Archive

Publicis Groupe to unleash a new kind of Lion to demonstrate creator platform impact at Cannes

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This year, the most famous lion in Cannes won’t be metal – and it won’t be in the Palais. With a global campaign...

TBWA & Eleven PR NZ takes out Grand Prix for Agency of Excellence at 24th PR Awards APAC; One Plus One named Boutique Agency of the Year

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TBWA New Zealand has taken out the Grand Prix for Agency of Excellence at the 24th PR Awards Asia-Pacific, held last...

Squarespace launches heartfelt, uncanny love letter to Aussie and Kiwi tradies in new campaign

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Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has today launched...

WPP Media ANZ strengthens content + influencer marketing with appointment of Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy

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WPP Media Australia & New Zealand continues to redefine and expand the capabilities of its social media, content...

Wendy’s serves up loyalty to One NZ Warriors fans in ‘Feed The Faith’ campaign via Chemistry

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To celebrate its long-standing partnership with the One NZ Warriors, Wendy's has launched ‘Feed The Faith’ in...

Campaign Brief Q&A: Inside Attivo’s Next Chapter with Anthony Gregorio and Sue Squillace

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Earlier this year, Attivo Group ANZ welcomed industry veteran Anthony Gregorio as Executive Chairman - reuniting him...

Colin Davis joins The Sweetshop’s AI creative studio, The Gardening Club as Global Head of Innovation

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The Sweetshop’s AI creative studio, The Gardening Club, dedicated to bridging the gap between AI and film production...

Tourism NZ invites the world to find their ‘100% Pure New Zealand’ in new campaign via TBWA\NZ

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Tourism New Zealand has launched its new global brand campaign via TBWA\New Zealand, celebrating the people, places...

Effie LIONS Foundation launches to build a more inclusive, effective future for marketing

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The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative...

TBWA\New Zealand launches TBWA\i: a new practice bringing people, product and process together to unlock AI’s potential for brands

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TBWA\New Zealand has launched TBWA\i - a new practice designed to bring the right people, AI product and processes...

A Kiwi or Aussie attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks honoring special guest ‘King David’ Droga

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A tribute to special guest DAVE DROGA at our annual Campaign Brief Cannes Welcome Drinks on Monday 16 June from 5.30pm.

Bestads Best of the Week Reviewed by Marcella Coad, VP, Group Creative Director, Innocean USA

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Auckland named among first APAC cities to host The One Club for Creativity’s Portfolio Night 2025

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Google to serve as global sponsor of world’s largest annual same-night ad portfolio review.

AKQA promotes ANZ Executive Technology Director Eric Orton to Chief Technology Officer, APAC

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AKQA has announced the promotion of Eric Orton to Chief Technology Officer for APAC.

Creative company Supaflr unleash directing wizards Watts on the Australian / NZ market

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Supaflr have signed co-directors WATTS for exclusive representation in Australia and New Zealand.

PAK’nSAVE and TVNZ create media-first for 40th birthday via PAK’nSAVE, TVNZ, PHD and FCB NZ

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Collaborators PAK’nSAVE, TVNZ, PHD and FCB have revealed today a media first for PAK’nSAVE’s 40-year anniversary.

Medibank + Sharon Strzelecki get Aussies talking in new ‘Family Roast’ campaign via Colenso BBDO

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Medibank has launched a new mental health campaign with Sharon Strzelecki and her surprise kids.

Ad industry associations unite to launch world’s first LLM benchmark for creativity

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Springboards and leading global ad bodies launch first benchmark evaluating creative instincts of LLMs.

Multiplied appoints former LION Head of Design Simon Redwood as Design Director

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Independent creative agency Multiplied has appointed Simon Redwood as its new Design Director.

WPP CEO Mark Read to step down at end of 2025

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WPP has today announced that Mark Read, Chief Executive Officer, will retire from the Board and as CEO on 31 December.

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

Your last chance to be a MAD Stars Star ends on Monday, June 16. Enter Now. Make fame yours

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The MAD STARS 2025 deadline is Monday June 16. No extensions. It’s your last chance to compete for fame at Asia’s only i

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

New World wants customers to ‘stop staring, start collecting’ in new SMEG Kitchenware campaign via DDB Aotearoa

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DDB Aotearoa and New World have unveiled their brand new campaign to celebrate the annual collectables rewards programme

RUN DMC’s ‘It’s Like That’ gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency

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Campaign aims to empower a new generation of girl builders.

