Archive

Canva invites anyone to ‘Make Anything A Thing’ in new brand platform via Quality Meats, Chicago

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Australian-founded Canva, the world’s leading visual communication platform, has today announced its new brand...

BcgCrave steps forward as Crave: Shorter name, bigger ambition

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Campaign Brief can reveal that after a year of rapid development and strategic integration, BcgCrave has today announced

Sundance Fitness Media and CityFitness Group announce new strategic partnership

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Sundance Fitness Media has today announced a strategic partnership with CityFitness Group Ltd, a multi-channel fitness/g

Gerety Awards Final Deadline approaches as Auckland Jury Insight Panel Brings Local Industry Closer to the Work

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With the final deadline for the 2026 Gerety Awards set for May 15, the spotlight is turning to the ideas that will defin

CB Exclusive: Mosh puts family judgement in the spotlight for new weight loss campaign

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Mosh's customers had reported that some of the biggest barriers to seeking medical weight loss treatments start at home.

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month. As of May 5...

CB Hot Suit Takes: Dave Bentley, Managing Director, AKQA New Zealand

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

LIA extends early bird discount with 20% off entry fees through 30th June

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The countdown to LIA 2026 is well underway, with a 20% entry discount available until June 30.

Omnicom Oceania partners with MiniMBA to scale marketing effectiveness across the region

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The partnership marks a significant step in Omnicom Oceania’s evolution beyond a traditional media and creative model in

Mighty Ape unveils major brand refresh and ‘That’s Mighty Good’ platform via Thinkerbell NZ

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Mighty Ape, Aotearoa's leading online retailer for games, tech, books and more, has unveiled a major brand refresh...

Campaign Brief’s The Work 2026 opens for entries: Free to enter – Deadline June 5

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The Call for Entries to Campaign Brief's The Work 2026 is out and it's FREE to enter. Final Deadline is June 5.

Serena Williams celebrates the spirit of padel in new global Heineken 0.0 campaign via Le Pub

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Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year...

TBWA\NZ wins Global Grand Effie for ANZ New Zealand’s ‘From Dreaming Big to Knowing HOW’

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TBWA New Zealand has won the Sustained Success - Services Global Grand Effie for ANZ Bank New Zealand "From Dreaming Big

The Warehouse Group appoints Together as integrated media partner

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The Warehouse Group has today announced the appointment of leading independent media agency Together as its partner for

EXIT signs performance director Olivia Altavilla

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EXIT has signed director Olivia Altavilla, a director who brings emotion, passion and honesty to commercials through...

Campaign Brief Creative Circle: What’s hot in May?

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This month's features picks by Lisa Fedyszyn, Oli Green, Kat Tadaki and Thomas Darlow.

Bestads Best TV of the Week: Consejo Profesional de Agrimensores’ ‘Study Surveying’ via FROM

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The film was selected by this week's guest judge Lisa Fedyszyn, Chief Creative Officer, Special, New Zealand.

Yarn appoints Slade MacDonald as Intermediate Creative and Michelle Koster as Senior Account Director as growth continues

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Independent creative agency Yarn has added two new faces to its team.

Last chance to take advantage of LIA 2026 early bird discount of 35% off entry fees

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There is one week left to receive a 35% discount on entries for LIA 2026.

Fresho appoints TAG to drive digital growth

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TAG will deliver a data-led acquisition strategy, designed to enhance creative performance + drive scalable digital impa

The Republic of the Marshall Islands appoints RUN Aotearoa to lead global tourism rebrand

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The Republic of the Marshall Islands has selected indie agency RUN Aotearoa to develop a new global tourism identity and

TBWA\NZ leads Aotearoa with three Global Grand Effie Contenders; Pitchblack Partners claims one

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TBWA\New Zealand has had three papers named as Global Grand Effie Contenders in the 2025 Global Best of the Effie Awards

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Heckler appoints Adrian Lawrence as new Global Executive Creative Director

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Independent creative studio Heckler has announced the appointment of Adrian Lawrence as Global ECD.

