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  • Archive
  • Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

    Dentsu’s partnership with major pride festival ‘Big Gay Out’ this week delivered a powerful celebratio…

  • ADFEST 2026 Human+ reveals sessions on soaring above challenges

    ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March at the Royal Cliff Hotels Group in Pattaya, Thai…

  • The One Club for Creativity sets May 11–15 dates for Creative Week 2026 in New York

    The One Club for Creativity today announced May 11-15 as the dates for Creative Week 2026 in New York.   Now in its…

  • Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

    Spikes Asia has opened registrations for the 2026 Young Spikes Competition. Designed for creatives aged 30 and under, th…

  • PlayStation New Zealand marks 30th anniversary with rooftop celebration at TBWA\NZ

    PlayStation New Zealand marked its 30th anniversary with a dedicated celebration hosted on the rooftop of TBWA\NZ in Auc…

  • Media Design School at Strayer celebrates top talent at 2025 AdSchool End of Year Show

    Media Design School at Strayer’s AdSchool wrapped its 2025 End-of-Year Show last week, celebrating standout studen…

  • IKEA teams up with Lab54 for secret Kiwi house-warming parties before Auckland store launch

    IKEA is officially joining the neighbourhood, and before its opening on 4 December, the Swedish home-furnishing brand is…

  • ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

    ADFEST 2026, Human+, is open for program proposal submissions until 30 November 2025. So if you have original, inspiring…

  • Chemist Warehouse transforms Auckland’s The Cloud into an immersive ‘Oasis’ via DARKHORSE

    Auckland’s The Cloud was completely transformed recently as DARKHORSE brought Chemist Warehouse’s biggest and most a…

  • The FireFlies Antipodes return: Launches call for saddles for 2026 charity ride in Tasmania to raise funds for blood cancer initiatives

    They’re back! The FireFlies Antipodes, whose motto is ‘For Those Who Suffer, We Ride’  is calling for entries fro…

  • The Marketing Club flips the conference script with launch of Marketers Day held Mon 20 Oct

    The Marketing Club (TMC) is flipping the script on traditional conferences with the launch of Marketers Day, a high-ener…

  • Type Here 2 finalists exhibited at AUT’s Te Wai Ngutu Kākā Gallery

    Presented by creative agency Osborne Shiwan, finalists from Type Here 2, Aotearoa’s contemporary typography competitio…

  • Matthew Chen’s Final Creative LIAisons Diary: Wisdom, goodbyes and one last photo dump

    Art Director Matthew Chen represented Australia at the 2025 Creative LIAisons program in Las Vegas, featuring some of th…

  • Thomas Macphail: What Happens in Vegas gets written up into a blog post in Vegas

    Thomas Macphail, Senior Art Director at Howatson+Company ~ current CB Australian Agency of the Year ~ represented Austra…

  • Last Spin in Vegas: Creative LIAisons closes with insights from the world’s top creative leaders

    As the curtain came down on Creative LIAisons, 130 emerging creative leaders from around the globe wrapped up an unforge…

  • Rhiana Merota’s LIA Diary #2: 25 before 25… With a little help from Creative LIAisons

    Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…

  • Matthew Chen’s Creative LIAisons Diary #2: Welcome to Zombie-con… powered by coffee, Tylenol and sunglasses indoors

    Art Director Matthew Chen is representing Australia at the 2025 Creative LIAisons program in Las Vegas, featuring some o…

  • Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party

    Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featu…

  • Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking

    Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for its next-generation creative leaders, b…

  • Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop

    Yesterday, the Creative LIAisons tackled “Create 4 All of Us”, a high-stakes design thinking workshop hosted by AKQA…

  • Matthew Chen’s Creative LIAisons Diary #1: You’re not just a creative, you’re a human

    Art Director Matthew Chen is representing Australia at the 2025 Creative LIAisons program in Las Vegas featuring some of…

  • Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons

    Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…

  • Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the felt

    DDB Melbourne creative team Phoenix Santamaria (Art Director) and Rory Moore (Copywriter) is representing Australia at t…

  • Crystal Hay’s Creative LIAisons Diary #1: “Never stop wondering”

    Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featu…

  • Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2025

    The London International Awards’ Creative LIAisons program in Las Vegas has made a profound impact on the global creat…

