2degrees show Kiwis it means business in newly launched campaign via TBWA\NZ
The first stage of a newly invigorated focus from 2degrees on business needs has been bought to life by TBWA\NZ in a new campaign for the telco.
Andrew Fairgray, chief business officer 2degrees says the company is focused on supporting business customers and leveraging the wide product suite of both Vocus and 2degrees in the newly merged company: “New Zealand companies are acutely aware of the benefits to productivity that a telco can offer and 2degrees is set to enter the competition through its new scale in this space. To kick off this revamp is a great campaign from TBWA\NZ that reminds Kiwis that we are here for them – no matter where they do business.”
He says whether a business is big, small, or in-between, the magic always happens around a table: “Be it a boardroom table, a ute bonnet, or a WFH kitchen table, 2degrees can connect all Kiwi businesses with its simple, fast and secure network.
“We’re focused on Fighting for Fair for Kiwi business, hence why the merger between two challengers with a heritage of transforming NZ telecommunications landscape for the better makes so much sense. It allows all business – big or small – to benefit from a more competitive market. 2degrees is a serious contender to sort out all NZ businesses’ connectivity needs, from small to medium businesses, to corporate and the public sector.”
The new campaign from TBWA\NZ brings to life the very Kiwi way we do business, whether it’s on the hop to the airport from home, working on a building site, grappling with an ergonomic desk or at a picturesque table in Queenstown. No two businesses are the same, and neither are their business requirements or solutions.
“This new campaign brings to life the unique ways we innovate in NZ – on the move, at home, in the office – and reinforces the amazing capabilities 2degrees brings to the table.”
Says Shane Bradnick, chief creative officer, TBWA\NZ: “We wanted to show the truth about the way Kiwis work, and that whatever table you’re at, 2degrees can bring the business solution you need right to it.”
The new campaign will appear on TV, OOH, radio and in social media and you can watch the 30” launch spot here.
Client: 2degrees
Agency: TBWA\NZ
Media Agency: OMD
Production Company: TripleDouble
Director: Andy Morton
Producer: Peter Clews
DOP: Rob Marsh
Offline: Fauze Hassen:
Colourist/Online: Tom van den Brink
Photographer: Sacha Stejko IDC
18 Comments
Why are the vast majority of NZ TV ads of the last few years structured in exactly the same way?
Scenario. Scenario. Scenario. Scenario. Scenario. Endframe.
What happened to doing just one scenario well? Have we forgotten how to tell stories? Or is it just clients deadset on talking to as many audiences as possible — too afraid of crediting the customer with some intelligence?
maybe it’s to do with the 6″ cutdowns? many a script has been sold by tempting clients with the 6″ cutdowns they can get from the hero spot.
Even Rocky had a montage.
Yes creative directors of today lack basic storytelling. They seem to think dramatising all possible (pretty lame) scenarios into one ad makes their work more relevant. But no it’s a shame young Kiwis have to grow up tolerating this crap – I remember as a child it was much different and amusing. Do better please or do something else.
sorry had to additionalise that to the above statements
Ads are so lame and formulaic these days I can’t imagine anyone wanting to watch them let alone get into the business.
I’ve seen some version of this ad a dozen times already this year?
is the fight for fair?
Goddam it! Who put a question mark on the teleprompter?!
…it’s TBWA
Other than a mediocre idea, why are all TBWA’s spots so poorly executed?
+ micro-management + more fear + more interference from the top = poor work.
…which is also ex saatchi, colenso, ogilvy, ddb and all other nz agencies once upon a time
the dog
to that dog. Although its not a french bulldog or dachshund, so bonus points for thinking outside the world of adwank.
This feels like the same ad TBWA made for Southern Cross. Switch the end frames and they’re the same. 2degrees – we’re for you.
The blueness of the TBWA brands ANZ, 2 degrees, southern cross. DDB has the same problem in red voda, westpac (recently), mcds, warehouse. I think the directing and design tricks start to blur between them and then the writers operate with the same 3 cultural codes. Next thing it’s all a big worthy vanilla porridge tinted blue or red. The red brands should just merge with the other red brands and have sub brands mcds fones, burgers and banking. Choose red or choose blue. Be simpler for consumers and the westpac monster would make more sense.
People cry storytelling but can barely tell one themselves… my first question is did the target audience resonate with the message, did they like it and what were the results. If it drives effective results then its great advertising