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  • Archive
  • Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

    Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…

  • Jane Ormsby: Digital Media Trends for 2026

    As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…

  • The One Show introduces new ‘Best Use of TikTok’ award – free to enter

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikT…

  • Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

    Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its third annual Design Tren…

  • Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness

    Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its latest p…

  • Own Your Online challenges Kiwi to ask “How Exposed Am I?” in new campaign via Special Wellington, Assembly and MBM

    Over 4.3 million New Zealand account details are exposed to scammers. This unsettling new stat released by the National …

  • Mercury levels up broadband in new ‘Cheat Codes’ gamified campaign via FCB Aotearoa

    Mercury has launched a first-of-its-kind campaign conceptualised, designed and crafted by FCB and Assembly, which invite…

  • 2degrees and TBWA launch wearable sport psychology to help keep girls in the game

    Following the launch of the SupportHER Club earlier this year, 2degrees has unveiled the next chapter in its mission to …

  • WPP and TikTok strengthen partnership with Symphony AI integration into WPP Open

    WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrat…

  • WPP Media ANZ strengthens content + influencer marketing with appointment of Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy

    WPP Media Australia & New Zealand continues to redefine and expand the capabilities of its social media, content cre…

  • Ogilvy Network ANZ unites social and influence expertise under ‘Social@Ogilvy’ banner

    Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together more t…

  • Actor Cliff Curtis fights off zombies in One New Zealand’s new social campaign via Special PR NZ

    This week, One New Zealand has accepted a rather bizarre endorsement from the US-based Zombie Research Society. The cult…

  • Samantha Keah: Unhinged Marketing – Do Brands Need to be “Weird” to Win?

    By Samantha Keah (pictured), Biddable Manager at Assembled Media   The internet has always been a weird and comfort…

  • Taboola expands beyond native ads with new technology platform Realize

    Taboola, a global leader in delivering performance at scale for advertisers, has today announced a new focus beyond nati…

  • Keri Juice squeezes the fun out of Kiwi food debates in new ‘End the Pulp Friction’ campaign

    Keri Juice is tapping into a universal truth: Kiwis have opinions – especially about food. The End the Pulp Friction c…

  • Actor Zach Woods treats rescue dogs to a day of pampering in new social campaign for Apple Pay

    Apple Pay has partnered with actor and comedian Zach Woods to help rescue dogs in the latest installment of the “C…

  • Fletcher Living invites homebuyers to ‘Pick a Patch’ in new interactive game via Plato

    Fletcher Living is known for creating a new kind of Kiwi home ownership dream. Now, with the help of South Island agency…

  • Campaign Brief and Bestads recognised in the 2025 edition of the Recess Creative Playbook

    Creatives from some of the world’s most famous agencies, brands and production companies share their creative secrets …

  • ‘Commonwealth Tok’ – How a brief US ban sparked a movement for local creators

    The recent short-lived TikTok ban in the United States has offered the advertising and marketing industry a unique lens …

  • Snap Inc. appoints Chris Lewis as first talent partnerships lead for Australia and New Zealand

    Snap Inc., the technology company behind Snapchat, has appointed Chris Lewis as its first talent partnerships lead for A…

  • Dilmah Iced Tea taps into elephant conservation in new social media video via Digination

    Creative agency Digination has brought a unique and heartfelt touch to Dilmah Iced Tea’s new summer campaign. While th…

  • Snapchat unveils 2024 Trends + 2025 Predictions: The Future of Connection, Creation + Community

    Snapchat has unveiled its 2024 year in review and predictions for 2025, revealing key global trends and insights into ho…

  • GroupM New Zealand and TikTok collaborate to help advertisers navigate the creator economy

    GroupM New Zealand recently hosted Mastering Influencer Marketing, in partnership with TikTok. The event brought togethe…

  • Taboola’s Creative Shop surpasses four year milestone supporting over 800 top advertisers

    Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for th…

  • Creator commerce platform Kajabi launches new ‘The Reality of the Creator Economy’ campaign

    Kajabi, one of the world’s leading creator commerce platforms, has announced a new brand identity, an expanded sui…