  • LIA Awards 2025 extends entry deadline – final submissions close Thursday, 11 September

    https://www.liaentries.com/submitentry/…

  • 116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars

    One of the big social highlights of the MAD STARS Festival is the annual Campaign Brief Asia Legendary Party. This year …

  • MAD STARS 2025 kicks off in Busan with judging, competitions, keynotes and opening ceremony

    MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started round two judging on August 25. On …

  • MAD Stars tackles the future of the industry from AI, creativity, burnout and more

    While AI is a focus of interest at MAD STARS 2025, other technological dimensions of the industry are certainly not forg…

  • This Way Up 2025 kicks off with unflinching advice from Nils Leonard and Grand Prix insights from Motion Sickness + Bear Meets Eagle On Fire

    Over 200 industry professionals gathered yesterday for day one of This Way Up 2025, where a line-up of local and global …

  • MAD STARS 2025 explores how AI is rewiring the creative DNA of advertising

    The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advert…

  • Comms Council Foundations of Advertising and Media Course Concludes with Presentations Night

    Now in its 12th year, the Foundations of Advertising and Media Course took on a brand new format this year. In partnersh…

  • Industry veteran Andy Blood to lead ‘There Is No Algorithm For Creativity’ panel at SXSW Sydney

    Andy Blood, Industry Fellow at Media Design School, Auckland, has authored a proposal and convened a panel that survived…

  • TBWAMedia Arts Lab (MAL) to sponsor Creative LIAisons and LIA Jury Lunch in Las Vegas

    TBWAMedia Arts Lab (MAL) will sponsor a lunch for 125+ Creative LIAisons Global Coaching Academy mentees and the 2025 Lo…

  • Cannes Grand Prix winners, creative chaos and insights: New sessions revealed for This Way Up

    Two of the most talked-about campaigns of 2025 — Make New Zealand the Best Place in the World to Have Herpes and Bette…

  • Comms Council announces 2025 Media Spotlight speakers – event held Wednesday 13 August

    The Comms Council has released details of this year’s Media Spotlight event, a must-attend morning of inspiration and …

  • The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes

    A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury memb…

  • LIA and Campaign Brief announce four emerging stars for 2025 Creative LIAisons program

    The London International Awards’ Creative LIAisons program in Las Vegas has made a profound impact on the global creat…

  • Freddie Coltart’s Creative LIAisons Reflections: “Yes, it was amazing. And yep, I learned a lot”

    Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…

  • CB’s Legendary Colombe d’Or Lunch: Adland’s finest toast another fabulous Cannes gathering

    A highlight of Cannes week for many Aussies and Kiwis is the Campaign Brief Legendary Lunch at La Colombe d’Or in the …

  • Auckland named among first APAC cities to host The One Club for Creativity’s Portfolio Night 2025

    Auckland has been confirmed as one of the first cities in Asia Pacific to host The One Club for Creativity‘s Portf…

  • Your last chance to be a MAD Stars Star ends on Monday, June 16. Enter Now. Make fame yours

    The MAD STARS 2025 deadline is Monday June 16. No extensions.   It’s your last chance to compete for fame at Asia…

  • Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now

    The Gerety Awards is set to celebrate in style at Cannes this year with its exclusive VIP DIAMOND BBQ Party on Tuesday, …

  • Braintrust’s Ben Cooper shares insights from D&AD Festival AI & Creativity Report Session

    Last Wednesday at D&AD Festival in London, Ben Cooper, Founder and Innovation Director at Braintrust, took the stage…

  • Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”

    Lisa Fedyszyn, Chief Creative Officer at Special New Zealand, recently represented Aotearoa on the global jury for the O…

  • Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn

    Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real – and…

  • Cannes Lions sets the stage for 2025 with cutting-edge content, culture and creativity

    The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a world-class …

  • Applications now open to emerging talent for MAD STARS’ New Stars MAD Competition 2025

    MAD STARS is now accepting applications for New Stars MAD Competition 2025, one of the most competitive and challenging …

  • Colenso BBDO takes out coveted Agency of the Year title at 45th AXIS Awards; The Sweetshop named Production Company of the Year

    The winners of the 45th AXIS Awards have just been announced tonight at the Viaduct Events Centre in Auckland, where the…

  • The Future Is Experiential: SOON, The Taboo Group and SoHo Unpack Global Report at SXSW 2025

    Australia’s cultural foresight and brand experience sector took centre stage at SXSW 2025, as SOON Future Studies and …

  • The INNOVA Lotus shortlists present live at ADFEST 2025 this Thursday, March 20

    ADFEST’s INNOVA Lotus awards the region’s most innovative works that dare to push the boundaries of creativity into …

  • Comms Council’s AXIS Speaks event set to return on Thursday 27 March – Early bird tickets on sale

    AXIS Speaks, New Zealand’s premier thought leadership event for advertising, marketing, and communications, is set to …

  • Trade Me Property’s ‘People’s Choicest’ campaign wraps with Pāpāmoa hosting The Pāpāmoa Backyard Bash via Because

    Beachside suburb Pāpāmoa has celebrated being crowned the ‘Choicest Suburb’ winner of Trade Me Property’s in…

  • Heading to AdFest in Thailand? Fin Design + FX, Directors Think Tank, Voodoo Hack, Gerety Awards, Ad Addict and Campaign Brief Asia invites you to the 16th Legendary Sunset Party at AdFest

    Attending AdFest in Pattaya, Thailand this year? Together with Fin Design + FX, Directors Think Tank, Voodoo Hack Sound,…

  • Women’s Work to launch new exhibit ‘In(visible)’ at The Tuesday Club in Tāmaki Makaurau – Opens next Friday 7th March – Monday 10th March

    Celebrating the unique and often underrepresented way of viewing the world, Women’s Work’s latest exhibition, In(vis…

  • Juries announced for ADFEST 2025 Lotus Awards

    ADFEST has revealed its full line-up of top tier industry creative leaders who will judge the ADFEST 2025 Lotus Awards….

  • Industry leaders gather at TBWA\New Zealand’s Future of Sport speaker series + panel discussion

    Last week TBWA\New Zealand brought together some of Aotearoa’s leading voices in sport, media, and technology for an i…

  • Burnett Foundation Aotearoa partners with brand activation agency Because ANZ to deliver a Big Gay Out

    Aotearoa’s biggest rainbow event, Big Gay Out, returns to Auckland’s Coyle Park this Sunday, with brand activation a…

  • Comms Council and eatbigfish’s Adam Morgan to present ‘Extraordinary Cost of Dull’ webinar at 9:30am, Wednesday 19 February

    The Comms Council has announced the first event of 2025 with Adam Morgan, Founding Partner of eatbigfish set to present …

  • UnLtd Big Clash Returns with Bigger Purpose

    UnLtd, the social purpose organisation for the media, marketing, creative and tech industry in Aotearoa is relaunching i…

  • Campbell+Co launches three standout brand activations at the ASB Classic for Peroni Nastro Azzurro, Somersby Cider and Avène x MoleMap

    Campbell+Co made a significant impact at this year’s ASB Classic, delivering three dynamic brand activations that …

  • Learn how to craft a standout application at AWARD School Virtual Info Night on Tuesday Feb 4

    If AWARD School 2025, APAC’s premier course for aspiring creatives is on your radar, make sure to join the AWARD S…

  • Kate Humphries’ 2024 Year in Review: “In a year that was harder than most, a big shout-out to the industry for all your support”

    Kate Humphries, programme leader of Media Design School’s AdSchool reflects on the year’s highlights and extends hea…

  • GroupM New Zealand and TikTok collaborate to help advertisers navigate the creator economy

    GroupM New Zealand recently hosted Mastering Influencer Marketing, in partnership with TikTok. The event brought togethe…

  • PHD takes the win as Adland swings for good at the second annual UnLtd: Open golf tournament

    PHD has taken home the trophy at the second annual UnLtd: Open golf tournament in Auckland. The event, kindly sponsored …

  • GPJ and DARKHORSE collaborate to deliver Binance Blockchain Week Dubai 2024

    Kiwi-born DARKHORSE will team up with fellow Project agency GPJ to unveil Binance Blockchain Week Dubai 2024 this week, …

  • APA invites industry to AI panel discussion ‘AI is here to stay, use it to make Creative Production Slay’ held Wednesday 30 October, 6pm – 8pm

    The Aotearoa Producers Association (APA), formerly the NZAPG, is extending an industry-wide invitation to its AI panel d…

  • Creative LIAisons take on “Create and Make” challenge powered by BMF, Superplastic + TikTok