The Commercial Communications Council launches the 25th annual Effie Awards Aotearoa

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Entries are now open for the 2026 Effie Awards Aotearoa, as the programme marks 25 years of recognising marketing effect

Bestads Best of the Week Reviewed by Lisa Fedyszyn, CCO, Special, New Zealand

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Grafik Wellington named finalist at shortlist stage of Type Directors Club TDC72 competition

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Wellington design and technology studio Grafik has been named a finalist for 'Beings'.

KFC New Zealand ignites craving with latest “Gonna Wanna” platform via Bastion Aotearoa

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KFC New Zealand is turning up the heat with the launch of "Gonna Wanna" a high-impact new brand platform from Bastion

Manifest raises $2M pre-seed round to get agencies battle-ready for the AI era

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A $2 million pre-seed round is led by Brand Fund by Previously Unavailable (Early investors in Tracksuit, Ideally, and

CB Hot Suit Takes: Alex McManus, Partner and General Manager, Motion Sickness

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

New York Festivals Advertising Awards Extends Entry Deadline to Friday, May 8

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New York Festivals Advertising Awards has extended its to Friday May 8, 2026, as momentum builds ahead of Executive Jury

MAS dispel suspicions over ’10 year Consumer People’s Choice’ award in new campaign via Yarn

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MAS has launched a new campaign to celebrate yet another Consumer People's Choice award for House, Contents, and Car Ins

Kyra Bartley joins COUSIN as its second director

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In its first big move since launching in October last year, COUSIN has signed highly awarded director Kyra Bartley to...

Pedigree launches new global campaign ‘Good Then, Better Now’ via Colenso BBDO

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Pedigree has launched a new global campaign 'Good Then, Better Now' via Colenso BBDO, which taps into the nostalgia of c

1 Week Left To Receive 35% Entry Discount for LIA 2026

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There is one week left to receive a 35% discount on entries for LIA 2026.

Great Scott recognised at 2026 IABC Gold Quill Excellence Awards for ‘Huihui Mai’ campaign

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Great Scott, a strategic communications agency headquartered in Christchurch, has won a coveted 2026 IABC Gold Quill...

One New Zealand changes name to ‘Twos NZ’ this Conservation Week to highlight remote toilet tech-led revolution for nature via McCann NZ

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One New Zealand has changed its name to Twos NZ this Conservation Week, in a cheeky play on "ones and twos" created...

The Bakery Collective welcomes Ray Edwards to its directing roster

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The Bakery Collective has announced the signing of director Ray Edwards, an award-winning filmmaker whose work blends ci

Barfoot & Thompson gives prime jersey real estate to Blues fans via Pitchblack Partners

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In sports sponsorship, few assets are more valuable than a logo on the team jersey. To mark 30 years backing the Blues

Bestads Best TV/Film of the Week: Fuck Cancer’s ‘Beat Cancer Off’ via VML Health

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The film was selected by this week's guest judge Zane Radcliffe, Executive Creative Director, McCann UK.

Louis&Co welcomes Jonathan May to the roster

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From the halcyon days of M&C Saatchi to travelling South America together, now they're getting the band back together.

WPP Media New Zealand appoints Sarah Kenny to new Head of Data and Technology role

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WPP Media New Zealand has appointed Sarah Kenny as Head of Data and Technology. This newly created role demonstrates WPP

New York Festivals Advertising Awards 2026 Entry Deadline: TODAY, Thursday, April 23

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There's not long to go until entries close for the New York Festivals Advertising Awards, with the 2026 show inviting cr

Burger in front, party out back: McDonald’s NZ debuts the Cheeseburger with a Mullet via McCann NZ, FleishmanHillard Aotearoa + OMD NZ

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Canada had the McLobster. Mexico had the McMolletes. Now New Zealand has the... Cheeseburger with a Mullet?

Media Spotlight 2026: Global media leaders to gather in Auckland on May 27 at Q Theatre

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The Commercial Communications Council (the Comms Council) has announced Media Spotlight 2026 will take place on 27 May.

