them a natural choice to continue the partnership: “Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers.

“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality. We look forward to building on this and driving more impactful outcomes moving forward.”

Thompson Spencer will continue to partner closely with Honda NZ to deliver creative development and production that supports both brand building and retail performance.

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