Archive

The MICHELIN Guide taps Special PR as it expands into Aotearoa New Zealand for the first time

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Michelin is pleased to announce the arrival of The MICHELIN Guide in Aotearoa New Zealand, marking its first ever...

RUN Aotearoa wins Pacific tourism campaign to phase out single-use plastics

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RUN Aotearoa has won the pitch to lead a major Pacific-wide campaign tackling single-use plastics in tourism.

“Want fries with that, or that, or that?”: Burger King turns DoorDash into a nationwide fry sampling engine in new campaign via Pitchblack

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With more Kiwis choosing drive-thru and delivery, Burger King faced a simple truth: skinny fries don’t travel...

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Macca’s NZ takes its biggest burger on the road in new campaign via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have gone big, turning the reveal of Macca’s biggest-ever burger into a...

Campaign Brief Creative Circle: What’s hot in November?

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Creative Circle November 2025 with Freddie Coltart, Melina Fiolitakis, Mike Felix and Rhiana Merota.

Call for FREE Entries to Campaign Brief NZ Agency of the Year + HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

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#More Creative News #No paywalls #No annual membership fees

HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026

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HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”.

ANZ captures the pride of Auckland in latest ‘Auckland Forever’ campaign via TBWA NZ

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ANZ Bank New Zealand has launched its latest campaign with TBWA\New Zealand, celebrating the diverse communities of...

Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby

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"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.

Bestads Best TV / Film of the Week: ‘Catch Me If You Cannes’ via Zulu Alpha Kilo, Toronto

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative...

Musashi Middle East appoints Thompson Spencer following a competitive pitch

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Full-funnel agency Thompson Spencer has been appointed by sports performance and nutrition brand Musashi to lead its...

Sodali & Co. and The Woodshed “Champion Prosperity” across the South Pacific for BSP

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Sodali & Co. has partnered with production company The Woodshed to bring BSP’s new “Championing Prosperity for the...

Wave enters new chapter as Aimee Fitzjohn and Craig Parker become shareholders

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Independent creative and brand agency Wave has announced a new chapter of shared ownership...

The Kindness Collective unveils new campaign to mark return of ‘The Joy Store’ via Pead and PHD

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Pead and PHD are continuing to support The Kindness Collective to help bring Christmas magic to thousands of families...

Healtheries launches world-first human vs sloth sleep-off in new campaign via TBWA New Zealand

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It kicked off with a callout; challenging Kiwis to flaunt their snooze skills for a chance to win a tropical trip...

John Lewis unveils 2025 Christmas campaign ‘Where Love Lives’ via Saatchi & Saatchi UK

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The 2025 Christmas advert from John Lewis has arrived, inviting the UK to say what they truly feel through the...

Bestads Best of the Week Reviewed by Roisin Keown, Founder + ECD, The Brill Building, Ireland

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Westfield celebrates all of the ‘Creatures of Christmas’ in 2025 festive campaign via AKQA

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Westfield and creative agency AKQA, has today unwrapped its 2025 Christmas campaign ‘Creatures of Christmas’.

Hype Republic and Parkway Drive make history with world-first Sydney Opera House stunt

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Lead singer Winston McCall rappels from helicopter onto the iconic sails for upcoming concert feature film 'HOME'.

Brands champion next generation of creatives: D&AD reveals briefs for 2026 New Blood Awards

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D&AD, the global non-profit championing excellence in design and commercial creativity, has today announced the...

Bastion Shine expands communications and experience team following strong client growth

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Bastion Shine continues to strengthen its PR, corporate, and social offering, making four strategic hires across its...

Heart of the City launches ‘Straight to the Heart’ – a free taxi service with only one destination in latest campaign via Motion Sickness

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A fleet of vintage taxis has been turning heads across Auckland this week, offering free one-way rides into the...

Motion Sickness named ANZ Regional Independent Agency of the Year at LIA 2025; Bigpop Studios takes out Music & Sound Company of the Year win

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Motion Sickness Auckland has been crowned 2025 Australia & New Zealand Regional Independent Agency of the Year at the...

ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

NZ Blood shows how plasma gives new life in creative campaign via Remade

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New Zealand Blood Service has recently launched an eight week nationwide multi-channel campaign, developed in...

Māori Kiwifruit Growers ‘Legends’ campaign via RUN launches in Dubai by Māori Queen

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Independent agency RUN Aotearoa has unveiled a new campaign for Māori Kiwifruit Growers (MKG), marking the...

D3 Launches new ‘By Example’ campaign to prove its credentials – without the awards

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Independent data-driven media agency D3 has launched a bold new campaign - not for a client, but for itself...

Steinlager celebrates NZ’s finest at the Auckland Marathon in new campaign via PHD Aotearoa, Corner Store, The Tuesday Club and LAB 5

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Steinlager’s campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs yesterday had just...