Sian Church joins Shuttlerock to lead global marketing and communications

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Shuttlerock, the creative technology leader transforming how the world’s largest brands, agencies and media platforms...

Bestads Best of the Week Reviewed by Zane Radcliffe, ECD, McCann UK

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Colenso BBDO scores Gold and Bronze for Delivereasy radio campaign at 2026 Clio Awards

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Colenso BBDO have emerged as New Zealand's only winners at this year's Clio Awards.

Ideally secures $16M Series A to reinvent the $90b market research industry

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Ideally, the market research platform used by Doordash, Telstra, Google and Asahi has raised $16m NZD in Series A fundin

Omnicom Media NZ launches CREO – a first to market influencer marketing capability

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Omnicom Media (OM) New Zealand has launched a first-of-its-kind influencer marketing capability, CREO, redefining how...

Gerety Awards Sets Final Deadline of May 15 as Jury Insights and Global Screenings Bring the Industry Closer to the Work

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With the final entry deadline set for May 15, the Gerety Awards has announced a series of global initiatives designed...

Motion Sickness launches “The Blood Oath” as it marks its next chapter as a creative company

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Motion Sickness commits to human creativity and dares its community to do the same.

DARKHORSE adds Trade Me and DHL; Lucinda East Kennedy + Mandy Wiles named business directors

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Brand experience and communications agency DARKHORSE has completed the first quarter with major momentum, welcoming...

GetVerified calls on NZ businesses to lift its defences against financial crime in new ‘Welcome to the fight back’ campaign via Contagion

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Not-for-profit anti-scam solutions provider GetVerified has launched a new national campaign with integrated creative an

Westfield pays tribute to rockstar Mums this Mother’s Day in new campaign via AKQA Australia

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Westfield's campaign recognises the authentic, heartfelt, and sometimes gloriously chaotic reality of being a mum.

25 Years of The Work [part one: 2002] ~ the very best advertising from NZ, Australia and Asia

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Campaign Brief celebrates 25 years of The Work, which has featured the best advertising of the year from Asia-Pacific

One NZ’s ‘Let’s Get Connected’ tops New Zealand’s Favourite Ads – The Research Agency

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Humour has emerged as the leading feature of New Zealand's favourite ads on TV, with One NZ's "Let's Get Connected"...

Scroll Media secures exclusive representation deal with AccuWeather for Australia and NZ

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Scroll Media, a leading digital media representation firm, today announced it has signed an exclusive representation...

Omnicom Oceania appoints David Gatt to MD, Marketing Operations & Ecosystem Design

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Omnicom Oceania has appointed David Gatt as Managing Director, Marketing Operations & Ecosystem Design, a newly created

Six industry leaders selected to represent New Zealand as Cannes Lions 2026 jury members

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The Cannes Lions International Festival of Creativity, taking place 22 - 26 June 2026, has announced its awarding jury

CB Hot Suit Takes: Meredith Cranmer, Co-Founder and Managing Director, Curious Nation

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Dance music magazine Mixmag appoints culture-first agency noisy to drive ANZ growth

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The partnership will see noisy collaborate with Mixmag ANZ across content, campaigns, and real-world activations.

APAC lands 204 finalists at The One Show 2026; Motion Sickness leads the NZ agency pack

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Motion Sickness Auckland has nine finalists, including five for "The Māori Roll Call" for Whānau Ora.

PHD Aotearoa appoints Sam Sherson as Chief Technology Officer

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PHD New Zealand has appointed Sam Sherson as Chief Technology Officer, reinforcing the agency's commitment to delivering

Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La maison créative Justement

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The film was selected by this week's guest judge Sinead Roarty, Executive Creative Director at VML Czechia.

The Research Agency appoints senior team to accelerate growth of brand tracking capability

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The Research Agency (TRA) has appointed Ben Farnsworth (above left) as Sales Director, a newly created role for the rese

SEEK shows why finding the right candidate is more important than ever for small businesses in new campaign via Droga5 ANZ

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Finding the right candidate matters for small businesses. Just ask Maria, the fictional small business owner featured...

