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  • Archive
  • Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

    Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…

  • OMD NZ names Blair Alexander as new CEO

    Omnicom Media (OM) agency OMD has appointed Blair Alexander as CEO of New Zealand, effective 2 March, to lead operations…

  • New Board appointments set LUMO up for growth

    LUMO Digital Outdoor has announced the appointment of Dan Wright from The Loom and Georgia Mahaffie from One New Zealand…

  • Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

    Entries for the 2026 Beacon Awards are now open.   This is your opportunity to showcase strategic brilliance, innov…

  • Jane Ormsby: Digital Media Trends for 2026

    As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…

  • Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

    Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…

  • Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

    Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to a…

  • Lassoo Media builds momentum with four major wins

    Following its Media Agency of the Year win at the 2025 Beacons Awards, independent agency Lassoo Media continues to buil…

  • Goodman Fielder appoints Together as new media agency

    Goodman Fielder has appointed leading independent media agency Together as its media planning and buying partner across …

  • Kiwibank appoints Together as new media partner, ends long partnership with OMD

    Kiwibank has appointed Together as its new principal media and customer engagement agency, ending its long-standing part…

  • tonies appoints Connected Media to drive planning and buying across Australia and NZ

    Award winning independent agency Connected Media Group has been appointed by the world’s largest interactive audio pla…

  • Mindshare, IKEA + TVNZ launch the ‘Swede As Road Trip’ with Seven Sharp to celebrate NZ launch

    New Zealand is about to say “Kia Ora” and “Hej!” to a new era of home furnishing as IKEA makes its highl…

  • Spark NZ turns Auckland purple in new ‘It’s better with Spark’ OOH work via QMS + PHD

    QMS NZ / MediaWorks, Spark and PHD Aotearoa have joined forces to launch an unprecedented, citywide out of home (OOH) ca…

  • Kate O’Ryan-Roeder departs Mindshare Sydney for CEO role at Havas Media ANZ

    Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive …

  • Sam Harris departs Reason for Partner and Head of Technology and Performance role at 81 Media

    81 Media has announced the appointment of Sam Harris as Partner and Head of Technology and Performance.   Harris jo…

  • NZME launches ‘News You Can Trust’ campaign – celebrating NZ Herald journalists nationwide

    This week NZME launched a new NZ Herald campaign that celebrates our journalists across the country.   An extension…

  • NZME renews exclusive media partnership with Auckland FC

    New Zealand Media and Entertainment (NZME) has announced the renewal of an exclusive media partnership with Auckland Foo…

  • Menopause rights take centre stage in new nationwide outdoor campaign

    A series of six digital out-of-home ads created by two Kiwi campaigners are hitting the streets and shopping centres acr…

  • NZME and Canterbury Cricket team up to bring Super Smash to Christchurch this summer

    New Zealand Media and Entertainment (NZME) has announced an exclusive partnership with Canterbury Cricket to promote the…

  • PHD wins Intersnack’s global media account, including Griffin’s Snacks in New Zealand

    Omnicom Media Group agency PHD has been appointed as global media agency of record for leading snack manufacturer Inters…

  • D3 bolsters leadership with three senior hires

    Independent data-driven media agency D3 has expanded its leadership team with three senior appointments – Torsten …

  • Latch expands leadership team to power growth and drive DOOH innovation

    Latch Digital has announced the appointment of two senior leaders, strengthening its capability and laying the foundatio…

  • Foxtel Group Partners with WPP Media & Google for Open-Source MMM Solution

    Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an industry-first…

  • PHD helps Kindness Collective deliver the biggest ever The PJ Project to keep kids warm

    PHD and many media owners have helped Kindness Collective deliver a record-breaking The PJ Project, to keep 28,173 child…

  • Former MBM Founder and media/tech leader Matt Bale joins Together as in Senior Advisor role

    Leading independent media agency Together has appointed one of New Zealand’s most experienced and respected media and …

  • Mercury levels up broadband in new ‘Cheat Codes’ gamified campaign via FCB Aotearoa

    Mercury has launched a first-of-its-kind campaign conceptualised, designed and crafted by FCB and Assembly, which invite…

