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  • Archive
  • Pead launches new service to help brands influence AI answers

    Leading communications agency Pead has launched a new service to help brands take control of how they show up in AI gene…

  • Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category

    The global Art Directors Club announced the esteemed jury for the inaugural free ADC AI Visual Design-Dreamina AI categ…

  • Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

    Luma AI has today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring …

  • Payper launches New Zealand’s first AI press release builder

    Results-based PR agency Payper has today launched New Zealand’s first dedicated AI press release builder.   Try t…

  • Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

    Springboards, a creative tool built to inspire creativity in advertising, has released a new piece of AI-created work th…

  • ADC and Dreamina AI Partner On Free AI Visual Design Category for ADC 105th Annual Awards

    The global Art Directors Club announces an exclusive partnership with Dreamina AI, part of ByteDance, for the inaugural …

  • DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

    Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…

  • 2026 Predictions: AI, Retail Media and the Ad Revolution

    Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…

  • Celebrating a decade back in NZ: Retoucher Matt Supple reflects on AI’s role in advertising

    It has been ten years since New Zealand-born retoucher Matt Supple returned home after a remarkable 15-year career in Ma…

  • Havas Group ANZ launches ‘Deliberately Different’ positioning; announces key senior promotions

    Havas Group ANZ introduces a bold new positioning – Deliberately Different. A strategic platform that reinforces its u…

  • Envato releases ‘Beyond
 Adoption: The State of AI in Creative Work 2026’ – a global study of how creatives are navigating the AI transformation

    Envato – a leading creative tech platform empowering millions of creatives worldwide with AI-powered tools and digital…

  • A world first GPT for creatives? New disruptor tool has been soft launched in NZ today

    It has been confirmed that a select group of New Zealand creatives are trialling a new language model developed specific…

  • WPP launches AI-powered marketing platform WPP Open Pro

    WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to empowe…

  • Kiwi expat Maria Devereux launches ‘How to Stay Human’ initiative and podcast to help creatives reclaim their humanity in the age of AI

    Kiwi expat Maria Devereux, Executive Creative Director and Head of Innovation at Accenture Song North America, based in …

  • WPP and Google extend partnership to supercharge AI-driven marketing innovation

    WPP and Google today announced a five-year expansion of their partnership, dedicated to advancing cloud and AI technolog…

  • Dentsu Aotearoa’s Junior Creative Duo, Aged 60 and 20, Take on MAD STARS 

    Two young creatives from dentsu Aotearoa, Lucy Lim (Art Director) and Frey McCahon-Jones (Copywriter), recently represen…

  • Death to sh*t ads: Creativity as a competitive sport

    A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN   After watching the new brand campaigns from Anthropic a…

  • academyEX co-develops stirring ‘Because You’re Not Done Yet’ campaign using AI

    What do you do when AI is rewriting the old rules of work, fear of messing up is holding people back from diving in deep…

  • New martech venture Accelerator launches in Auckland

    A new player has entered New Zealand’s marketing technology scene.   Accelerator has officially launched, appoint…

  • Ogilvy ANZ launches Generative Impact to boost brand discoverability in AI search

    Ogilvy ANZ has today announced the launch of Generative Impact, a pioneering new offering designed to empower brands to …

  • Foxtel Group Partners with WPP Media & Google for Open-Source MMM Solution

    Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an industry-first…

  • Scott Walker: Is AI Making Us Dumb?

    By Scott Walker, Founder and CCO, Ferocious   A Ferocious Take on Learning, Laziness, and the Future of Human Intel…

  • Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search 

    By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio   PR budgets may have tightened, but the potential…

  • La Trobe University partners with Anchora as consultancy marks four year milestone

    Independent marketing technology and AI consultancy Anchora is marking its fourth anniversary with a major client additi…

  • Industry veteran Andy Blood to lead ‘There Is No Algorithm For Creativity’ panel at SXSW Sydney

    Andy Blood, Industry Fellow at Media Design School, Auckland, has authored a proposal and convened a panel that survived…

  • Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content

    By Matthew Forzan, Founder and Managing Director of Yogurt Digital   In a digital world increasingly saturated with…

  • NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners 

    New York Festivals Advertising Awards (NYFA) announced the winners of the inaugural NYFAi competition.   Launched i…

  • WPP and TikTok strengthen partnership with Symphony AI integration into WPP Open

    WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrat…

  • CB Exclusive: academyEX launches ‘The Play Lab’ with a campaign that turns learning on its head and dares executives to play

    CB Exclusive:  What do you get when you mix robotics, neural links, generative AI and a glowing neon sign that says Int…

  • Colin Davis joins The Sweetshop’s AI creative studio, The Gardening Club as Global Head of Innovation

    The Sweetshop’s AI creative studio, The Gardening Club, dedicated to bridging the gap between AI and film production j…

  • TBWA\New Zealand launches TBWA\i: a new practice bringing people, product and process together to unlock AI’s potential for brands

    TBWA\New Zealand has launched TBWA\i – a new practice designed to bring the right people, AI product and processes…

  • Ad industry associations unite to launch world’s first LLM benchmark for creativity

    Today, Springboards, an AI platform accelerating creativity in advertising, and a collective of global advertising and m…

  • AI-powered creativity platform Springboards secures backing from industry powerhouses

    Springboards, the AI-powered platform built to inspire creativity and not give you the answers, today announced a signif…

  • WPP Media Launches Open Intelligence

    In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled Open Intellig…

  • Marty Hungerford: How marketing and advertising creatives can thrive in the AI era

    Guest post by Marty Hungerford, Chief Innovation Officer, BRX   If you’re a passionate creative professional,…

  • WPP retires GroupM name and launches WPP Media to usher in new AI-driven era

    WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to simp…

  • Braintrust’s Ben Cooper shares insights from D&AD Festival AI & Creativity Report Session

    Last Wednesday at D&AD Festival in London, Ben Cooper, Founder and Innovation Director at Braintrust, took the stage…

  • Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report

    Straight off the back of the Cannes Festival where, for the first time, juries were tasked with assessing art generated …

  • D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

    D&AD has released its AI & Creativity Report 2025 ‘Shaping the Shift – Leading in the Age of Intelli…

  • Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion

    Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can’t replace…

  • Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.

    In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack …

  • Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn

    Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real – and…

  • Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’

    In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk abo…

  • Goodnites uses AI-enhanced voices to destigmatise bedwetting in new global radio campaign via FCB Aotearoa and Eardrum

    Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4–12, has launched a new global radio…

  • New AI platform Glu launches across APAC to speed up ecommerce creative process

    Partner content – Glu, the pioneering AI-powered platform built specifically to address the creative challenges fa…

  • Skinny’s latest ambassador is an AI clone of a real customer in new campaign via Colenso BBDO

    New Zealand telco Skinny has unveiled its latest campaign featuring a world-first innovation: an AI-generated brand amba…

  • The One Show AI judge Sherina Florence creates hip hop album to promote final deadline

    Sherina Florence, a leading independent ECD and AI-focused Futurist who is a member of this year’s first-ever One Show…

  • Billy Loizou: How AI helps kick ad goals during Super Bowl

    By Billy Loizou, APAC Area VP, Amperity   As the Super Bowl fast approaches, retail advertisers face a critical cha…

  • Santa’s Bucket List: An AI-driven Christmas tale brings cheer to Christchurch

    This Christmas season, Christchurch takes center stage in Santa’s Bucket List, a delightful short AI film that combine…

  • Haleon creates AI-powered tool to make advertising more inclusive for consumers

    Haleon, a global leader in consumer health, has developed a pioneering AI-powered tool aimed at improving inclusivity an…

  • APA invites industry to AI panel discussion ‘AI is here to stay, use it to make Creative Production Slay’ held Wednesday 30 October, 6pm – 8pm

    The Aotearoa Producers Association (APA), formerly the NZAPG, is extending an industry-wide invitation to its AI panel d…

  • The Sweetshop’s sister company The Gardening.club unveils AI artist roster

    As AI continues to reshape the creative industry, The Gardening.club. has announced a lineup of eight new AI artists. &n…

  • TBWA launches new AI platform ‘Collective AI’

    The Disruption Company — has launched its AI platform, Collective AI. The platform is built on Omnicom’s end to end …

  • WPP launches AI-powered ‘Production Studio’

    WPP has today announced the launch of Production Studio, an AI-enabled, end-to-end production application developed usin…

  • NZ Harvard grad Soumil Singh develops world first AI to automate social media video creation

    Kiwi Harvard graduate Soumil Singh has developed world-first AI that creates images and videos for social media platform…

  • Publicis Groupe cuts the BS from AI at Cannes Lions with launch of new ‘BS detector bot’