  • Stuff Group + ANZ launch Stuff ‘HOW:TO’ platform to help small businesses find inspiration and support online via Daylight, DRUM and PHD

    A new platform for openly discussing business has launched, inviting all New Zealand businesses to join the conversation…

  • Lo-Fi Revolution – Why authenticity wins over high production in F&B content marketing

    Drew Ridley, founder of We Are Sprout – a brand agency which cooks up irresistible ideas for food and drink indust…

  • Tip Top and MBM New Zealand partner with TikTok to launch bespoke branded filter

    Iconic Kiwi ice cream brand Tip Top has partnered with TikTok to launch New Zealand’s very first branded filter on the…

  • YouTube, Facebook and WhatsApp named world’s most popular social media platforms by Viralyft

    A new study by social media marketing company Viralyft has determined the most popular social media platforms in the wor…

  • Born Bred Talent elevates R U OK? Day with new campaign for daily mental health check-ins

    Born Bred Talent, Australia and New Zealand’s leading management agency, proudly sharing this year’s R U OK? mes…

  • Publicis Groupe ANZ launches new talent and influencer offering ‘FLUENT’

    Publicis Groupe ANZ has launched FLUENT, an innovative initiative bringing together the company’s tools, technology an…

  • Hospice NZ launches reviews for the dying in new campaign via Clemenger BBDO Wellington

    Te Kahu Pairuri o Aotearoa Hospice NZ and agency partner Clemenger BBDO have launched a platform allowing those who are …

  • The Institute of Environmental Science and Research launches new website via Tribal

    Leading web design and development firm Tribal has partnered with the Institute of Environmental Science and Research (E…

  • McDonald’s launches new Surprize Fries promotion in AU + NZ via tms, Akcelo and DDB

    McDonald’s AU & NZ is launching Surprize Fries, a new promotion giving customers delicious moments of exciteme…

  • Resn launches ‘Sheer Cupidity’: An AI-Powered Valentine’s Card

    This Valentine’s Day, Cupid has been rebooted with the launch of Sheer Cupidity, an AI-powered experience develope…

  • We Are Social + Meltwater Digital 2024 report: Global social media users pass 5bn milestone

    We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…

  • Modibodi appoints Bread Agency as global social media partner

    Global absorbent apparel brand Modibodi has appointed Bread Agency to its global social media account.   Working cl…

  • Spark launches #SparkOpenAudition through TikTok in new campaign via Colenso BBDO

    Despite the huge changes that social media has brought to the way new musicians are discovered, the music industry remai…

  • ‘Find the piñatas, win the free datas’: 2degrees launches a big, completely bonkers Armada in latest ‘Data Piñata’ campaign via TBWA\NZ

    Paulie the giant, 2degrees AR Data Piñata is back and this year he’s brought his buddies with him as part of 2degrees…

  • Movember launches new campaign, MMDCCCXXiii years in the making via Dentsu Creative

    Dentsu Creative has launched a new campaign for Movember to raise awareness for men’s mental health….

  • Anchor shows Kiwis you can taste the care in every drip, drop, dollop and peak in latest campaign via TBWA\New Zealand

    TBWA\NZ and Anchor have launched a new campaign reminding Kiwis why Anchor is one of the nation’s most loved, and endu…

  • We Are Social’s new Think Forward 2024 report describes a ‘social reckoning’ for brands in value-driven online spaces  

    Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think F…

  • Undertow asks ‘Is social media (or all media) ageist?’

    Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-5…

  • 2degrees teaches kids and parents, the good and bad ‘tings’ about first phones in new programme and campaign via TBWA\New Zealand

    When your phone goes ‘ting’, is it a good ting or a bad ting? Adults with years’ worth of mobile phone experience …

  • Four Square launches te Reo Māori shopping app Rārangi Kai via FCB Aotearoa and RUN

    The best Te Wiki o te Reo Māori projects are the ones that exist all year round, like Four Square’s Rārangi Kai app,…

  • Growing Up in New Zealand and Vans collaborate on a data report you can wear via Daylight

    Daylight has launched The 6,000s for Growing Up in New Zealand. The ultimate weekend shoe designed using data from Growi…

