Archive

Kubota hard launches new brand platform ‘Love Tough’ in Australia and New Zealand via VML

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Rather than focusing on machinery alone, the platform shifts the spotlight to the people behind it; farmers, contractors

Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN

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The film was selected by this week's guest judge Jen Speirs, Chief Creative Officer at Droga5, Dublin.

BAFTA and Cannes Lions Grand Prix-winning duo Smith & Foulkes sign with SEDONA Productions in Australia and New Zealand

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Australian production company SEDONA has announced the signing of acclaimed directing duo Alan Smith and Adam Foulkes.

Campaign Brief Creative Circle: What’s hot in April?

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This month's features picks by Brett Colliver; Chelsea Sietses, Tom Paine and Kat Menary.

Former Colenso BBDO Managing Partner Lucy Cole joins Goldilocks as General Manager

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Goldilocks has appointed Lucy Cole as General Manager, marking an early senior hire for the recently launched model...

LUMO launches motion-enabled DOOH ‘Subtle’ across Auckland CBD

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LUMO's motion-enabled digital out-of-home (DOOH) format, Subtle, is now live on six screens in Auckland's CBD and...

Omnicom Media NZ appoints Rachel Bayfield as Chief Transformation Officer; Mike Delaney named Group Product Director

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Omnicom Media (OM), the media services division of Omnicom Group Inc., has bolstered its Centre of Excellence (COE)...

Former DDB Creative Director Courtney Dow joins Bastion Aotearoa; Freddie von Trott and Sophie Douglas set to arrive from AKQA Sydney

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Bastion Aotearoa backs momentum with action, moving quickly to strengthen creative bench following KFC win.

Griffin’s captures a day in the life of New Zealand to launch its new ‘Life Needs a Biscuit’ campaign via Motion Sickness, Tuesday Club and PHD

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The new brand platform celebrates the beauty of ordinary New Zealand life through 24 hours in 24 films.

Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Pitchblack Partners appoints Tom Paine as Chief Creative Officer as Nick Dellabarca and Liz Richards return from Droga5 Aotearoa

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Pitchblack Partners has appointed Tom Paine as Chief Creative Officer, consolidating creative leadership under one of...

CB NZ’s The Work: The best ads of the year [so far]

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Campaign Brief selects New Zealand's best work in 2026 that seems destined for award show success this year.

Colenso BBDO and Dentsu Aotearoa teams to represent New Zealand at Cannes Young Lions

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The Comms Council has revealed the winners of the 2026 Young Lions Competition, with two teams set to represent New Zeal

Indie agencies redefine scale as AI reshapes the media landscape, new report finds

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A new report has found that independent media agencies in New Zealand, are fundamentally rethinking how they grow...

Campaign Brief Creative Circle: What’s hot in March?

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This month features picks by Stu Mallarkey, Sarah Shepherd, Jordan Stent and Bobbie McKay.

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Firth transforms concrete products to design moments in new campaign via Quantum Jump

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A new campaign from Quantum Jump for Firth reimagines concrete brick veneers, paving and retaining for Kiwis, shifting

Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23

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There's just one month to go until entries close for the New York Festivals Advertising Awards, with the 2026 show invit

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

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Portfolio & Reel’s advertising agency and production company directories for Australia and New Zealand are updated const

LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30

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London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering

CB Hot Suit Takes: Adam Brami, Director, Art of the Possible

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Mango Communications rebrands to FleishmanHillard Aotearoa

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One of New Zealand's largest and most awarded public relations agencies has today unveiled a new name as part of Omnicom

Motion Sickness takes out Grand AXIS and coveted Agency of the Year title at the 46th AXIS Awards; McCann scores seven Gold, 17 Silver, 28 Bronze

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The Commercial Communications Council (Comms Council) tonight celebrated the pinnacle of creative achievement in Aotearo

One Plus One Adds One, Promotes Two

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One Plus One Communications has today announced the appointment of Kate Yule as Senior Account Executive, and promotion

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month.

TXT ‘HAPPY’ to 414: Skinny turns customers’ calls into ads in new campaign via Colenso BBDO

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Skinny, via Colenso BBDO, is inviting customers to help spread the word about its deals by opting in to have short pre-r

Motion Sickness Partner and Head of Strategy Hilary Ngan Kee selected for Cannes Lions 2026 See It Be It cohort

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Cannes Lions has announced the cohort for the 2026 See It Be It talent programme, designed to accelerate the careers...