Stone & Wood launches summer campaign with some quirky collabs via Monster Children

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Stone & Wood, makers of good beer, is kicking off Summer 2025 with Afternoon Delight, its biggest campaign yet created b

Asahi NZ Launches ‘X by Long White’ with an Unexpected Twist in latest campaign via Droga5

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The campaign centres around Gary’s Sugar Liquidation Sale, an absurdly fun and nostalgic idea born from the premise that

Maritime NZ launches ‘Buoy-boy’ to promote safer boating in new campaign via FEDERATION

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This Safer Boating Week, Maritime NZ with FEDERATION, is alerting boaties to the unseen dangers that lie close to shore,

Heckler launches in Shanghai: The band is back together to redefine creative production in Asia

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Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...

Red balloons descend on Aotearoa in new activation via OMD Create to mark launch of HBO Original series ‘IT: Welcome to Derry’ on NEON

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On the eve of Halloween, parts of New Zealand took on an eerie atmosphere when NEON brought the fictional town of...

“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows

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In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is...

Special ranked #5 Independent Creative Network in Cannes Lions 2025 Global Creativity Report

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Independent creative agency Special, Campaign Brief's current New Zealand Agency of the Year, has been recognised as...

Molenberg returns with first brand ad in four years – and it runs for 12 hours via DDB Aotearoa

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It’s been a long time coming, and it’s long, but Goodman Fielder and DDB Aotearoa are reminding bread-lovers across...

Omnicom responds to reports it may retire the DDB brand amid IPG merger

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Omnicom has addressed industry speculation that its historic DDB brand could be retired as part of the holding...

The Type Directors Club announces Jury Presidents for global TDC72 competition

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The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...

Reel Factory launches new Volume Wall Studio for endless creative possibilities

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Reel Factory, the production house known for harnessing tech to deliver ultimate creative freedom, has officially...

Bestads Best TV/Film of the Week: Save the Children’s ‘La Fiesta’ via FCB Newlink, Mexico

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The film was selected by this week's guest judge Jake Barrow, Chief Creative Officer, VML Czechia.

Thompson Spencer shortlisted for Campaign Agency of the Year Awards and The Pressies

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Chalking up an extraordinary tally of industry nods in less than a month, full-funnel independent agency...

Lindsay Bennett set to depart Clemenger BBDO to lead global communications + content at Ideally

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Ideally, the New Zealand research platform transforming how brands create with their customers, has appointed...

LIONS 2025 Global Rankings Report: Motion Sickness named #1 Agency in the Pacific and #5 Independent Agency Globally; DDB NZ in at #4

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Cannes Lions has released its 2025 Global Rankings and Creativity Reports, with Motion Sickness taking out the top...

Spark NZ turns Auckland purple in new ‘It’s better with Spark’ OOH work via QMS + PHD

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QMS NZ / MediaWorks, Spark and PHD Aotearoa have joined forces to launch an unprecedented, citywide out of home (OOH)...

Volvo targets a new generation of drivers with launch of ‘Getaway Gotaway’ via Bastion Shine + Together

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Built on Volvo’s global ‘For Life’ platform and adapted for a distinctly New Zealand audience, Getaway Gotaway invites K

Motion Sickness picks up 10 finalists at shortlist stage of the 2025 ONE Asia Creative Awards

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Motion Sickness has picked up the second highest amount of finalists from the APAC region including six for...

Bestads Best of the Week Reviewed by Jake Barrow, Chief Creative Officer, VML Czechia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

We Are Social’s report reveals the cultural trends shaping sports fandom across APAC

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We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC...

Special New Zealand promotes Zoe Alden to Head of Business Management role

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Independent creative agency Special has announced the promotion of Zoe Alden to Head of Business Management...

Damon Stapleton: Creativity. Why do people still go to art galleries?

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Recently I was in Melbourne with a spare afternoon. My wife Minky and I decided to go to an art gallery...

Steve Coll departs CCO role at M+C Saatchi Group AUNZ as Melbourne CCO Emma Robbins steps up

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After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCO Emma Robbins

Campaign Brief Creative Circle: What’s hot in October?

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Campaign Brief Creative Circle October with Sarah Chernishov, Shane Bradnick, Kim Pick and Brad Collett.

Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York

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The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.

One Plus One names Liz Holt as partner; Elle Grace joins as Senior Account Director

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Leading independent agency One Plus One Communications has today welcomed Liz Holt as a shareholding partner in the...

MDS students recognised globally and locally with Anthem + Student Axis Award finalist spots

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MDS students Jae Kim and Liza Plyshevsky have been named finalists at the Anthem Awards in New York...

Motion Sickness scores Grand Effie at 2025 New Zealand Effie Awards for NZ Herpes Foundation; Special takes out Most Effective Agency of the Year; Golds to Motion Sickness, Special and jnr.

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The 2025 Effie Awards Aotearoa held last night at Auckland Town Hall in association with TVNZ, celebrated...

WPP launches AI-powered marketing platform WPP Open Pro

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WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...

Rise & Shine appoints Samantha Mills to Junior Account Manager role

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Full-service communications agency Rise & Shine has welcomed a new face to the team with Samantha Mills starting as...

TBWA\New Zealand Strengthens Strategic & Client Service with Four New Hires Following Continued Growth

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TBWA\New Zealand has announced four senior hires across strategy and business management, continuing to build on the...

Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award

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Spikes Asia will also bring back a week celebrating creativity, networking and learning.

The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight

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For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...

ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

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Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...

Saatchi & Saatchi farewells The Strand after more than three decades

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After more than three decades at its iconic home on The Strand in Parnell, Saatchi & Saatchi New Zealand has closed...

Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature

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Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature...

AKQA ANZ CCO Tara McKenty named One Show 2026 Jury President, Sustainable Development Goals

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Tara McKenty, Chief Creative Officer at AKQA ANZ, has been named Jury President for the Sustainable Development Goals...

MESSI PLATINUM takes off globally with cutting-edge AI + VFX campaign via BCM Media and Creative

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Full-service independent agency, BCM Media and Creative (part of BCM Group), has released the latest phase of its...

Pizza Hut Australia appoints jnr. as new creative agency

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In a competitive pitch, trans-Tasman creative agency jnr. has been appointed to lead the brand strategy and creative...

NZ Blood Service appoints Remade as creative partner as North Shore donor centre opens

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Following a competitive pitch, New Zealand Blood Service appointed independent agency Remade as its lead creative...

Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa

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Volkswagen’s highly anticipated ID. Buzz is bringing the spirit and personality of the iconic Kombi into the electric...

Kiwi expat Maria Devereux launches ‘How to Stay Human’ initiative and podcast to help creatives reclaim their humanity in the age of AI

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Kiwi expat Maria Devereux, Executive Creative Director and Head of Innovation at Accenture Song North America, based...

Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards

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Now an enterable category, recognising the individual who significantly shaped the future of design...

Kate O’Ryan-Roeder departs Mindshare Sydney for CEO role at Havas Media ANZ

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Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...

Chemist Warehouse transforms Auckland’s The Cloud into an immersive ‘Oasis’ via DARKHORSE

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Auckland’s The Cloud was completely transformed recently as DARKHORSE brought Chemist Warehouse’s biggest and most...

Tonic Communications promotes Georgia Coleman to managing director

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Following strong, year-on-year growth and continued expansion of its trans-Tasman offering, Tonic Communications has...

Webjet encourages Aussies and Kiwis to ‘Go Somewhere’ in new campaign via The Hallway

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Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion.

Sam Harris departs Reason for Partner and Head of Technology and Performance role at 81 Media

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81 Media has announced the appointment of Sam Harris as Partner and Head of Technology and Performance.

Export takes Kiwis off the beaten track in new campaign via Special PR and dentsu Aotearoa

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Export is taking the scenic route into summer with the launch of its ‘Export Great Walk’.

Liquorland brings the feels and deals back to TV in new ‘What’s the Occasion?’ campaign via HYPER

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After a 16-year hiatus from New Zealand TV screens, Liquorland has returned in style unveiling a new brand TVC...

Away We Go ~ Matike Mai named Pacific affiliate of new global sports marketing agency Local Action Marketing

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Auckland-based agency Away We Go ~ Matike Mai has been appointed the official Pacific affiliate of Local Action...

Bastion Shine Wellington raids VML poaching six stars including managing director Fleur Head

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Toby Sellers: "This marks a significant step in strengthening our presence in the capital and investing in what we belie

The One Club Launches The One Show Indies To Celebrate Independent Agencies

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The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...

NZME launches ‘News You Can Trust’ campaign – celebrating NZ Herald journalists nationwide

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This week NZME launched a new NZ Herald campaign that celebrates our journalists across the country.

AE Live Ignite unites global female artists for Women’s Rugby World Cup 2025 title sequence

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AE Live Ignite New Zealand has delivered a groundbreaking title sequence for the Women’s Rugby World Cup 2025...

Ryman Healthcare appoints Motion Sickness as strategic and creative agency partner

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Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch...

Westpac New Zealand gets ‘Closer’ to businesses in new brand platform via Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ

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Westpac New Zealand has launched ‘Closer’, a new communications platform unveiled today in a campaign by...

Bestads Best of the Week: Olga Basha ‘New Jeans’

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...