Southern Cross Travel Insurance urges travellers not to leave their holiday to chance in new campaign

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Southern Cross Travel Insurance has launched the integrated campaign, 'Don't leave it to chance'.

Bestads Best of the Week Reviewed by Sinead Roarty, Executive Creative Director, VML Czechia

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

PRINZ announces finalists for the 52nd annual PRINZ Awards

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The Public Relations Institute of New Zealand (PRINZ) are elated to announce the 55 finalists for the 52nd annual...

Fuck Cancer launches new campaign “Beat Cancer Off” via VML Health – encouraging men to masturbate 21 or more times a month

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At the heart of the campaign is an animated music film that transforms taboo language into a catchy, shareable anthem.

McDonald’s taps the Harlem Globetrotters to dunk new Korean Sticky BBQ range in latest campaign via Wieden+Kennedy Sydney

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The fan truth driving the work is one that Macca’s fans know and love: there’s no such thing as too much Macca’s sauce.

LIA unveils jury presidents and juries; Kiwi creatives and expats named to global line-up

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LIA is bringing together an enviable list of the best creative talent to head the 2026 juries.

Omnicom and Volkswagen launch dedicated global agency Bernbach

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Bernbach is led by CEO Damir Maric, with Frank Hahn serving as Global Chief Creative Officer

Liza Plyshevsky and Tab Eady survive 24 hours in NZ bush for KathScan Webby Award push

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Liza Plyshevsky and creative partner Tabitha Eady, have officially wrapped their 24-hour live stream from...

Matty J dances through the mess in new OMO ‘Dirt is Good’ campaign via Thinkerbell Australia

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OMO via Thinkerbell is turning everyday chaos into something worth celebrating, with the latest evolution of its long-ru

APAC industry mentorship program Assisterhood expands to Singapore and extends application deadline to Wednesday 15 April

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Assisterhood, the leading APAC mentorship program for underrepresented people in advertising, marketing, media, creative

WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer

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Anne-Isabelle joins from The Estée Lauder Companies to drive WPP’s Elevate28 strategy

Foundry Collective launches – the agency group built for the AI era

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With SMEs forming the backbone of New Zealand's economy, a new Auckland-based agency group, Foundry Collective, is launc

One New Zealand brings Jade’s journey home in third chapter of ‘Finding Jade’ via McCann NZ

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One New Zealand has released the latest chapter of the "Finding Jade" tale via McCann New Zealand (formerly FCB Aotearoa

Creative live-streams herself camping out in the bush for 24 hours to get you voting for the Webby-nominated KathScan

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Liza Plyshevsky, with the help of her creative partner Tab Eady, is taking Kathmandu's recent Out of Your Comfort Zone

Hip-hop artists Church & AP release ‘WX1’ track for Auckland Transport campaign via FEDERATION

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New Zealand indie creative agency Federation has tapped into popular culture to launch Auckland’s new WX1 bus route, rel

IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

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IDC has announced the addition of photographer Amber-Jayne Bain to its roster, further strengthening its offering to...

KathScan up for People’s Voice Award at 2026 Webby Awards – vote now open

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After winning Gold at the Anthem Awards in New York last year, KathScan by Liza Plyshevsky and Jae Kim from the 2025 cre

Dark Doris earns global recognition as ‘Prime Minister’ lands two Emmy nominations

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Dark Doris, Augusto's entertainment arm, is celebrating a major international milestone after Prime Minister was nominat

Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

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The Coca-Cola Company has announced the launch of 'Uncanned Emotions', its second global brand film for the FIFA...

Hair salon brand Rodney Wayne explores the psychology of confidence in latest campaign ‘Your Way To Shine’ via Lach & Friends

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The latest campaign for New Zealand's leading hair salon brand, Rodney Wayne, makes a compelling creative argument...

Anchor launches disruptive ‘Pour Patrol’ coffee experience for Zero Lacto via Eleven PR + TBWA\NZ

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Eleven PR and TBWA\New Zealand partnered with Anchor to deliver what may be New Zealand's most unexpected coffee...

Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30

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London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering