Chorus calls on the little bit of genius in all of us in new brand campaign via Saatchi & Saatchi, NZ
A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched today by Saatchi & Saatchi New Zealand.
‘There’s Room for Everyone’ celebrates the myriad of reasons, uses and users of New Zealand’s own Chorus Fibre Network. The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.
Aimed at re-introducing Chorus to Kiwis, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of Kiwis themselves, with the multi-faceted campaign features cinema, TVC, digital, OOO, social and the collection of content films.
Toby Talbot, chief creative officer, Saatchi & Saatchi New Zealand says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.
Says Talbot: “We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us. There’s a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology.”
Saatchi & Saatchi launched the ‘Ask for Better’ campaign for Chorus in 2017, ‘Stream Big’ in 2018 and a campaign earlier this year focused on sports streaming.
Chorus
Ed Hyde – Chief Customer Officer
Karren Harker – Head of Marketing
Kate Murchison – Senior Marketing Manager – Consumer
Emma Kanai – Campaign Manager
Eve Hadlee – Campaign Manager – Direct & Digital
Jon Dow – Digital Channels Consultant
Production Company – Finch
Corey Esse – Managing Director
Wade Shotter – Director
Jimena Murray – Producer
Ginny Loane – DOP
Sarah Cooper – Production Designer
Stills
Photographer – Todd Eyre
Music /Sound Design – Liquid Studios
Jonathan Bree – Composer
Craig Matuschka – Sound Design
Tamara O’Neill – Music Producer
Creative agency – Saatchi & Saatchi New Zealand
Paul Wilson – Managing Director
Toby Talbot – Chief Creative Officer
Kristal Knight – Creative Director
Jordan Sky – Creative Director
David McIndoe – Head of Strategy
Amanda Chambers – Head of Production and Content
Jane Mill – Senior TVP Producer
Alina Godfrey – Group Business Director
Becky Kusel – Business Director
Rob Flynn – Head of Design
Dennis Grbin – Senior Designer
Jess Reihana – Art Director
Antony Wilson – Copywriter
Nick Browne – Retoucher
Celine Giovanni – Digital Producer
Rachel Twist – Senior Digital Designer
Media Agency – FCB Media
Karen Tipper – Business Director
Silvia Kusic – Digital Business Director
Rachel Berryman – Senior Digital Account Manager
Holly Eden – Senior Account Manager
18 Comments
Office manager? I don’t see them on the credits. Let’s be honest if you watch the ads. It’s just another bunch of vignettes of some people doing something? Even some of the people in the ad aren’t even in the ones you have to search for online. What’s with the Steve Jobs comedian and the bunch of guys having s funny chat under a tree. Is that meant to be genius. Having a chat under a tree? And the dancer? I know what most people that aren’t in our industry are going to say. I have no idea what that’s about. In fact that’s literally what my Mum said. Hang on, I just had to check to make sure she wasn’t in the credits.
I think you’ll find it’s one of those ideas that are totally defensible from a strategy and clients perspective, but is always hard to execute well.
In truth, it’s very similar to the type of bilge Spark pumps out: well meaning but safe and dull.
And finally, as I always say in occasions like this, I’m glad to see a client spending money on TV and not some turgid social shite.
Who sings the theme song?
I came to this website to find that info too. Sounds to me like David Bowie. Hope someone can help.
I’ve been trying to,find out the same thing…….who sings the theme song?!?! Great voice
Whats the name of the song and who sings it? Dont think its bowie
Joy Division? Sounds like Ian Curtis with an 8os Dunedin band. Not contemporary though.
It appears to be New Zealand artist Johnathan Bree but hard to determine if it was composed for the ad or from one of his unique musical stylings.
Who on earth sings this awesome song. I love it. I thought it sounded like Johnny Cash.
Song is by Jonathan Bree – Little A Bit Of Light.
What are they singing in the ad? Sounds to me like “I’m a little liar”……
I think its Neil Diamond but I can’t find the song!
Having a bloke singing “You’re a little liar” over the ad is a bold choice.
Do you have to wear glasses to be a genius?
I thort it was johnny cash singing ur a lil liar. I came on here to find out also
Why is everyone in the ad wearing glasses?
I just dont get this adv. Why is everyone wearing the same outfit and glasses. Is that the genius uniform?
It looks like an optometrists ad. Until the end.
And then it sends the message that only spectacle wearers are smart.