    Day 3 of last week’s LIA Creative LIAisons program brought a new challenge to the LIAisons. After two days of soak…

  • LIA Creative LIAisons attendees, Juries and VIPs treated to spectacular party at Encore Beach Club

    Last night, LIA hosted its much-anticipated annual party at the Encore Beach Club in Las Vegas, where judges and Creativ…

  • LIA hosts jury members for special dinner at Mont 32 in the Palazzo, Las Vegas

    LIA hosted jury members to a lovely dinner at Mont 32 in the Palazzo Hotel in Las Vegas. Here are the pics from last nig…

  • Young creative talent from around the world to gather next week for LIA Creative LIAisons in Vegas

    This year, 126 emerging talents from 29 countries around the world, will gather together for the London International Aw…

  • Tickets on sale for ‘Inside the Cannes Jury Room’ breakfast with NZ’s Cannes Jurors – Wed, Sept 4

    Tickets are now on sale for the Comms Council’s exclusive Cannes breakfast on the 4th of September, where attendee…

  • Dentsu Creative named as a lunch sponsor for the 2024 Creative LIAisons program in Las Vegas

    Underscoring Dentsu Creative’s commitment to nurturing the next generation of talent, the global creative network is s…

  • MAD STARS Day 1: Work that impressed the judges + the AI powers that will shape industry’s future

    MAD STARS opened its doors on August 23 to one of the world’s fastest-growing advertising festivals, at BEXCO, in Busa…

  • UnLtd encourages industry to ‘drop your boss’ off of Auckland’s Sky Tower for a good cause

    UnLtd Aotearoa, the social purpose organisation for the media, marketing and creative industry in New Zealand, is encour…

  • MAD STARS opens global three-day festival of innovation, ideas + awards in Busan, South Korea

    MAD STARS, one of the world’s fastest-growing advertising festivals, has opened its doors at BEXCO, in Busan, South Ko…

  • Day 2 of AWARD’s ‘This Way Up’ Festival: The future of creativity in the age of AI with Nilesh Ashra; the balance of creative client relationships and keynote from Ogilvy global CCO Liz Taylor

    At Day 2 of This Way Up, industry leaders and top creatives gathered for an day of worthwhile opinions and workshops exp…

  • The Monkeys co-founders Scott Nowell and Justin Drape and Filmgraphics EP Anna Fawcett inducted into prestigious AWARD Hall of Fame

    At an exclusive black-tie ceremony held in Sydney last night, three of Australia’s most celebrated creative leader…

  • Day 1 of AWARD’s ‘This Way Up’ Festival: Damon Stapleton, The Work Behind the Work, DDB Worldwide’s Chaka Sobhani and more

    Day 1 of the AWARD “This Way Up” Festival of Creativity was ignited with an electrifying keynote from Damon Stapleto…

  • MAD STARS unveils 2024 line-up of speakers

    MAD STARS has revealed the line-up of spectacular speaker sessions at MAD STARS 2024, three days of carefully curated di…

  • Make your work stronger and your value higher: Live online learning program ‘Bare Brand Strat’ with Richie Meldrum returns Sept 5th – 26th

    There’s a lot of fluff out there when it comes to brand strategy. Everyone’s in agreement that it’s super importan…

  • Special Australia marks its first decade with a ‘Night of a Thousand Thank Yous’

    Special Australia recently celebrated turning ten by bringing everyone together from Sydney, Melbourne and Tokyo for a d…

  • Hodgey’s Good Shit Garage Sale – Cancelled

    Unfortunately the team at FCB haven’t had the response they’d hoped for, so have made the decision to pull the pin o…

  • 45TH AWARD AWARDS to be held virtually + in person – Registrations for virtual events now

    The 45th AWARD Awards winners will be announced virtually and in person next month at Sydney’s Museum of Contempor…

  • AWARD School Virtual Graduation Night set for Tuesday, August 6 at 8:30pm New Zealand time

    This year’s AWARD School Online Programme attracted 24 students from Australia, New Zealand, Singapore and Korea a…

  • Industry call-out to help Sarah ‘Hodgey’ Hodgetts battle incurable Stage 4 Cancer

    If you’ve worked in the New Zealand ad industry over the last 25 years, you’ve likely met Sarah Hodgetts or …

