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Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner
Luma AI has today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring …
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Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney
With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a…
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Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi
Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…
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DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers
Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…
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Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’
Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its third annual Design Tren…
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PEDIGREE launches new ‘PEDIGREE Lie Detector’ to help tackle dog obesity via Colenso + Satellite NZ
Dogs are loveable companions, but when it comes to food, they’re master manipulators. Recognising this, PEDIGREE and C…
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Taboola expands beyond native ads with new technology platform Realize
Taboola, a global leader in delivering performance at scale for advertisers, has today announced a new focus beyond nati…
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Team behind “NZ’s fastest growing startups” raise $6m for New + Improved Ventures
The people behind two of Aotearoa’s fastest growing tech companies, Tracksuit and Ideally, have set up a new studio ca…
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Influencers or content creators: expert reveals how to actually make money via social media
Social media has become an integral part of our daily lives, and for many, including former ad agency creatives, being a…
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WPP to create generative 3D worlds in collaboration with NVIDIA
WPP today at SIGGRAPH, the annual computer graphics conference, unveiled the next phase in its partnership with NVIDIA…
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One NZ sets out to change the way people buy phones with ‘One Wallet’ via Deloitte Digital
One NZ and Deloitte Digital have teamed up to launch One Wallet, a new platform designed to change the way New Zealander…
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AKQA gives the gift of repair this Christmas with launch of easy-to-use AI repair-bot ‘Fixmas’
Design and innovation company AKQA, is celebrating renewal this festive season and has launched Fixmas.gift – an…
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‘Find the piñatas, win the free datas’: 2degrees launches a big, completely bonkers Armada in latest ‘Data Piñata’ campaign via TBWA\NZ
Paulie the giant, 2degrees AR Data Piñata is back and this year he’s brought his buddies with him as part of 2degrees…
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Customer Research. Reinvented: Fox launches to change the future for business
Every day, thousands of Kiwi businesses operate without a true understanding of their customers, simply because traditio…
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Global talent coming to NZ to talk tech, AI and future of digital transformation at Future State
Some of the world’s top innovators and business minds are making their way to Auckland for “Future State”, a keyno…
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Spark lets Kiwis step into immersive AR exhibits with 5G Street Museum launch via Colenso BBDO
In a collaboration between Spark NZ, Colenso BBDO, Assembly and five prominent Kiwi creatives, the Spark 5G Street Museu…
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Spark’s S.N.T.A. demonstrates the potential of technology to make everyone easy-to-buy-for in new campaign via Colenso BBDO, New Zealand
Last year, Spark and Colenso BBDO launched S.N.T.A. to take the guesswork out of gift buying for all sorts of niche New …
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TBWA’s cultural intelligence unit calls for a healthier tech-human balance in global study
Today Backslash, the cultural intelligence unit of TBWAWorldwide, released a global study examining society’s complex…
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Luke Martin: What the creative industry can learn from the tech industry
By Luke Martin, ECD, 72andSunny ANZ…
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New Zealand creative technology studio Method excites minds with launch of new website
COVID-19 has reshaped the way the public engages — the world went from physical to digital almost overnight and now th…
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Method founder Samantha Ramlu launches new game development studio Mad Carnival
A project deal with a major platform, along with a boost through the latest round of funding from New Zealand’s Centre…
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The One Club expands The One Show with the launch of dedicated gaming discipline
The One Club for Creativity has significantly broadened the scope of its support for the global creative community with …
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Te Whānau O Waipareira launches ‘Fight for your whakapapa’ vaccination push in new campaign via Motion Sickness
An unrelenting advocate for its people, Te Whānau O Waipareira has again expanded its Covid recovery efforts, launching…
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Join the Campaign Brief / T&DA Mate-a-verse virtual party from 7pm NZ time tonight (Fri)
This cover issue of Campaign Brief has been designed by the creative minds at T&DA. A digital representation of a QR…
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Cadbury + OREO provide lockdown relief with launch of new digital games via Ogilvy NZ
Ogilvy NZ recently released two digital games for Mondelēz New Zealand brands, Cadbury and OREO. The games were part of…
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ANZ New Zealand launches new anz.co.nz digital experience platform via CHEP Tech
Having successfully launched ANZ NZ’s marketing automation programme last month with the introduction of a new, behavi…
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Motion Sickness delivers next chapter in DIA’s online safety campaign with ‘The Inter-Yeti’
Aotearoa’s young citizens have a frosty new friend to help them navigate the digital world, in the interactive storybo…
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Samsung invites consumers to make the switch to Android with iTest launch via Tribal Aotearoa
It’s one of the most divisive choices faced by consumers today – Apple or Android? In a bold move to get Apple fans …
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ANZ Support Band launches to cheer athletes on in the Olympic and Paralympic Games via TBWA\NZ
A clever wearable connecting Kiwi fans who can’t travel and developed for the New Zealand athletes at this year’s Ol…
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How Tourism NZ + TBWA Sydney invited the world to an open-world gaming experience on YouTube
Case Study: Eleven, TBWA Sydney and Google have partnered up to create a case study on Tourism New Zealand’s campa…
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Nakatomi recognised at Real World XR Awards
Nakatomi won four awards at Real World XR, the first premier Australian award show to highlight the rapidly-growing virt…
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Are your clothes worth more than your car? Find out with State’s fun, visual calculator ‘Tally’ via Colenso BBDO
Working with Colenso BBDO, State has created a simple, visual calculator to help time-poor Kiwis get a better idea of ho…
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Subway launches ‘Sink a Sub’, its first-ever game, where everybody wins instantly via Wunderman Thompson Australia and New Zealand
Subway has unveiled its first-ever gaming experience via Wunderman Thompson Australia and New Zealand, Sink a Sub; a vir…
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Shine launches Spark’s World Class Emirates Team New Zealand America’s Cup activation experience – The Spark 5G Race Zone
Over the past 14 months, Auckland agency Shine has been leading out a project called the ‘Spark 5G Race Zone’, an im…
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The rebirth of play with ustwo – brought to you by Facebook Curated ANZ
In a new series by Facebook Curated, Jay Morgan from Creative Shop talks to New York-based digital design studio ustwo a…
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Journey Digital launches new technology platform for REPN – High Intensity Hoops
Australia’s sports and fitness industry hits a new milestone this month with the introduction of a new HIIT style …
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Sustainable Coastline and PlayStation launch data-driven coastline clean up game via Eleven
Tokahaki Point, Kapiti Island and Ta Tāhunanui Beach, Nelson are the focus of a new video game dreamt up by TBWA\Group&…
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Tourism New Zealand invites gamers to PLAY NZ in world-style gaming experience via TBWA\Sydney
Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA…
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ASB helps small businesses to ‘Borrow an All Black’ in new campaign via WiTH Collective NZ
ASB has come out strong in its support for New Zealand business, launching the ASB Business Hub and donating one of its …
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