  • Accenture Song Appoints Nick Thomas to Lead Commercial Investment & Operations for Media in ANZ

    Accenture Song has announced the appointment of Nick Thomas as Principal Director, Commercial Investment & Operati…

  • Mastercard appoints WPP Media to lead global media duties across 70+ international markets

    Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70 internatio…

  • Stéphan Willemse joins Merkle Aotearoa in the role of Head of Digital Experience

    Merkle Aotearoa, a dentsu company, has appointed Stéphan Willemse as the Head of Digital Experience, where he will be r…

  • ANZ takes media account to pitch across Australia and New Zealand

    ANZ will be reviewing its media agency partnership across Australia and New Zealand….

  • Together opens doors in Wellington; appoints Annabelle Wilkison as Managing Director and Georgia McNaught as Group Planning Director

    Leading independent media agency Together has announced the launch of its Wellington office to further extend its reach …

  • JCDecaux New Zealand launches new brand positioning ‘Be Seen. Be Remembered.’

    JCDecaux has launched its new brand positioning ‘Be Seen. Be Remembered.’, reinforcing its focus on deliveri…

  • Comms Council announces 2025 Media Spotlight speakers – event held Wednesday 13 August

    The Comms Council has released details of this year’s Media Spotlight event, a must-attend morning of inspiration and …

  • Lassoo Media & PR crowned Media Agency of the Year at the 2025 beacons awards; MBM wins Best in Show for Vogel’s ‘Certified Toast Perfection’

    The 2025 beacon awards in association with oOh!media, has just wrapped up its ceremony, held tonight, celebrating outsta…

  • Dentsu Media, FCB and PHD lead the pack at finalist stage of 2025 Beacon Awards

    The Comms Council, in association with oOh!media, has announced the finalists for the 2025 Beacon Awards.   Dentsu …

  • Criteo and dentsu announce global commerce media partnership

    Criteo, the commerce media company, has today announced plans for an expanded global partnership with dentsu, a leading …

  • PAK’nSAVE and TVNZ create media-first for 40th birthday via PAK’nSAVE, TVNZ, PHD and FCB NZ

    Collaborators PAK’nSAVE, TVNZ, PHD and FCB have revealed today a media first for PAK’nSAVE’s 40-year anniversary. …

  • Contact appoints Together for media planning, buying, data and customer services

    Leading independent media agency Together has been appointed by Contact Energy for media planning and buying, data and c…

  • Animates’ Pawprint Petition Campaign Reaches Parliament with 173,000+ Signatures

    Today marked a major milestone for pet advocacy in Aotearoa, as Animates officially presented the Pawprint Petition to M…

  • Kiwi owned, female-founded Capsule turns five: announces new fund to support NZ writers

    Five years after launching one of New Zealand’s most refreshing, relatable and exciting new digital media platforms fo…

  • Tremains Real Estate appoints Rainmakers as new media agency following a competitive pitch

    Following a competitive pitch, national property experts Tremains Real Estate, have appointed Rainmakers as its media ag…

  • DDB Group Aotearoa turns Brad Pitt’s Kumeū Macca’s visit into nationwide shout for all Brads

    It’s not every day one of the world’s biggest names pulls into the Drive Thru in semi-rural Auckland. But when Holly…

  • Zip Water appoints Avenue C as new media agency across ANZ

    Zip Water, the globally recognised leader in instant boiling, chilled and sparkling water systems, has appointed indepen…

  • Heineken NZ launches bold 3D ‘Beer Pour’ OOH work via Saatchi & Saatchi and Dentsu Aotearoa

    Heineken NZ has delivered a high-impact special build installation in the heart of Auckland’s vibrant Ponsonby distric…

  • PHD Aotearoa helps Kindness Collective’s PJ Project keep kids warm this winter

    PHD Aotearoa is helping Kindness Collective promote its annual PJ Project, a nationwide campaign aiming to provide warm …

  • Brands unite to support the Westpac Chopper appeal in TV ad takeover via Saatchi & Saatchi NZ

    The powerful sound of a rescue helicopter will disrupt TV advertisements for a lineup of trusted brands, as Westpac join…