Romano’s harnesses AI for first-ever brand campaign ‘Everyday Masterpieces’ via MintHC

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After 50 years as one of New Zealand’s most-loved supermarket pizza brands, Romano’s has launched its first-ever...

CB Exclusive: The Co-operative Bank brings Kiwi banking epiphanies to life in latest campaign ‘Bank Better Stories’ via FEDERATION

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CB Exclusive - The Co-operative Bank has launched a fresh new campaign, created by top indie agency FEDERATION.

Tower introduces Kiwis to three agents of chaos ‘The Misses’ in new campaign via Bastion Shine

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Tower, the modern Kiwi-born insurer that is reshaping insurance to be simpler, smarter, and digital-first, has...

The One Show 2025 Insights Report reveals key trends and jury predictions

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Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major...

New Zealand scores two Gold, two Silver and one Bronze at the 2025 Clio Health Awards

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New Zealand has scored two Golds, two Silvers and one Bronze at the 2025 Clio Health Awards.

Contact appoints Together for media planning, buying, data and customer services

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Leading independent media agency Together has been appointed by Contact Energy for media planning and buying, data...

After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group

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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

Young people encouraged to ghost their loved ones while driving in new campaign via VML NZ

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Young drivers have a crash risk that is four times higher if they use their phone while driving. To combat this, ACC...

London International Awards announces the 2025 Audio & Radio jury

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“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love..."

Becky Erwood joins Mango Communications as Group Business Director

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Mango Communications has announced the appointment of Becky Erwood as Group Business Director. With over 25 years of exp

AI-powered creativity platform Springboards secures backing from industry powerhouses

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Springboards, the AI-powered platform built to inspire creativity and not give you the answers, today announced...

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

WPP Media Launches Open Intelligence

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In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled...

BCG2 and Crave Global merge to form BcgCrave, a purpose-driven agency to give brands momentum

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Creative agencies BCG2 and Crave Global, with complementary strengths, have officially joined forces to create a new...

Curious Nation taps Braydon Priest for senior producer role to lead project delivery across expanding NZ portfolio

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Brand activation agency Curious Nation has appointed former Mediaworks leader Braydon Priest, as a senior producer to...

Animates’ Pawprint Petition Campaign Reaches Parliament with 173,000+ Signatures

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Today marked a major milestone for pet advocacy in Aotearoa, as Animates officially presented the Pawprint Petition...

Marty Hungerford: How marketing and advertising creatives can thrive in the AI era

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Guest post by Marty Hungerford, Chief Innovation Officer, BRX

Who Will Win at Cannes Lions 2025? Sign up now for Contagious’ Predictions webinar on June 11

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The Cannes Lions International Festival of Creativity is just around the corner, and the team at Contagious is ready...

AMI Insurance launches next phase of ‘On Your Side’ campaign via Colenso BBDO

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AMI Insurance is set to launch the latest phase of its ‘On Your Side’ platform with a new campaign created by Colenso...

VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him

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The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....

LIA announces the 2025 Creative Strategy and Creativity in PR Juries

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“Successful campaigns are those that bring fresh perspective to the table. There is strategic thinking coupled with..."

ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul

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The early bird deadline for entry is June 27, regular deadline July 28, extended deadline August 25, 2025.

LIA 2025: Get 25% Off Entry Fees Before June 10

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25% discount on entry fees through 10th June, 2025.

Lotto NZ Bares it All in Latest ‘Imagine’ Campaign via DDB Aotearoa; Brings Promises and Powerball dreams to life

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The 2025 campaign takes a more light-hearted approach to delivering a bolder story grounded in a very Kiwi truth

Comms Council set to host new webinar: ‘How to Speak the Language of the CFO and the Board’ with Ian Whittaker – Wednesday 11 June at 9.00am

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Webinar announcement: How to Speak the Language of the CFO and the Board - Wednesday 11 June at 9.00am.

MAD STARS entry deadline quickly approaching: Regular deadline is today May 30 with the final entry deadline on Monday, June 16

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The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.

Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub

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"A little bit silly, and visually striking - this one made me smile."

Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”

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"Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative (and pride of

Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Kiwi owned, female-founded Capsule turns five: announces new fund to support NZ writers

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Five years after launching one of New Zealand’s most refreshing, relatable and exciting new digital media platforms...

Damon Stapleton: Creativity. The value of water on the smoke.

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Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...