    At a time when AI buzz is still setting agendas everywhere, Publicis Groupe is taking a stand to remove the BS from AI. …

  • Sustainable Seas and Daylight launch Tohorā – a breakthrough tool for protecting NZ’s moana

    In a significant step for marine management Sustainable Seas, in collaboration with Daylight, has unveiled Tohorā &#821…

  • WPP announces partnership with Google Cloud to boost generative AI-driven marketing

    On the keynote stage at Google Cloud Next in Las Vegas, WPP and Google Cloud announced a new collaboration that aims to …

  • Accenture and Adobe to co-develop industry-specific Generative AI Solutions to accelerate marketing transformation 

    Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-deve…

  • ADFEST 2024: Will A.I. Replace Me? What Can I Do About It?

    A.I. was certainly on the lips of many at ADFEST 2024, on and off stage. While many agreed that AI won’t replace H.I. …

  • Emma Daines at ADFEST 2024: “I see AI as a tool for us to help VFX thrive. We’re already doing that”

    Emma Daines is jury president of Film Craft Lotus and New Director Lotus. The CEO, & Executive Producer of Fin Desig…

  • Best-selling author Mark Schaefer to speak in New Zealand on the rise of AI in marketing

    Globally-recognised author, futurist, business consultant and speaker Mark Schaefer will visit Auckland on 13-14 Februar…

  • Following a year at #1 Publicis kicks off 2024 with One-to-One personalised wishes to 100,000 staff worldwide, powered by AI

    After a year where Publicis achieved a lot of firsts – first on organic growth, first on all financial KPIs, first…

  • Can AI replace a creative juror? With its AI Jury Experiment the Epica Awards gave it a try – Spoiler: journalists are tougher…

    In a topical initiative, The Epica Awards – known for over 30 years as the creative prize judged by journalists – cr…

  • Coca-Cola harnesses the power of AI to deliver holiday magic across continents and generations in new campaign via Bain & Company + WPP Open X

    Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design besp…

  • AKQA gives the gift of repair this Christmas with launch of easy-to-use AI repair-bot ‘Fixmas’

    Design and innovation company AKQA, is celebrating renewal this festive season and has launched Fixmas.gift – an…

  • Fashion Quarterly launches New Zealand’s first AI-driven fashion shoot via Stanley St

    Stanley St has reimagined fashion photography with New Zealand’s first AI-driven photoshoot for Fashion Quarterly….

  • Matter Studio – New Zealand’s first AI product photography studio announces launch

    [MATTERstudio.AI], New Zealand’s first AI product photography studio has launched into the market.   Matter Studi…

  • Nick Snelling: Creatives are an endangered species

    Written by Nick Snelling, illustrations by Dean Mortensen.   Bad news just in: Creativity is no longer a uniquely h…

  • Coca-Cola unveils new flavor + global campaign inspired by the future via WPP Open X/Ogilvy

    Coca-Cola Australia has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience fro…

  • The Future of AI Technology in Retail Digital Signage

    Digital signage company James Hogg Display reveals useful tips and tricks to help advertisers and marketers embrace the …

  • Marcel returns to Cannes now that’s it’s ‘OK to talk about AI’; launches campaign for 6th b’day

    Six years ago, at Cannes 2017, Publicis Groupe launched Marcel – an AI tool designed to be at the service of its t…

  • Ryan Jordan ~ Fresh from SXSW in Austin, Texas: AI – The good, the bad and the ugly

    By Ryan Jordan, group strategy director, Bastion Shine….

  • ANDY FLEMMING, REN AI SSANCE MAN WRITES FOR CAMP AI GN BRIEF

    Andy Flemming is Oberleutnant WordyMcWordSpurt at 72andSunny, Sydney. Everyone’s written a Chat GPT article. Some have…

  • Advertising Ltd Launches Free AI-Powered Platform for Creating Professional Ads

    ‘Ad Agency’ (adagency.co.nz) is an innovative new platform that allows users to easily create professional-g…

  • Forever Beta creates a nightmarish 12 d.A.I.ys of Christmas holiday cards, highlighting the shortcomings of A.I

    Forever Beta is spreading the Christmas cheer in a slightly unusual fashion, creating an A.I generated series of Christm…

  • Damon Stapleton: For the creatives. I asked A.I what’s wrong with A.I.

    A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….

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