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  • Archive
  • Jewellery you can hear: Naveya & Sloane launch accessible sound campaign via All is for All

    Fine jewellery house Naveya & Sloane is redefining the experience of luxury with Resonance: Soundscapes of Jewellery…

  • ANZ + TBWA\NZ Press Auckland FC’s Debut Season to Vinyl to Commemorate a ‘Record Season’

    Following a history-making debut season for Auckland Football Club (AFC), founding sponsor ANZ has released Record Seaso…

  • 2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum

    As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get people t…

  • Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’

    In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk abo…

  • Goodnites uses AI-enhanced voices to destigmatise bedwetting in new global radio campaign via FCB Aotearoa and Eardrum

    Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4–12, has launched a new global radio…

  • “Do They Know It’s Christmas?” 40th anniversary compilation + ‘2024 Ultimate Mix’ set for release

    Today, Bob Geldof, Midge Ure and Trevor Horn announce details of the forthcoming Band Aid Compilation, brand new 2024 Ul…

  • Ralph Van Dijk: Changing tides in audio creativity

    Ralph Van Dijk, CEO, Eardrum is one of the world’s leading audio experts. He’s also the Creative Council chair of th…

  • MassiveMusic & Squeak E. Clean at ADFEST: Music + Sound – The unsung heroes of great advertising

    Many have watched ads on their phones with the sound off. How much less is their impact? Their emotive power is diluted,…

  • ADFEST Q&A with Squeak E. Clean’s Karla Henwood and MassiveMusic’s Ralph van Dijk: Behind the rise and rise of audio ads and sonic branding

    Sound is coming to the fore in advertising, a surge promoted by the popularity of podcasts, Spotify and Audible and unde…

  • TRB announces ORCA 2023 finalists, People’s Choice Award voting now open

    Finalists for the 2023 Outstanding Radio Creative Awards (ORCA) have been announced – and voting for the People’…

  • Countdown to TRB 2023 ORCA entry deadline: TODAY, 5pm Friday June 30th

    Entries for the 2023 Outstanding Radio Creative Awards (ORCA) are now officially open, providing a highly coveted opport…

  • Universal Music collaborates with FIFA to create official anthem for FIFA Women’s World Cup 2023 via BRING

    The countdown is on for FIFA Women’s World Cup and with just over four weeks away from kick-off FIFA has today announc…

  • ASB and Youthline launch ‘Bagels’ by BENEE – a new song to help ease anxious feelings, part of a new campaign via The Monkeys Aotearoa

    Providing Kiwi youth with a new tool to help them live life one step ahead, New Zealand bank ASB and partner Youthline h…

  • Colenso produces worst idea in its 53 year history – The Colens-ho-ho-ho Christmas single

    This morning, Colenso BBDO released the worst piece of work in its long illustrious history. They then gift wrapped it a…

  • Teenagers. The Only Option is Adoption: Pedigree launches new dog adoption campaign via Colenso

    Mars has launched a new dog adoption campaign ‘Teenagers. The Only Option is Adoption’ for Pedigree via Cole…

  • Daylight launches new full-service podcast offering for brands with a point of view

    Prompted by a significant increase in demand for custom podcast products, Daylight’s excited to announce a major m…

  • TRB announces ORCA 2022 finalists, People’s Choice Award voting now open

    Finalists for the 2022 Outstanding Radio Creative Awards (ORCA) have today been announced and voting has commenced for t…

  • Countdown to the ORCA 2022 entry deadline – TODAY 5:00pm Thursday, June 30th, 2022

    Today is the last day to enter the 2022 Outstanding Radio Creative Awards (ORCA). Entries close at 5pm today, 30th June….

  • Auckland Transport enlists native fauna to save motorcyclists lives in new work via FEDERATION

    Auckland Transport has launched a new integrated and targeted campaign via FEDERATION….

  • The Spinoff launches Nē? – A new podcast by Māori, for Māori

    “Nē” is a versatile expression. It’s both a statement and a question, which variously means “aye”, “really?…

  • Five campaigns make it through to the finalist stage of the 2021 ORCA Awards

    The judges have had their say, and the top five entries in the 2021 ORCA have been announced. VW – Zero To Crazy (New …

  • Stay Hooked: Hell Pizza launches the 0800 DONT QUIT line in new campaign via Yarn

    Hell Pizza has teamed up with new creative indie agency, Yarn, to launch a tongue-in-cheek support line to help people s…

  • Don’t forget to register for The Radio Bureau’s Power of Audio conference next Tues June 22

    Don’t forget to register for The Radio Bureau’s free Power of Audio half day conference showcasing the lates…

  • MediaWorks’ ‘Drinking Pregnant’ ad shortlisted at 2021 New York Festivals Advertising Awards

    The shortlist for the 2021 New York Festivals Advertising Awards has been announced and NZ has scored only one finalist….

  • Power to the Jingle – Sonic Communication: MusicBrief’s Matt Hayward to guest speak in KMint 2021 webinar on Tues May 25 at 2:30PM

    MusicBrief’s Matt Hayward is set to guest speak in KMint’s 2021 webinar with Kathryn Williams tomorrow, Tues…

  • Paul Catmur chats with Shane Bradnick and Mark Kilgour & Huw O’Connor on ‘Truth & Soul Inc’

    Advertising podcast ‘Truth & Soul’, created by Paul Catmur, has some excellent new episodes to help keep…

  • Stanley St’s Tim Thach and Brooke Wiley win Grand ORCA for Rebel Sport ‘Find Your Rhythm’

    2020 Outstanding Radio Creative Awards (ORCA) winners have today been announced….

  • Audio specialist agency Eardrum set to launch ‘Earfest’ Festival of Audio to celebrate 30th B’day

    Australia’s first audio-centric arts festival is set to launch in September. EarFest will feature original works from …

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