Culture&Theory poaches ex-Stanley Street CCO Regan Grafton to head up creative

Culture&Theory poaches ex-Stanley Street CCO Regan Grafton to head up creative

Following yesterday’s news of multi-award-winning CCO Regan Grafton’s departure from Stanley Street, the rapidly expanding Culture and Theory has nabbed Grafton (above left) to head up its creative offering effective from August 3rd.


Says Jonte Goldwater (right), MD, Culture&Theory: “We’re excited to add a world-class creative leader to our super talented strategy, design, and digital line-up. We’re on a mission to build a team that delivers thinking, creativity, and technology that is truly connected up, and with Regan’s experience across multiple disciplines, he’s the perfect fit. And on top of that, he’s a bloody good bloke.”

Says Grafton: “I’m thrilled to be part of a wonderful team of talented and nice people. Jonte and Amy have created a fantastic culture based on values and integrity which connected with me. I was also impressed by Jonte’s vast marketing background and his depth of understanding of client business. This combined with Amy Frengley’s world-class strategic expertise made for a very compelling offer that I couldn’t turn down.”

Says Amy Frengley (centre), strategy director, Culture&Theory: “Regan is a game-changer for C&T. A creative star in the industry whose joining enables us to evolve fully into offering clients true end-to-end solutions. We’re chuffed to have him, and what it means for us as a business.”

Grafton exits Stanley Street after five and a half years at the helm. During that time he produced many impactful campaigns for clients like NZ Police, BP, Auckland Council, and Restaurant Brands. His work was recognised with many local and international awards, including Ogilvy’s first Grand Axis, D&AD’s, Cannes Lions, gold Effies, and most recently, Asia Pacific Effie Agency of the year.