Domino’s taps Bureau of Everything to reimagine its ANZ brand strategy and creative platform

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The appointment marks a new chapter for Domino's which is undergoing a brand revitalisation from the inside-out, with Bu

Bestads Best TV of the Week: British Airways’ ‘An Original British Briefing’ via Uncommon, London

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

CB Hot Suit Takes: Emma Dalton, General Manager, Pitchblack Partners

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

PRINZ celebrates top AUT student with Paul Dryden Tertiary Award

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The Public Relations Institute of New Zealand (PRINZ) has announced that the top student in the Public Relations major a

Beyond the Brief: How TBWA NZ reframed health through optimism for Southern Cross

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Centred on real member stories and a deliberate shift away from traditional health narratives, Southern Cross' recently

Five from New Zealand named to New York Festivals Advertising Awards 2026 Shortlist Jury

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New York Festivals Advertising Awards (NYFA) unveiled the 2026 Shortlist Jury, a curated panel comprised of visionary...

RotoruaNZ champions relaxation by laying down the ‘Robe Rules’ in latest campaign via jnr.

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Following the success of the 'Robe Trip' campaign at the 2025 Aotearoa Effie Awards, where it won a Gold and 2 Silvers,

CB Hot Suit Takes: Matt Dickinson, CEO, True

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Find a lump. Win a ute. Testicular Cancer NZ launches ‘Lump Lottery’ via Colenso BBDO

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Testicular Cancer NZ has teamed up with JAC New Zealand and TikTok For Good for a new campaign, created in partnership

Droga5 named Ad Age’s Network of the Year for the first time

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For the first time in its history, Droga5 has been named Network of the Year by Ad Age, marking a major milestone as...

Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

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Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the US.

Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Beyond the Brief: Inside SnackaChangi’s ‘one chip per Kiwi’ campaign – a triumphant trainwreck

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Following the success of SnackaChangi's wildly ambitious 'one chip for every Kiwi' campaign, Pitchblack Partners lifts

Bestads Best TV / Film of the Week: End Violence Against Women Coalition’s ‘Check-In’

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The film was selected by this week's guest judge is Leisa Wall, Chief Creative Officer, McCann New Zealand.

CB Hot Suit Takes: Storm Day, CEO, Droga5 Aotearoa + NZ Lead, Accenture Song

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Havas Red launches CRed – helping brands earn cultural authority in a creator-powered world

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Havas Red has today announced the global launch of CRed, its newly imagined creator and influence practice designed...

NYF’s Lady Liberty to Host Virtual Panel on Women Shaping Middle East Creativity

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In celebration of Women's History Month, New York Festivals Lady Liberty will host a global virtual panel on March 24 ti

Woolworths turns ‘Hot Cross Buns’ symphonic in new Easter campaign via dentsu Aotearoa

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Dentsu has partnered with Woolworths to transform the iconic tune Hot Cross Buns into a full orchestral performance...

New Zealand Loyalty Association Launches with Advisory Board, Landmark Research and Loyalty Leaders Summit

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Partner content: The NZLA has been set up to support the demand for Loyalty Innovation and sharing global best-practice.

Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’

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Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc

Danica Bellchambers set to join dentsu ANZ as new Chief Data & Technology Officer

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Today, dentsu ANZ announces the appointment of Danica Bellchambers as Chief Data & Technology Officer.

CB Hot Suit Takes: Luke Farmer, Managing Director – Creative, Bastion Aotearoa

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Les Mills and Adidas capture movement in motion in latest campaign via The Bakery Collective

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The Bakery Collective and Les Mills recently collaborated to launch the latest SS26 adidas Training range...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing in

Te Arikinui Pullman Auckland Airport appoints hotel brand and marketing studio Moda

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Award-winning hotel brand and marketing studio Moda has been appointed to lead the marketing strategy and campaign

Motion Sickness named Independent Agency of the Year at Spikes Asia and awarded Grand Prix for Good

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Motion Sickness has been named Independent Agency of the Year at the 2026 Spikes Asia Awards, following a standout night

Huggies shows off its baby blowout protection in bold ‘Expensive Sh*t’ stunt via McCann NZ + NY

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Following yesterday's teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann New Yor

Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

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If you’re in Pattaya for AdFest this week, you’re invited to join us and reconnect with old friends and make a few

Auckland creative strategist Nick McFarlane launches new consultancy Semiotic; unveils The Culture Atlas of Aotearoa New Zealand

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New consultancy Semiotic launches with The Culture Atlas of Aotearoa New Zealand.

McCann New Zealand named winner of NZME’s 2025 Imprint Awards for PAK’nSAVE ‘Wrap’n’Save’

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New Zealand Media and Entertainment (NZME) has announced McCann New Zealand (formerly FCB) as the winner of the 2025...

Colenso BBDO named Aotearoa Agency of the Year at Spikes Asia 2026 with two Grands Prix; Motion Sickness crowned Independent Agency of the Year

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Colenso BBDO Auckland has been named Aotearoa New Zealand Agency of the Year at the 2026 Spikes Asia Awards, alongside

Former Global Chairman of DDB Worldwide Marty O’Halloran joins Thrive PR and Communications AU/NZ in strategic advisory role

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Marty O'Halloran, former Global Chairman of DDB Worldwide, has joined Thrive PR and Communications AU/NZ in a strategic

Indie agency FEDERATION expands into Wellington, appoints Aaron White as Managing Partner

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FEDERATION, top 3 ranked independent creative agency, has today announced the launch of its Wellington office and the...

