Archive

Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios

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Waitrose has launched its 2025 festive campaign, The Perfect Gift, a first-of-its-kind four-minute romantic comedy...

Tesco celebrates the perfectly imperfect in 2025 Christmas campaign via BBH London

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Tesco has launched its 2025 Christmas campaign, That’s What Makes It Christmas, via BBH London — a series of standalone

PETA exposes carnage behind the Chrissy cheer in ‘Happy Christmassacre’ work via Grey London

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Grey London has partnered with PETA on a provocative new Christmas campaign titled 'Happy Christmassacre', designed...

Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water

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Every summer, Kiwis hit the water - confident, capable, and sometimes a little too relaxed about safety...

GoodSense named sole marcomms finalist in Sustainable Business Awards’ 2025 Next List

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GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the...

Lisa Fedyszyn, Chief Creative Officer, Special named Spikes Asia 2026 Jury President – Brand Experience & Activation, Creative Commerce

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Spikes Asia has revealed the Jury Presidents who will oversee the 2026 Awards. Meeting in Singapore next March, these...

Call for FREE Entries to Campaign Brief NZ Agency of the Year + HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

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#More Creative News #No paywalls #No annual membership fees

Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness

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Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its...

Cannes Lions introduces the Creative Brand Lion

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The Cannes Lions International Festival of Creativity, taking place 22-26 June 2026, has announced updates to the...

Ogilvy and MILO name AUT’s ‘Nunchucks’ as 2025 Advertising Capstone Challenge winners

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Industry partners Ogilvy and the team behind MILO have today announced the winners of the 2025 Advertising Capstone...

IKEA teams up with Lab54 for secret Kiwi house-warming parties before Auckland store launch

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IKEA is officially joining the neighbourhood, and before its opening on 4 December, the Swedish home-furnishing brand...

Mango / DDB Group takes out coveted Grand Prix at 2025 Pressie Awards for Samsung ‘Worst Children’s Library’; Special PR scoops six Gold

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Mango Communications / DDB Group have taken out the coveted Grand Prix at this year's Pressie Awards for Samsung...

Envato releases ‘Beyond  Adoption: The State of AI in Creative Work 2026’ – a global study of how creatives are navigating the AI transformation

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Based on a survey of 1,780 global creatives and interviews with AI creative leaders, the report explores shifting...

Former Special Head of Business Management Callum Walker joins Cummins & Partners as GM

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Callum Walker, former Head of Business at Special New Zealand, has joined Australian independent agency...

TBWA NZ brings Noel Leeming’s NOELedge Services to life and launches two new Chrissy spots

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Noel Leeming has launched its first campaign focused entirely on Tech Solutions services, showcasing the new NOELedge...

Bestads Best TV/Film of the Week: John Lewis’ ‘Where Love Lives’ via Saatchi & Saatchi, UK

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The film was chosen by this week's guest judge Robin Fitzgerald, CCO, BBDO Atlanta.

A world first GPT for creatives? New disruptor tool has been soft launched in NZ today

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It has been confirmed that a select group of New Zealand creatives are trialling a new language model developed...

RUN Aotearoa featured as Creatives for Climate launches Creative Integrity Playbook at COP30

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The power of the creative industry to accelerate climate action is recognised as a climate solution at COP30 today.

tonies appoints Connected Media to drive planning and buying across Australia and NZ

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Award winning independent agency Connected Media Group has been appointed by the world’s largest interactive audio...

Campaign Brief Creative Circle: What’s hot in November?

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Creative Circle November 2025 with Freddie Coltart, Melina Fiolitakis, Mike Felix and Rhiana Merota.

Bestads Best of the Week Reviewed by Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TBWA New Zealand introduces Kiwis to ‘Wolfie’ – A howling rebrand for The Warehouse Mobile

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The full rebrand includes a new tone of voice and visual identity.

ChildFund NZ and FEDERATION launch campaign to confront Kiwis with shocking truth: Pacific children are dying from contaminated water

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ChildFund New Zealand has launched two new confronting campaigns with FEDERATION titled ‘Deadly Weapon’ and ‘Her...