  • Stanley St Agency and North & South Investigates ‘Economic Downturn Decoded’ event a success

    Stanley St Agency, in collaboration with North & South Investigates, hosted “The Economic Downturn Decoded&#82…

  • Spark takes gaming in New Zealand to the next level with launch of Spark Game Arena Live via Colenso BBDO, Spur, Let’s Play Live and BUCK

    With New Zealand so far having been left out of the global gaming event circuit, Spark has announced Spark Game Arena Li…

  • Stanley St Agency to present: ‘The Economic Downturn Decoded’ event with Duncan Garner and Cameron Bagrie – 4:00pm Tuesday, 9 July

    Stanley St Agency has announced “The Economic Downturn Decoded,” featuring renowned political journalist Dun…

  • Phil Townend kicks off Magnetic’s inaugural speaker event with keynote session at Te Papa

    Magnetic recently launched its inaugural speaker event at Te Papa Wellington on 19 June. Phil Townend, CEO of Magnetic, …

  • The Legendary CB Colombe d’Or Lunch – The heavy ad hitters hit the Rosé in St Paul de Vence

    The highlight of Cannes Week for 80 Aussies and Kiwis is the annual CB Legendary Lunch at La Colombe d’Or in St Pa…

  • Aussie and Kiwi delegates treated to the annual Campaign Brief Cannes Welcome Cocktails courtesy of Photoplay, Fin Design+Effects, Rumble and FBI Talent Co

    Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, Sydney and …

  • MediaWorks takes home the trophy at the annual UnLtd: Dodgeball competition

    Over 150 people across the Auckland advertising industry came together on 13 June to duck, dive and dodge for good at th…

  • An Aussie or Kiwi attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks courtesy of Photoplay, Fin Design+Effects, Rumble and FBI Talent Co

    Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, Sydney and …

  • Comms Council and ANZA announce first speakers for Media Spotlight 2024

    The Comms Council and ANZA have announced the first speakers for Media Spotlight 2024, an event focused on key topics th…

  • AWARD Creative Leadership open for nominations; course to be held September 1-3 at QT Sydney

    Advertising Council Australia and AWARD have today announced that nominations for the popular AWARD Creative Leadership …

  • Entries opens for The One Club for Creativity’s Global Young Guns 22 competition

    The One Club for Creativity has opened the call for entries for Young Guns 22, the global competition to celebrate inter…

  • Auckland Adland gets ready to dodge for good

    Over 100 people across the Auckland advertising industry are warming up to duck, dive and dodge for good as the UnLtd: D…

  • IMANZ hosts inaugural partner showcase

    Last night the Independent Media Agencies New Zealand (IMANZ) members, foundation media partners and industry partners g…

  • Sparks fly at Thinkerbell Aotearoa’s inaugural speed-dating event for New Zealand’s top CMOs   

    May 8, or ‘Mate Day’, was taken seriously by Thinkerbell Aotearoa as it rolled out its first ‘Brand Mates’ at Sp…

  • MAD STARS invites today’s junior creatives to become the new creative stars of tomorrow

    Junior creatives, are you ready for the most competitive, challenging – and rewarding – marketing advertising co…

  • D&AD Festival set to return to London with a new home at London Southbank, May 2024

    D&AD’s annual Festival will bring the creative industry’s brightest minds to a new location at the Southbank…

  • Legendary time at the annual Sweetshop, FIN Design + FX, Voodoo Hack and Campaign Brief Asia Sunset party around the pool at AdFest 2024

    The Beach Hotel pool at the Royal Cliff Hotel in Pattaya once again proved the perfect backdrop to the AdFest Legendary …

  • ADFEST 2024: Unveiling ‘Hi’ Lights

    ADFEST 2024 is now gearing up at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. This year it is welcoming 747 del…

  • Discover the power of ‘Hi’ at AdFest 2024

    ADFEST 2024 is all set and says ‘HI’ at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand, welcoming 747 delegat…

  • ATTENDING ADFEST IN PATTAYA THIS YEAR? YOU’RE INVITED TO OUR LEGENDARY SUNSET PARTY SPONSORED BY SWEETSHOP, FIN DESIGN + FX AND VOODOO HACK

    Together with Sweetshop, Fin Design + FX and Voodoo Hack, Campaign Brief Asia will again be hosting the Legendary Sunset…

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