  • Comms Council launches the Advertising Careers Engine to attract new talent to the industry

    The Comms Council have this week launched ACE,  the Advertising Careers Engine, a platform designed to raise awareness …

  • Industry comes together to raise awareness of mental health in sports in new ‘Behind the Jersey’ campaign for Voices of Hope  

    UnLtd, MBM, Supernormal and Someday Studios have collaborated to help Voices of Hope launch part two of their “Behind …

  • Live Ocean spotlights the ocean’s crucial role in combating climate change in ‘The Real Watergate’ campaign via DDB Group Aotearoa and VICE

    DDB Group Aotearoa, Live Ocean, and VICE have joined forces to unveil “The Real Watergate,” spotlighting the…

  • PUMA celebrates the 1975 women’s football trailblazers in new campaign via Bursty

    Nearly 50 years on from their history making match, players from the first ever New Zealand and Australian women’s foo…

  • Tourism Fiji launches the 40-Something-Getaway campaign with TV’s Jaquie Brown via Special PR

    Special PR has launched another new campaign with Tourism Fiji named the 40-Something-Getaway – a curated series of ho…

  • DDB Group Aotearoa amplifies social offering

    DDB Group Aotearoa has announced the formation of DDB Group Social, a consolidated team comprising social specialists fr…

  • Shit You Should Care About reveals its universe in new website and rebrand via Daylight

    One of New Zealand’s pre-eminent media companies today steps out from behind its screens to reveal its universe throug…

  • ANZ launches ‘Screen Savers’ to protect older adults from financial scams via TBWA\NZ + Eleven

    TBWA\NZ, Eleven NZ and ANZ have launched a new initiative – ANZ Screen Savers – to help keep vulnerable loved ones s…

  • Culture releases new report on Kiwi social media use

    A new report into the social media landscape in New Zealand, the first of its kind, dispels common myths and assumptions…

  • Ringatoi Maori + Colenso BBDO create online tool that replaces royal gossip with indigenous news

    Sick of seeing coronation gossip all over the internet? Pīkari Mai is a new online web browser tool that replaces royal…

  • Southern Cross Pet Insurance calls on all CMOs around the world to protect pets with new ‘Paws Off’ initiative and campaign via TBWA\NZ

    Southern Cross Pet Insurance, along with the New Zealand Veterinary Association (NZVA), is rallying brands and marketers…

  • Paihia Historical Legacy Society brings history of Paihia to life in new virtual tour app via Method

    This year marks 200 years since the Church Missionary Society first put down roots in Paihia. As part of the Pahia200 bi…

  • People of Influence joins the Socialites family

    Socialites Group has announced that Auckland based talent agency People of Influence will join its family of businesses….

  • L&P and MASA launch world first ‘Manu Togs’ in new campaign via DDB Group Aotearoa

    DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – th…

  • UNICEF recruits Young Ambassadors in new ‘Show Us Your Voice’ campaign via Lach & Friends

    UNICEF Aotearoa is on the search for Young Ambassadors in a new integrated campaign created by Lachlan McPherson & F…

  • Wunderman Thompson expands mentoring app across APAC ahead of global expansion

    Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last…

  • Rockit Apple enlists 14 year old skateboarding sensation Sky Brown for new partnership

    Rockit Apple is about to take a bigger bite out of the US market as it launches a new partnership with skateboarding sen…

  • You’re Cooked: Fire & Emergency New Zealand unveils new safety campaign via Motion Sickness

    Fire & Emergency New Zealand has launched ‘You’re Cooked’; an integrated public safety campaign, devel…

  • The University of Auckland proves that pharmacy is #notjustawhitecoat in new campaign via Ogilvy

    Ogilvy in New Zealand has been using fashion to shift perceptions of where a Pharmacy Degree can take you, by creating a…

  • Spark lets Kiwis step into immersive AR exhibits with 5G Street Museum launch via Colenso BBDO

    In a collaboration between Spark NZ, Colenso BBDO, Assembly and five prominent Kiwi creatives, the Spark 5G Street Museu…

  • The Pacific Islands send the world survival tips for climate change timed to target COP27 leaders in new social campaign via Augusto