  • Phil Eastwood: Out of Home – Act Like a Showman, and We’ll Provide the Stage

    Guest post by Phil Eastwood, General Manager, JCDecaux New Zealand   Out-of-Home is a powerful force for mass reach…

  • RUN and FCB Media launch 2025 local election campaign for the Electoral Commission

    The Electoral Commission has launched its 2025 local election campaign, with independent creative agency RUN Aotearoa le…

  • JCDecaux renews partnership with the New Zealand Team through to 2028

    JCDecaux has renewed its long-standing partnership with the New Zealand Olympic Committee (NZOC), signing a new four-yea…

  • Perfetti Van Melle appoints Havas Media to drive growth for Chupa Chups + Mentos across AU/NZ

    Leading global confectionary and gum manufacturer Perfetti Van Melle has appointed Havas Media Network as media agency f…

  • Rachel Hunter’s podcast Human/Spirit debuts at #1 – Produced by Auckland studio Frank Podcasts

    Supermodel, wellness advocate, and beloved New Zealand icon Rachel Hunter has launched her new podcast Human/Spirit to i…

  • Nick Kyrgios tells fans to ‘Turn It On’ in new campaign for ESPN on Disney+ launch

    Disney+ today launched ESPN on Disney+ in Australia and New Zealand, bringing blockbuster matchups, unmissable moments a…

  • Apple TV+ launches on Prime Video in NZ as an add-on subscription as part of global rollout

    From today, Apple TV+ will be available via Prime Video in New Zealand as an add-on subscription for NZ $14.99 per month…

  • Radiant Health appoints Mediahub

    Following a competitive pitch, multi-national healthcare and pharmaceutical giant iNova, has appointed Mediahub as its a…

  • OMG New Zealand promotes Angela Spain to MD, OMG Content as Gina McKinnon steps into CEO, Content role for OMG APAC

    Omnicom Media Group (OMG) has promoted Angela Spain, GM of PR, OMG Content New Zealand, to the role of Managing Director…

  • PHD NZ promotes Amanda Palenski to MD; James Davidson to Chief Strategy & Planning Officer and Helen Brown to Chief Investment Officer

    Omnicom Media Group (OMG) agency PHD Aotearoa has promoted Creative Integration Lead Amanda Palenski to Managing Directo…

  • Media analysis podcast The Fold unveils triple episode series on NZ’s ‘Big Three’ Media Giants

    The Fold, Aotearoa’s premier media analysis podcast, has released the first episode of a three-part series, unpack…

  • Phil Eastwood: The Optics of Out-of-Home ROI

    Guest post by Phil Eastwood, General Manager, JCDecaux New Zealand   Anyone who grew up in my era of advertising wi…

  • The Alternative Dairy Co. hits the Trans-Tasman Road with café caravan tour via Because 

    The Alternative Dairy Co. is taking its ‘Stay Fussy’ master brand campaign message to the streets with a mobile cara…

  • JOLT installs 100th screen amid rapid NZ expansion

    JOLT, Australia and New Zealand’s sustainable digital out-of-home and electric vehicle charging network has reached a …

  • Dulux celebrates New Zealand’s natural beauty in new DOOH campaign via MBM, LUMO + Pitchblack

    Dulux NZ, MBM and Pitchblack have teamed up with LUMO to launch Dulux Colours of New Zealand LIVE, a dynamic digital cam…

  • Momentum Group appoints Zac Stephenson as MD; Kate McDowell joins as group business director

    Independent full-service media agency Momentum Group is entering 2025 with a bold leadership expansion to accelerate gro…

  • Maybelline New York soars to new heights in cosmic campaign via Wavemaker + 2045

    Forget subtle, Wavemaker is taking the saying ‘go big or go home’ literally, in Maybelline Australia and New Zealand…

  • Publicis Groupe ANZ acquires Australian independent media agency Atomic 212°

    Publicis Groupe ANZ has today announced the acquisition of full-service media agency, Atomic 212°.   Launched in 2…

  • NZME signs exclusive audio partnership with BBC Studios

    New Zealand Media and Entertainment (NZME) has entered a multi-year partnership with BBC Studios, which will see NZME re…