Mischief USA’s Will Dempster to lead NYF Advertising Awards Film Craft Executive Jury

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New York Festivals Advertising Awards (NYF) unveils the 2026 Advertising Awards Film Craft Executive Jury.

2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWA\NZ

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2degrees is back with a new campaign under its long-standing 'Fighting for Fair' platform via TBWA New Zealand...

Figma celebrates ANZ’s most creative tradition with launch of the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

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In a campaign designed to celebrate one of ANZ's most beloved pastimes, product design and development platform Figma ha

Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

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Blowouts are every parent's worst-case scenario. They don't just ruin outfits - they ruin car seats, couches, strollers,

Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

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Powerco, New Zealand's largest dual energy distributor, has launched its first large-scale brand campaign with agency

Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

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The film was selected winner by this week's guest judge Adam Bodfish, Executive Creative Director, McCann Birmingham.

WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO

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Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership...

Photographer Camilla Rutherford unveils “Once Were Farmers”: a visceral exhibition confronting global waste culture and unseen human stories

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Award-winning photographer Camilla Rutherford is set to present Once Were Farmers, a bold photographic series opening...

JW Marriott Auckland appoints SHOWPONI

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JW Marriott Auckland has appointed SHOWPONI to lead strategic public relations and integrated brand activity across...

New York Festivals’ Lady Liberty Initiative Appoints Inaugural Advisory Board

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The New York Festivals (NYF) Lady Liberty Leadership Program, an initiative designed to empower women in creativity...

Special promotes Jolene D’Souza to joint Head of Strategy, New Zealand

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Special has further strengthened its stellar national strategy leadership team by promoting Jolene D'Souza to

Cannes Lions to honour Susan Credle with its lifetime achievement award, the Lion of St Mark

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The Cannes Lions International Festival of Creativity has announced that it will honour Interpublic Global Creative Advi…

Growing Up in New Zealand enters a new digital era with the launch of HOME via Daylight

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Growing Up in New Zealand (GUiNZ), one of Aotearoa's most significant longitudinal studies, has entered a new phase...

Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

CB Hot Suit Takes: Elizabeth Beatty, CEO, Waitapu Group

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Trade Me Marketplace gives Kiwis something to sing about in new ‘Goodbye, Things’ campaign via Special NZ, DARKHORSE, MBM and TRA

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An agency village consisting of Special, DARKHORSE, MBM and TRA have collaborated to produce Goodbye, Things...

Zaid Al-Qassab to step down as Global CEO of M&C Saatchi Group

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Zaid Al-Qassab will step down as CEO of M&C Saatchi on March 31 after less than two years in the role.

Wedderspoon Mānuka Honey harnesses the power of NZ sunshine in brand refresh via True

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True makes a sunny splash in the U.S. market with a full brand refresh for Wedderspoon Mānuka Honey, including brand pla

Motion Sickness named Creative Agency of the Year at the inaugural Worthies Awards

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Motion Sickness has been named Creative Agency of the Year at the first ever Worthies, the awards programme...

EXIT adds the mesmerising human humour of director Kasper Häggström

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Kasper Häggström's offbeat humour has a distinctive visual style that has already made him a prominent voice in...

McCann NZ leads agency pack at finalist stage of 2026 AXIS Awards with 86 finalists; Motion Sickness nabs 44 finalists; Special scores 36

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Leading the agency pack is McCann Aotearoa with 86 finalists (comprised of 55 finalists from FCB Aotearoa, 30 finalists

Bestads Best TV / Film of the Week: Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy

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The film was selected winner by this week's guest judge Juliana Cobb, Head of Creative at 72andSunny, New York.

Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Sling & Stone New Zealand leadership shift sees Dearra Naidoo step up as Director

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Dearra Naidoo has been promoted to Director NZ, where she will lead the team into its next chapter.

Latitude kickstarts next growth phase with redesigned brand via Lippincott

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The refreshed brand simplifies and strengthens Latitude's visual and verbal system.

CB Hot Suit Takes: John Marshall, Managing Director & Founder, jnr.

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Pandora launches Y2K-inspired charm campaign with Kiwi pop icon BENEE via BRING and Augusto

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Directed by Augusto's Leon Kirkbeck, the hero film places BENEE at the centre of a vibrant, Y2K-inspired visual world.

Nissan puts shift workers in the spotlight in new ‘Built for the Grit Shift’ campaign for the all-new Nissan Navara via TBWA\Melbourne

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The campaign’s hero film follows a simple, powerful narrative, opening with a medic finishing a demanding night shift.

Sandhurst invites Aussies to ‘Taste the Summer’ in cheeky new campaign via Bad Magic

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Sandhurst Fine Foods has launched its latest campaign, 'Taste the Summer', via Bad Magic.