Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…
As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…
The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikT…
Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its third annual Design Tren…
Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its latest p…
Over 4.3 million New Zealand account details are exposed to scammers. This unsettling new stat released by the National …
Mercury has launched a first-of-its-kind campaign conceptualised, designed and crafted by FCB and Assembly, which invite…
Following the launch of the SupportHER Club earlier this year, 2degrees has unveiled the next chapter in its mission to …
WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrat…
WPP Media Australia & New Zealand continues to redefine and expand the capabilities of its social media, content cre…
Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together more t…
This week, One New Zealand has accepted a rather bizarre endorsement from the US-based Zombie Research Society. The cult…
By Samantha Keah (pictured), Biddable Manager at Assembled Media The internet has always been a weird and comfort…
Taboola, a global leader in delivering performance at scale for advertisers, has today announced a new focus beyond nati…
Keri Juice is tapping into a universal truth: Kiwis have opinions – especially about food. The End the Pulp Friction c…
Apple Pay has partnered with actor and comedian Zach Woods to help rescue dogs in the latest installment of the “C…
Fletcher Living is known for creating a new kind of Kiwi home ownership dream. Now, with the help of South Island agency…
Creatives from some of the world’s most famous agencies, brands and production companies share their creative secrets …
The recent short-lived TikTok ban in the United States has offered the advertising and marketing industry a unique lens …
Snap Inc., the technology company behind Snapchat, has appointed Chris Lewis as its first talent partnerships lead for A…
Creative agency Digination has brought a unique and heartfelt touch to Dilmah Iced Tea’s new summer campaign. While th…
Snapchat has unveiled its 2024 year in review and predictions for 2025, revealing key global trends and insights into ho…
GroupM New Zealand recently hosted Mastering Influencer Marketing, in partnership with TikTok. The event brought togethe…
Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for th…
Kajabi, one of the world’s leading creator commerce platforms, has announced a new brand identity, an expanded sui…
A new platform for openly discussing business has launched, inviting all New Zealand businesses to join the conversation…
Drew Ridley, founder of We Are Sprout – a brand agency which cooks up irresistible ideas for food and drink indust…
Iconic Kiwi ice cream brand Tip Top has partnered with TikTok to launch New Zealand’s very first branded filter on the…
A new study by social media marketing company Viralyft has determined the most popular social media platforms in the wor…
Born Bred Talent, Australia and New Zealand’s leading management agency, proudly sharing this year’s R U OK? mes…
Publicis Groupe ANZ has launched FLUENT, an innovative initiative bringing together the company’s tools, technology an…
Te Kahu Pairuri o Aotearoa Hospice NZ and agency partner Clemenger BBDO have launched a platform allowing those who are …
Leading web design and development firm Tribal has partnered with the Institute of Environmental Science and Research (E…
McDonald’s AU & NZ is launching Surprize Fries, a new promotion giving customers delicious moments of exciteme…
This Valentine’s Day, Cupid has been rebooted with the launch of Sheer Cupidity, an AI-powered experience develope…
We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…
Global absorbent apparel brand Modibodi has appointed Bread Agency to its global social media account. Working cl…
Despite the huge changes that social media has brought to the way new musicians are discovered, the music industry remai…
Paulie the giant, 2degrees AR Data Piñata is back and this year he’s brought his buddies with him as part of 2degrees…
Dentsu Creative has launched a new campaign for Movember to raise awareness for men’s mental health….
TBWA\NZ and Anchor have launched a new campaign reminding Kiwis why Anchor is one of the nation’s most loved, and endu…
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think F…
Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-5…
When your phone goes ‘ting’, is it a good ting or a bad ting? Adults with years’ worth of mobile phone experience …
The best Te Wiki o te Reo Māori projects are the ones that exist all year round, like Four Square’s Rārangi Kai app,…
Daylight has launched The 6,000s for Growing Up in New Zealand. The ultimate weekend shoe designed using data from Growi…
The Comms Council have this week launched ACE, the Advertising Careers Engine, a platform designed to raise awareness …
UnLtd, MBM, Supernormal and Someday Studios have collaborated to help Voices of Hope launch part two of their “Behind …
DDB Group Aotearoa, Live Ocean, and VICE have joined forces to unveil “The Real Watergate,” spotlighting the…
Nearly 50 years on from their history making match, players from the first ever New Zealand and Australian women’s foo…
Special PR has launched another new campaign with Tourism Fiji named the 40-Something-Getaway – a curated series of ho…
DDB Group Aotearoa has announced the formation of DDB Group Social, a consolidated team comprising social specialists fr…
One of New Zealand’s pre-eminent media companies today steps out from behind its screens to reveal its universe throug…
TBWA\NZ, Eleven NZ and ANZ have launched a new initiative – ANZ Screen Savers – to help keep vulnerable loved ones s…
A new report into the social media landscape in New Zealand, the first of its kind, dispels common myths and assumptions…
Sick of seeing coronation gossip all over the internet? Pīkari Mai is a new online web browser tool that replaces royal…
Southern Cross Pet Insurance, along with the New Zealand Veterinary Association (NZVA), is rallying brands and marketers…
This year marks 200 years since the Church Missionary Society first put down roots in Paihia. As part of the Pahia200 bi…
Socialites Group has announced that Auckland based talent agency People of Influence will join its family of businesses….
DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – th…
UNICEF Aotearoa is on the search for Young Ambassadors in a new integrated campaign created by Lachlan McPherson & F…
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last…
Rockit Apple is about to take a bigger bite out of the US market as it launches a new partnership with skateboarding sen…
Fire & Emergency New Zealand has launched ‘You’re Cooked’; an integrated public safety campaign, devel…
Ogilvy in New Zealand has been using fashion to shift perceptions of where a Pharmacy Degree can take you, by creating a…
In a collaboration between Spark NZ, Colenso BBDO, Assembly and five prominent Kiwi creatives, the Spark 5G Street Museu…
A confronting but very real campaign from Augusto has Pacific Islanders fronting real-time advice for surviving climate …
Last year, Spark and Colenso BBDO launched S.N.T.A. to take the guesswork out of gift buying for all sorts of niche New …
Rockit Global is putting a fresh spin on a key traditional date on the Chinese calendar, integrating augmented reality i…
Widely respected as a leading school in New Zealand, Diocesan School for Girls has launched a rich, storytelling-led web…
F45 has partnered with Trans-Tasman creative consultancy, Abel and Exit Films to globally launch their newest members of…
When it comes to money, young people want life hacks, not lectures. In its latest campaign ASB via The Monkeys Aotearoa,…
Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of ad…
Inspired by the forgotten fruits of Kiwi kids lunchboxes and demand for convenience, Barker’s of Geraldine via MetroEX…
With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics 4 a…
Mercer NZ today launches The Table — an integrated editorial platform developed by Daylight, designed to support Kiwi …
Groov (formerly Mentemia), co-founded by Sir John Kirwan, has partnered with Daylight to transform its Embed wellbeing p…
Auckland-based creative tech studio Method, has brought seldom-seen sea creatures to life in an immersive digital experi…
Clemenger BBDO Wellington has launched a new campaign for Waka Kotahi NZ Transport Agency. Three-quarters of New …
This week the Sir John Kirwan Foundation publicly launches Mitey, an innovative approach that enables primary and interm…
Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code re…
From garden gate to dinner plate, LeaderBrand’s new website has been purpose-built for rich storytelling and industry …
To spread a little Christmas chur, Jetstar and dentsu Aotearoa have turned the world’s stinkest Christmas present into…
In a social media campaign launched today, Creative New Zealand has partnered with Augusto to amplifying voices from the…
Data and Christmas cheer don’t typically go hand in hand unless you’re S.N.T.A. — Spark’s New Tech Assistant, bu…
The Comms Council is hosting a virtual entry-writing workshop for the 2022 Beacon Awards in association with oOh!media t…
Eight per cent of the world’s social media users have bought an NFT, while a third of Gen Zers who are on social platf…
With Aotearoa undergoing its first nationwide vaccination rollout in decades, the DPMC has partnered with Daylight Creat…
From Bernie’s mittens to a billion users on TikTok, social media had quite the year in 2021—and it’s about to get …
Whether you love the thrill of the browse or just want it sorted, Trade Me is bringing Christmas magic made easy to Kiwi…
F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an immersive, gamified Web…
EA Games’ popular FIFA Ultimate Team (FUT) United global squad-building competition has returned – this year aiming …
Conventional fresh produce marketing can conjure thoughts of ultra-HD water droplets and flawlessly photoshopped bites b…
The One Club for Creativity has significantly broadened the scope of its support for the global creative community with …
The University of Auckland and creative tech studio Method have teamed up to launch the second phase of the digital stud…
Creative tech studio Method and MAS have teamed up to help the insurance and Kiwisaver company mark its 100 year anniver…
An unrelenting advocate for its people, Te Whānau O Waipareira has again expanded its Covid recovery efforts, launching…
This cover issue of Campaign Brief has been designed by the creative minds at T&DA. A digital representation of a QR…
Ogilvy NZ recently released two digital games for Mondelēz New Zealand brands, Cadbury and OREO. The games were part of…
Tribal / DDB Group Aotearoa New Zealand and Johnnie Walker are helping to keep our dads’ stories alive for generations…
On a mission to cut through unnecessary jargon in the business world of healthy beverages and build direct online sales,…
By Simon Connolly, SMB Team Lead, Global Business Solutions, TikTok Australia and New Zealand…
Aotearoa’s young citizens have a frosty new friend to help them navigate the digital world, in the interactive storybo…
Creative tech studio Method and its gaming arm M Theory have launched a new immersive children’s game, titled Postcard…
Following a competitive pitch, DB Breweries has appointed disruptive creative agency, Motion Sickness, to manage all cre…
How do you recruit Aucklanders to get behind The Blues? Easy… take aim at the country’s biggest Hurricane’s fan. W…
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