  • SunRice appoints Nunn Media as strategic media agency in Australia and New Zealand

    Nunn Media has been appointed as the strategic media partner for one of Australia’s leading food brands SunRice, follo…

  • Tennis Australia launches worldwide FAST channel Tennis+ on Samsung TV Plus

    In a global first, Tennis Australia has launched a dedicated 24/7 free ad-supported streaming (FAST) channel on Samsung …

  • GroupM New Zealand and TikTok collaborate to help advertisers navigate the creator economy

    GroupM New Zealand recently hosted Mastering Influencer Marketing, in partnership with TikTok. The event brought togethe…

  • oOh!media’s ‘Art in the Hood’ initiative celebrates five years of showcasing Kiwi kids’ creativity

    This year marks the 5th anniversary of oOh!media New Zealand’s “Art in the Hood”, a community-driven initiative th…

  • PlayStation NZ delivers Sky Striking Activation on Auckland’s Sky Tower via EssenseMediacom NZ

    PlayStation NZ has successfully executed a landmark activation, taking brand engagement to new heights with their Sky St…

  • Plug Media revolutionises public charging; launches DOOH media network across NZ

    Plug Media, the innovative startup that provides free, secure phone charging through interactive kiosks, has officially …

  • Top advertising executives launch tech start-up ‘Youdooh’ to shake up digital outdoor

    Four renowned senior advertising agency executives have teamed up to launch a tech business that aims to give anyone wit…

  • Prime Video launches Add-On Subscriptions and the Prime Video Store in New Zealand

    Prime Video has today announced the launch of add-on subscriptions and Prime Video Store for New Zealand, expanding the …

  • LUMO completes Auckland Waterfront Digital Network with new premium site

    The latest addition to LUMO’s Auckland waterfront network, LUMO-The Strand, will see the DOOH company complete its Auc…

  • HYPER integrates with Lumos Intelligence to enhance retail media audience analytics

    HYPER, one of New Zealand’s leading retail digital out-of-home (DOOH) companies, has announced its integration with Lu…

  • oOh!media expands Street Furniture Network into Whangārei reaching new regions to meet growing out of home demand

    oOh!media New Zealand has announced the expansion of its national Street Furniture network into Whangārei as it introd…

  • BrandSpace introduces Programmatic Buying Capability across entire digital screen network

    BrandSpace, the media and retail kiosk and pop-up division of Scentre Group, owner, and operator of 42 Westfield destina…

  • Winners of the Pixel Awards 2024 Announced

    (First image, L-R: Student Pixel Winners Mitchell Murphy-Reid & Summer Mcc, Industry Pixel Winners Joachim Pearson &…

  • LUMO lights up Albany Expressway, network nears 70-screen milestone

    LUMO has officially switched on two eagerly awaited digital billboards on Auckland’s Albany Expressway, bringing its p…

  • Lion NZ appoints PHD Aotearoa as media agency

    Lion NZ has announced the appointment of PHD as its new media agency partner, following a highly competitive review proc…

  • Havas Media Network promotes Rebecca Tos to MP ANZ – Consumer Science & Analytics role

    Havas Media Network has appointed Rebecca Tos as managing partner ANZ, of consumer science and analytics (CSA), the glob…

  • Phil Eastwood: Frequency – The Silent Superpower of Out-of-Home

    By Phil Eastwood, general manager, JCDecaux NZ   Despite out-of-home being the last true broadcast channel as I wro…

  • MBM brings BetterBriefs to New Zealand in partnership with Stuff and MediaWorks

    Homegrown challenger media agency MBM, supported by Stuff and Mediaworks, has partnered with the independent global advi…

  • Phantom Billstickers unveils gigantic Ginger Giant OOH campaign for Mac’s on Karangahape Rd

    New Zealand street media company Phantom Billstickers recently launched an epic out-of-home campaign for Mac’s Brewery…

  • PHD Aotearoa promotes Monica Wales to newly-created implementation director role

    PHD Aotearoa has created a new position at the agency to further enhance its laser focus on client outcomes, with the ap…

  • Specsavers appoints GroupM’s EssenceMediacom as new media agency across Australia and NZ

