The Marketing Club, Australasia’s fastest-growing marketing community, has announced a new partnership with Art of…

As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…

Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…

Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remai…

The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have de…

GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the Sustaina…

WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to empowe…

Auckland’s The Cloud was completely transformed recently as DARKHORSE brought Chemist Warehouse’s biggest and most a…

Auckland-based agency Away We Go ~ Matike Mai has been appointed the official Pacific affiliate of Local Action Marketin…

WPP and Google today announced a five-year expansion of their partnership, dedicated to advancing cloud and AI technolog…

Advertisers across Australia and New Zealand are gaining access to competitive intelligence capabilities previously rese…

The Marketing Club (TMC) is flipping the script on traditional conferences with the launch of Marketers Day, a high-ener…

Strategic marketing and creative agency MintHC has been selected by Te Pae Christchurch to lead the marketing campaign f…

As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia and…

A new player has entered New Zealand’s marketing technology scene.   Accelerator has officially launched, appoint…

Leading digital transformation consultancy MintHC has announced the appointment of renowned marketing figure Mike Hutche…

The Marketing Academy has announced the launch of its 2026 Global Fellowship Program, a world-class executive developmen…

The Marketing Club (TMC), a grassroots community reshaping how marketers connect, has joined forces with digital trainin…

Whether it’s an all-day exam cram, a spontaneous social event, or just a hard day at work, for many young Kiwis life d…

Auckland social media agency Academy Agency has launched IN-HOUSE, a marketing education platform that provides low-cost…

Bridgestone has appointed Auckland based marketing agency Calibrate to lead its marketing and media planning efforts for…

Collaborators PAK’nSAVE, TVNZ, PHD and FCB have revealed today a media first for PAK’nSAVE’s 40-year anniversary. …

In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled Open Intellig…

A bold new marketing solution has arrived for New Zealand’s small and medium-sized businesses. From today, business ow…

In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brand…

By Samantha Keah (pictured), Biddable Manager at Assembled Media   The internet has always been a weird and comfort…

A new kind of marketing consultancy has arrived in New Zealand and Australia, offering ambitious businesses direct acces…

Australia’s cultural foresight and brand experience sector took centre stage at SXSW 2025, as SOON Future Studies and …

Partner Content – Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment i…

McDonald’s Surprize Fries is returning to Australia and New Zealand with more surprises than ever before. The ever…

As we celebrate International Women’s Day on March 8, Campaign Brief is shining a light on the women driving change, c…

By Billy Loizou, APAC Area VP, Amperity   As the Super Bowl fast approaches, retail advertisers face a critical cha…

The In-House Agency Council (IHAC), the leading industry body for in-house marketing agencies in Australia, has official…

By Jonathan Reeve, vice president, APAC, Eagle Eye…

Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global co…

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one global network and calling it Leo….

Haleon, a global leader in consumer health, has developed a pioneering AI-powered tool aimed at improving inclusivity an…

CNN International Commercial (CNNIC), along with data and insights consultancy MTM, have conducted a new research study …

Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for th…

Drew Ridley, founder of We Are Sprout – a brand agency which cooks up irresistible ideas for food and drink indust…

Jumpstart Collective has officially launched in Australia and New Zealand this October, offering a fresh approach to sol…

Michael Delaney, general manager – digital at Hearts & Science, reflects on the evolving challenges and opportunit…

It’s easier to be an Olympic breakdancer than to win in business, suggests dentsu’s fourth annual Superpowers Index,…

Danelle Ayers, former QT Hotels & Resorts head of brand and marketing, and a highly regarded award-winning hotel bra…

Connected marketing agency Digitas New Zealand has appointed skilled customer experience CX leader Meredyth Dale-Gandar …

New Zealand’s rural sector is set to benefit from a multi-million dollar marketing investment by one of the country’…

The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial ann…

The Marketing Academy, the non-profit organization has revealed the new cohort of CMOs and growth leaders selected for t…

Johnnie Walker, the number one Whisky brand in the world has partnered with trans-Tasman creative agency Crave Global to…

Simon Rowles, New Zealand partner with Ellipsis & Company, explains the ‘transformative secret sauce’ behind Woo…

VML New Zealand, along with its clients Statistics NZ and Health NZ, has been selected to present two behaviour change c…

On the keynote stage at Google Cloud Next in Las Vegas, WPP and Google Cloud announced a new collaboration that aims to …

To help brands efficiently evaluate their spending options across retail media networks in New Zealand and Australia, Th…

Innovative snack-sized apple brand Rockit is fired up for its biggest season yet, which will see the company export arou…

RUN Aotearoa co-founder and CEO Laura Cibilich has been elected as a NZ Marketing Association board member, hot on the h…

As the advertising content and media landscape continues to proliferate, so does the attention brands can command from c…

Are you tired of pouring your heart and soul into a great idea, only to have your clients fail to see its value? It&#821…

The Marketing Academy APAC has announced that applications are now open for the 2024 Fellowship Program.   The Mark…

Do New Zealanders like the crunch, or prefer to keep it smooth? Are we a nation of dairy lovers, or has the alternative …

By Billy Loizou, Area VP APAC, Amperity   The way consumers shop during the holidays has undergone a significant tr…

Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-5…

Land Rover Defender has unveiled its New Zealand marketing campaign to amplify its 2023 Rugby World Cup sponsorship call…

Are you or someone you know interested in exploring a career in advertising, media, or communication? The Commercial Com…

Ogilvy’s new Futures trend report ‘The Real, the Unreal, and the Reinvented’ has been released. The report explore…

Marketing agency Powerhouse Digital has appointed Christine Kearney to the role of CEO….