    A confronting but very real campaign from Augusto has Pacific Islanders fronting real-time advice for surviving climate …

  • Spark’s S.N.T.A. demonstrates the potential of technology to make everyone easy-to-buy-for in new campaign via Colenso BBDO, New Zealand

    Last year, Spark and Colenso BBDO launched S.N.T.A. to take the guesswork out of gift buying for all sorts of niche New …

  • Rockit Global takes Chinese traditions into the future for Mid-Autumn Festival campaign

    Rockit Global is putting a fresh spin on a key traditional date on the Chinese calendar, integrating augmented reality i…

  • Diocesan School for Girls launches new website and manifesto film via MetroEXP + Scratch Digital

    Widely respected as a leading school in New Zealand, Diocesan School for Girls has launched a rich, storytelling-led web…

  • F45 leverages All Blacks 2022 test match to launch Dan Carter + Richie McCaw stepping into one of their own in new film via ABEL AUNZ + EXIT

    F45 has partnered with Trans-Tasman creative consultancy, Abel and Exit Films to globally launch their newest members of…

  • ASB encourages New Zealanders to ‘Level Up’ in new campaign via The Monkeys Aotearoa

    When it comes to money, young people want life hacks, not lectures. In its latest campaign ASB via The Monkeys Aotearoa,…

  • Wunderman Thompson launches ‘Inspiration Beach’ in the metaverse to celebrate Cannes Lions

    Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of ad…

  • Barker’s of Geraldine launches new creative to solve lunchbox dilemma via MetroEXP

    Inspired by the forgotten fruits of Kiwi kids lunchboxes and demand for convenience, Barker’s of Geraldine via MetroEX…

  • In Marketing We Trust to host Google Analytics 4 conference in the Metaverse at 8pm NZT, 19 May

    With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics 4 a…

  • Mercer NZ launches new initiative to help Kiwi women get financially lit via Daylight

    Mercer NZ today launches The Table — an integrated editorial platform developed by Daylight, designed to support Kiwi …

  • Groov launches Embed modules: online learning for workplace wellbeing via Daylight

    Groov (formerly Mentemia), co-founded by Sir John Kirwan, has partnered with Daylight to transform its Embed wellbeing p…

  • SEA LIFE Melbourne Aquarium launches new immersive digital experience via Method

    Auckland-based creative tech studio Method, has brought seldom-seen sea creatures to life in an immersive digital experi…

  • Waka Kotahi NZ Transport Agency introduces Mixed Driving to Aotearoa in new campaign via Clemenger BBDO Wellington and The Glue Society

    Clemenger BBDO Wellington has launched a new campaign for Waka Kotahi NZ Transport Agency.   Three-quarters of New …

  • Sir John Kirwan Foundation launches ‘Mitey’ digital platform to enable mental health education in schools via dentsu Aotearoa

    This week the Sir John Kirwan Foundation publicly launches Mitey, an innovative approach that enables primary and interm…

  • Spark and Colenso BBDO create piece of code that rewrites the Internet to see all genders

    Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code re…

  • LeaderBrand’s pioneering spirit shines through on new website via Chemistry and Osynlig

    From garden gate to dinner plate, LeaderBrand’s new website has been purpose-built for rich storytelling and industry …

  • Jetstar and dentsu create Jetsocks: The choicest Christmas present ever

    To spread a little Christmas chur, Jetstar and dentsu Aotearoa have turned the world’s stinkest Christmas present into…

  • KOINEI AKU KAINGĀKAU: ARTISTS SHARE THEIR ‘WHY’ IN NEW VACCINATION CAMPAIGN VIA AUGUSTO

    In a social media campaign launched today, Creative New Zealand has partnered with Augusto to amplifying voices from the…

  • Spark launches ‘S.N.T.A’ to take the guess work out of Christmas gifting via Colenso BBDO

    Data and Christmas cheer don’t typically go hand in hand unless you’re S.N.T.A. — Spark’s New Tech Assistant, bu…

  • Comms Council to host ‘Stand Out’ virtual entry-writing workshop for the 2022 Beacon Awards this Wednesday, 8 December, 10am – 12 noon