Mindshare, IKEA + TVNZ launch the ‘Swede As Road Trip’ with Seven Sharp to celebrate NZ launch

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New Zealand is about to say “Kia Ora” and "Hej!" to a new era of home furnishing as IKEA makes its highly anticipated...

Appliance Outlet channels the underdog spirit in playful new campaign via Art of the Possible ANZ

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Appliance Outlet’s witty billboards appear near competitors, leveraging context to land the joke + amplify brand recall.

NZ Police ask ‘Do you fit the description we’re looking for?’ in recruitment drive via EightyOne

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Launching with video, the campaign follows current serving officers as they travel around Aotearoa, recruiting from the

The MICHELIN Guide taps Special PR as it expands into Aotearoa New Zealand for the first time

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Michelin is pleased to announce the arrival of The MICHELIN Guide in Aotearoa New Zealand, marking its first ever...

RUN Aotearoa wins Pacific tourism campaign to phase out single-use plastics

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RUN Aotearoa has won the pitch to lead a major Pacific-wide campaign tackling single-use plastics in tourism.

“Want fries with that, or that, or that?”: Burger King turns DoorDash into a nationwide fry sampling engine in new campaign via Pitchblack

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With more Kiwis choosing drive-thru and delivery, Burger King faced a simple truth: skinny fries don’t travel...

Macca’s NZ takes its biggest burger on the road in new campaign via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have gone big, turning the reveal of Macca’s biggest-ever burger into a...

HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026

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HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”.

ANZ captures the pride of Auckland in latest ‘Auckland Forever’ campaign via TBWA NZ

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ANZ Bank New Zealand has launched its latest campaign with TBWA\New Zealand, celebrating the diverse communities of...

Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby

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"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.

Bestads Best TV / Film of the Week: ‘Catch Me If You Cannes’ via Zulu Alpha Kilo, Toronto

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative...

Musashi Middle East appoints Thompson Spencer following a competitive pitch

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Full-funnel agency Thompson Spencer has been appointed by sports performance and nutrition brand Musashi to lead its...

Sodali & Co. and The Woodshed “Champion Prosperity” across the South Pacific for BSP

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Sodali & Co. has partnered with production company The Woodshed to bring BSP’s new “Championing Prosperity for the...

Wave enters new chapter as Aimee Fitzjohn and Craig Parker become shareholders

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Independent creative and brand agency Wave has announced a new chapter of shared ownership...

The Kindness Collective unveils new campaign to mark return of ‘The Joy Store’ via Pead and PHD

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Pead and PHD are continuing to support The Kindness Collective to help bring Christmas magic to thousands of families...

Healtheries launches world-first human vs sloth sleep-off in new campaign via TBWA New Zealand

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It kicked off with a callout; challenging Kiwis to flaunt their snooze skills for a chance to win a tropical trip...

John Lewis unveils 2025 Christmas campaign ‘Where Love Lives’ via Saatchi & Saatchi UK

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The 2025 Christmas advert from John Lewis has arrived, inviting the UK to say what they truly feel through the...

Bestads Best of the Week Reviewed by Roisin Keown, Founder + ECD, The Brill Building, Ireland

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Westfield celebrates all of the ‘Creatures of Christmas’ in 2025 festive campaign via AKQA

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Westfield and creative agency AKQA, has today unwrapped its 2025 Christmas campaign ‘Creatures of Christmas’.

Hype Republic and Parkway Drive make history with world-first Sydney Opera House stunt

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Lead singer Winston McCall rappels from helicopter onto the iconic sails for upcoming concert feature film 'HOME'.

Brands champion next generation of creatives: D&AD reveals briefs for 2026 New Blood Awards

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D&AD, the global non-profit championing excellence in design and commercial creativity, has today announced the...

Bastion Shine expands communications and experience team following strong client growth

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Bastion Shine continues to strengthen its PR, corporate, and social offering, making four strategic hires across its...

Heart of the City launches ‘Straight to the Heart’ – a free taxi service with only one destination in latest campaign via Motion Sickness

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A fleet of vintage taxis has been turning heads across Auckland this week, offering free one-way rides into the...