Scentre Group and one of the world’s leading live entertainment companies Live Nation Entertainment have announced…

Business growth in the current market has felt similar to finding a needle in a haystack but with the right tools creati…

ANZ has today announced the appointment of Astrud Burgess to an expanded role as group chief marketing officer (CMO), in…

The Comms Council has announced the launch of EventTech, scheduled to take place on Tuesday 1 August 2023, from 7:00am t…

The Marketing Academy, the highly respected non-profit organization has revealed the CMOs and growth leaders selected fo…

After experiencing significant global growth over the past two years and expanding its operations into new markets and c…

YouTube has launched a new campaign via Emotive, fronted by marketing guru Mark Ritson, which explores how some leading …

A new research study on gaming advertising, conducted by Gameloft for brands and incorporating Oracle Moat measurement d…

Every day, thousands of Kiwi businesses operate without a true understanding of their customers, simply because traditio…

Innovative Kiwi apple brand, Rockit will deliver its biggest season yet, with record export volumes expected in 2023 and…

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Sky has appointed Lauren Quaintance as chief media and data officer, a new role on Sky’s executive leadership team. &n…

Auckland Rugby League (ARL) has been at the heart of community in Tāmaki Makaurau since 1910. In 2023, more than 100 ye…

For those wanting to take their strategic thinking to the next level, The Comms Council is launching the Strategic Plann…

Unprecedented demand has seen innovative New Zealand apple company, Rockit Global Limited, Ready. Set. Rockit into marke…

Following a tender between 12 agencies pitching for L’Oréal Australia & New Zealand’s SEO account, the incumben…

Following a hugely successful 18 months as global ambassador for Rockit apple, leading New Zealand cricket personality, …

No kids toys at PAK’nSAVE this Christmas as the no-frills brand continues to say no to collectable marketing campaigns…

By Luke Martin, ECD, 72andSunny ANZ…

Brand tracking software company Tracksuit has launched a first-of-its-kind tool to help businesses more accurately calcu…

The 2022 Aotearoa Effie Awards in association with TVNZ are nearing closer. With both Preliminary and Category Judging n…

A new international study commissioned by TRACK has found that while companies with a high level of personalisation expe…

In Marketing We Trust are set to host a special webinar on August 24 with an in-depth panel discussion on the increasing…

In Marketing We Trust have published a definitive white paper on Google Analytics 4 implementation. The detailed documen…

The Master of Advertising Effectiveness is now taking New Zealand and Australian applicants for its next online programm…

Samsung Electronics Co., Ltd. has announced the appointment of Shannon Watts to the Samsung leadership team, in the role…

Innovative New Zealand apple company, Rockit Global Limited is celebrating its strongest season yet, with forecast turno…

Are you an environmental not-for-profit looking for a marketing boost in the New Year? You could get a year’s worth of…

Adtech business Scroll Media is representing global games platform Gameloft to help advertisers reach in game audiences….

The game has changed for out of home advertising in Aotearoa New Zealand this summer, 21/22 with the installation of 30 …

One of the biggest dates on the Chinese calendar saw Rockit apple sales up 94% in Mainland China for the Mid-Autumn Fest…

In Marketing We Trust has been named a Google Premier Partner of the Year finalist in the Brand Awareness and Account Te…

By Simon Connolly, SMB Team Lead, Global Business Solutions, TikTok Australia and New Zealand…

Australian creative studio, KOJO has announced the acquisition of New Zealand based boutique sports presentation busines…

Last night, at the 2021 Beacon Awards, a sell-out crowd of 800 of New Zealand’s leading media personalities came toget…

Leading customer insights agency, Perceptive, and New Zealand’s original fintech startup, Paymark, are excited to laun…

Australasian technology-based insights agency, Perceptive, is helping Rockgas to redefine its customer engagement and ex…

WPP is to merge the Geometry global network into the VMLY&R network to created VMLY&R COMMERCE, a new end-to-end…


Independent New Zealand agency Federation has launched a new division called THE LAB to help brand owners optimise Ma…

Comms Council has launched the next iteration of its ‘Brands Need Building’ campaign….

The Commercial Communications Council has launched its new ‘Brands Needs Building’ campaign via DDB New Zeal…