    Specsavers has appointed GroupM’s EssenceMediacom as its media agency in Australia and New Zealand.   The announc…

  • NZ Wool industry to benefit from multi-million dollar marketing investment

    New Zealand’s rural sector is set to benefit from a multi-million dollar marketing investment by one of the country’…

  • Out of Home Advertising in Aotearoa: A bright first half of 2024

    The Out of Home Media Association Aotearoa (OOHMAA) has announced a solid first half of 2024, with total revenue climbin…

  • Arla Foods appoints Mediahub NZ as media agency; extends partnership across Tasman

    Global dairy cooperative Arla Foods has appointed Mediahub as its strategic media partner in New Zealand. Mediahub has b…

  • Mitre 10 launches AUNZ’s first YouTube Ad on Pause for 50th birthday campaign via FCB Media

    Mitre 10 New Zealand and FCB Media launched AUNZ’s first YouTube Ad on Pause as part of the retailer’s 50th Birthday…

  • Sam Yap-Choong joins dentsu Media Aotearoa as general manager data and analytics

    dentsu Media Aotearoa has appointed Sam Yap-Choong as general manager, data and analytics, as the agency focuses on help…

  • Dulux Paints appoints Pitchblack and MBM

    After a competitive pitch, Dulux Paints New Zealand has appointed Pitchblack for brand strategy and creative and MBM for…

  • Powering Digital Out of Home’s Potential

    Nearly eight years since switching on its network, New Zealand-based DOOH media operator, LUMO, has unveiled a new strat…

  • The LEGO Group appoints Publicis One as new global media agency

    The LEGO Group has named Publicis One, powered by Starcom, as its newly-appointed global media agency. The agency was se…

  • Phil Eastwood: The Last True Broadcast Channel – Brands cannot afford to overlook the power of Out-of-Home in 2024 and beyond

    By Phil Eastwood, General Manager, New Zealand, JCDecaux   In a landscape where most traditional media platforms ar…

  • OMD leads the agency pack at shortlist stage of the 2024 Beacon Awards followed by PHD + MBM

    The Comms Council has announced the finalists for the 2024 beacon awards in association with oOh!media. After rigorous e…

  • Comms Council and ANZA announce first speakers for Media Spotlight 2024

    The Comms Council and ANZA have announced the first speakers for Media Spotlight 2024, an event focused on key topics th…

  • IMANZ hosts inaugural partner showcase

    Last night the Independent Media Agencies New Zealand (IMANZ) members, foundation media partners and industry partners g…

  • PMX New Zealand joins as a sponsor of Ehrenberg-Bass to drive research capabilities

    Publicis Media Exchange (PMX) New Zealand has announced it has become a sponsor of the Ehrenberg-Bass Institute for Mark…

  • Mediahub appoints Linda Fagerlund to newly created role of chief strategy officer ANZ

    Full-service agency Mediahub has appointed renowned strategist Linda Fagerlund to the newly created role of chief strate…

  • Specsavers ANZ media account goes out to pitch

    As part of its routine business process Specsavers has announced a review of its media agency partnerships. The ANZ opti…

  • Popeyes New Zealand appoints Hearts & Science as lead media agency in Aotearoa

    After years of hope and speculation from Kiwis, Popeyes, the original Louisiana fried chicken is finally making its way …

  • LUMO rounds off 2023 with addition of key Onehunga site

    LUMO Digital Outdoor is rounding off a massive year by switching on its 60th and 61st digital billboards – a dual-…

  • Scope3 signs LUMO as a global launch partner for digital out of home carbon emissions model

    Scope3, the collaborative sustainability platform focusing on decarbonizing media and advertising, has signed New Zealan…

  • Former Stanley St chief media officer Emily Scovell joins GroupM as chief strategy officer

    GroupM has made a number of new appointments to strengthen strategy and product capabilities in New Zealand. Emily Scove…

  • Publicis Groupe ANZ promotes Imogen Hewitt to chief media officer; Matt Turl elevated to CEO of Spark Foundry Australia

    Publicis Groupe ANZ has today announced the promotion of Imogen Hewitt to the new position of chief media officer for th…

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