    The Comms Council is hosting a virtual entry-writing workshop for the 2022 Beacon Awards in association with oOh!media t…

  • We Are Social highlights social media learning, digital content trends and metaverse confusion in 2022 edition of Think Forward

    Eight per cent of the world’s social media users have bought an NFT, while a third of Gen Zers who are on social platf…

  • Dept of the PM and Cabinet humanises science in new NZ Vaccine Facts series via Daylight Creative

    With Aotearoa undergoing its first nationwide vaccination rollout in decades, the DPMC has partnered with Daylight Creat…

  • Hootsuite Reveals 2022’s Social Media Trends

    From Bernie’s mittens to a billion users on TikTok, social media had quite the year in 2021—and it’s about to get …

  • Trade Me and The Breakout Room go sElf help for Christmas in new campaign via MBM and Toybox

    Whether you love the thrill of the browse or just want it sorted, Trade Me is bringing Christmas magic made easy to Kiwi…

  • F. Whitlock & Sons launches tasty new adventure filled AR Portal via Because and Unbnd

    F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an immersive, gamified Web…

  • EA Games launches global ‘FUT United’ digital engagement platform via Digitas Australia

    EA Games’ popular FIFA Ultimate Team (FUT) United global squad-building competition has returned – this year aiming …

  • BerryCo gets the royal treatment in latest campaign via WAVE Creative Communications

    Conventional fresh produce marketing can conjure thoughts of ultra-HD water droplets and flawlessly photoshopped bites b…

  • The One Club expands The One Show with the launch of dedicated gaming discipline

    The One Club for Creativity has significantly broadened the scope of its support for the global creative community with …

  • The University of Auckland reimagines the student journey in second phase of its ‘Your World Your Way’ platform via Method

    The University of Auckland and creative tech studio Method have teamed up to launch the second phase of the digital stud…

  • MAS helps customers think ahead with new ‘game of life’ online experience via Method

    Creative tech studio Method and MAS have teamed up to help the insurance and Kiwisaver company mark its 100 year anniver…

  • Te Whānau O Waipareira launches ‘Fight for your whakapapa’ vaccination push in new campaign via Motion Sickness

    An unrelenting advocate for its people, Te Whānau O Waipareira has again expanded its Covid recovery efforts, launching…

  • Join the Campaign Brief / T&DA Mate-a-verse virtual party from 7pm NZ time tonight (Fri)

    This cover issue of Campaign Brief has been designed by the creative minds at T&DA. A digital representation of a QR…

  • Cadbury + OREO provide lockdown relief with launch of new digital games via Ogilvy NZ

    Ogilvy NZ recently released two digital games for Mondelēz New Zealand brands, Cadbury and OREO. The games were part of…

  • Johnnie Walker helps to keep dads’ stories alive in new campaign via Tribal and DDB Aotearoa

    Tribal / DDB Group Aotearoa New Zealand and Johnnie Walker are helping to keep our dads’ stories alive for generations…

  • Chemistry’s social media team drive online sales through a new digital campaign for ONEPURE

    On a mission to cut through unnecessary jargon in the business world of healthy beverages and build direct online sales,…

  • TikTok launches self-serve advertising platform ‘TikTok For Business’ for Kiwi SMBs

    By Simon Connolly, SMB Team Lead, Global Business Solutions, TikTok Australia and New Zealand…

  • Motion Sickness delivers next chapter in DIA’s online safety campaign with ‘The Inter-Yeti’

    Aotearoa’s young citizens have a frosty new friend to help them navigate the digital world, in the interactive storybo…

  • Method encourages young Kiwis to explore the best of Aotearoa in immersive gaming experience

    Creative tech studio Method and its gaming arm M Theory have launched a new immersive children’s game, titled Postcard…

  • DB appoints Motion Sickness as exclusive social agency following a competitive pitch

    Following a competitive pitch, DB Breweries has appointed disruptive creative agency, Motion Sickness, to manage all cre…

  • The Blues recruits new-to-Blue supporters in new ‘Bring It Blue’ campaign via FEDERATION

    How do you recruit Aucklanders to get behind The Blues? Easy… take aim at the country’s biggest Hurricane’s fan. W…

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