CB Exclusive: Ben Coulson set to depart ANZ Chief Creative Officer role at Dentsu Creative

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Until a replacement for Coulson is found, Dentsu Creative NZ co-CCO Brett Colliver will lead creative across Aust and NZ

True bolsters design department with appointment of Helen Chapman as Design Lead

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Independent agency True Limited has bolstered its design offering with the appointment of Helen Chapman as Design Lead.

Deadline extended to Friday May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de

Anchor + Noma Bar kick off World Milk Day with bold tribute to the beautiful game via TBWA\NZ

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To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor for Auckland FC...

Pead takes out Supreme Award at 2025 PRINZ Awards for ‘Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust’

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Last night, Pead took home the coveted Supreme Award at the annual PRINZ Awards for their campaign, Restoring Mana...

WPP retires GroupM name and launches WPP Media to usher in new AI-driven era

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WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to...

Dani Bassil named CEO of M+C Saatchi Group AUNZ as Justin Graham, CEO, M+C Saatchi Group APAC prepares to step down

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Dani Bassil named new CEO of M+C Saatchi AUNZ as Justin Graham prepares to step down after 12 years with the agency.

David Droga to step down as Accenture Song CEO for Vice Chair role; Ndidi Oteh to CEO; Nick Law to creative strategy & experience lead

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Within only four years, Song became the world’s largest tech-powered creative company, growing from $12.5 billion

WHISKAS launches ‘The Purrcast’, a kitten advice podcast hosted by cats via AMV BBDO, London

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While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan...

Beyond the Brief: How FEDERATION won over rock royalty to deliver Aotearoa’s newest superhero

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CB caught up with the team to hear how Dash came to life, how they convinced Brian May to approve the reworked lyrics...

Fern Holloway returns from London to lead Match Artists into next phase of growth

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Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...

Macca’s NZ launches ‘the burger that changes everything’ in new campaign via DDB Aotearoa

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DDB Group and Macca’s have introduced McCrispy to New Zealand, a burger that in one crunchy bite will have people...

Thompson Spencer’s Melanie Spencer receives commendation at Women Leading Change Awards

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Melanie Spencer, CEO and Co-Founder of full-funnel creative and media agency, Thompson Spencer, has received an...

Ex-Monkeys Melbourne Ant Keogh, Paul McMillan and Michael Derepas create Kerfuffle

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The trio, recognised as one of the most awarded agency teams in the country, spent seven years at the helm of The Monkey

ANZ + TBWA\NZ Press Auckland FC’s Debut Season to Vinyl to Commemorate a ‘Record Season’

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Following a history-making debut season for Auckland Football Club (AFC), founding sponsor ANZ has released...

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2024

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

Braintrust’s Ben Cooper shares insights from D&AD Festival AI & Creativity Report Session

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Last Wednesday at D&AD Festival in London, Ben Cooper, Founder & Innovation Director at Braintrust, took the stage...

Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report

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Poynton: “While other shows scramble to wedge in AI categories, the D&AD Awards embeds AI across disciplines—no novelty

DIVISION takes out D&AD 2025 Production Company of the Year title

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DIVISION has been named D&AD's Production Company of the Year for 2025, marking its fifth...

Liquorland appoints HYPER as creative agency partner following a competitive pitch

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HYPER, a specialist retail media and marketing agency, has announced its appointment as the new creative advertising...

Maddi Cummane departs AKQA New Zealand for UX Strategy Lead position at Daylight

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As Daylight continues to innovate within its digital and product offerings, the creative and technology studio...

BEN COULSON’S D&AD DAIRY PART 2 – THE SPANISH INQUISITION

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Ben Coulson, ANZ Chief Creative Officer at Dentsu, was president of the Creative Commerce Jury at this year’s D&AD Award

Motion Sickness and DIG PR share #14 spot in 2025 ADC Asia-Pacific Agency Rankings

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Motion Sickness and DIG PR have both been ranked equal #14 agency in Asia Pacific in the ADC Global Creative Rankings

DoorDash introduces Kiwis to delivery superhero Dash in new campaign via FEDERATION, featuring an iconic Queen hit – approved by Brian May’s team

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DoorDash is strengthening its brand presence in New Zealand with the launch of its biggest local brand campaign to...

Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address

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"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."

2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum

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As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get...

Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family

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In this edition of Beyond The Brief, TBWA\NZ CCO Shane Bradnick shares how the agency brought joy and emotional depth...