Motion Sickness named ANZ Regional Independent Agency of the Year at LIA 2025; Bigpop Studios takes out Music & Sound Company of the Year win

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Motion Sickness Auckland has been crowned 2025 Australia & New Zealand Regional Independent Agency of the Year at the...

ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

NZ Blood shows how plasma gives new life in creative campaign via Remade

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New Zealand Blood Service has recently launched an eight week nationwide multi-channel campaign, developed in...

Māori Kiwifruit Growers ‘Legends’ campaign via RUN launches in Dubai by Māori Queen

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Independent agency RUN Aotearoa has unveiled a new campaign for Māori Kiwifruit Growers (MKG), marking the...

D3 Launches new ‘By Example’ campaign to prove its credentials – without the awards

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Independent data-driven media agency D3 has launched a bold new campaign - not for a client, but for itself...

Steinlager celebrates NZ’s finest at the Auckland Marathon in new campaign via PHD Aotearoa, Corner Store, The Tuesday Club and LAB 5

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Steinlager’s campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs yesterday had just...

Stone & Wood launches summer campaign with some quirky collabs via Monster Children

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Stone & Wood, makers of good beer, is kicking off Summer 2025 with Afternoon Delight, its biggest campaign yet created b

Asahi NZ Launches ‘X by Long White’ with an Unexpected Twist in latest campaign via Droga5

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The campaign centres around Gary’s Sugar Liquidation Sale, an absurdly fun and nostalgic idea born from the premise that

Maritime NZ launches ‘Buoy-boy’ to promote safer boating in new campaign via FEDERATION

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This Safer Boating Week, Maritime NZ with FEDERATION, is alerting boaties to the unseen dangers that lie close to shore,

Heckler launches in Shanghai: The band is back together to redefine creative production in Asia

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Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...

Red balloons descend on Aotearoa in new activation via OMD Create to mark launch of HBO Original series ‘IT: Welcome to Derry’ on NEON

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On the eve of Halloween, parts of New Zealand took on an eerie atmosphere when NEON brought the fictional town of...

“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows

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In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is...

Special ranked #5 Independent Creative Network in Cannes Lions 2025 Global Creativity Report

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Independent creative agency Special, Campaign Brief's current New Zealand Agency of the Year, has been recognised as...

Molenberg returns with first brand ad in four years – and it runs for 12 hours via DDB Aotearoa

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It’s been a long time coming, and it’s long, but Goodman Fielder and DDB Aotearoa are reminding bread-lovers across...

Omnicom responds to reports it may retire the DDB brand amid IPG merger

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Omnicom has addressed industry speculation that its historic DDB brand could be retired as part of the holding...

The Type Directors Club announces Jury Presidents for global TDC72 competition

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The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...

Reel Factory launches new Volume Wall Studio for endless creative possibilities

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Reel Factory, the production house known for harnessing tech to deliver ultimate creative freedom, has officially...

Bestads Best TV/Film of the Week: Save the Children’s ‘La Fiesta’ via FCB Newlink, Mexico

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The film was selected by this week's guest judge Jake Barrow, Chief Creative Officer, VML Czechia.

Thompson Spencer shortlisted for Campaign Agency of the Year Awards and The Pressies

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Chalking up an extraordinary tally of industry nods in less than a month, full-funnel independent agency...

Lindsay Bennett set to depart Clemenger BBDO to lead global communications + content at Ideally

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Ideally, the New Zealand research platform transforming how brands create with their customers, has appointed...

LIONS 2025 Global Rankings Report: Motion Sickness named #1 Agency in the Pacific and #5 Independent Agency Globally; DDB NZ in at #4

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Cannes Lions has released its 2025 Global Rankings and Creativity Reports, with Motion Sickness taking out the top...

Spark NZ turns Auckland purple in new ‘It’s better with Spark’ OOH work via QMS + PHD

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QMS NZ / MediaWorks, Spark and PHD Aotearoa have joined forces to launch an unprecedented, citywide out of home (OOH)...

Volvo targets a new generation of drivers with launch of ‘Getaway Gotaway’ via Bastion Shine + Together

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Built on Volvo’s global ‘For Life’ platform and adapted for a distinctly New Zealand audience, Getaway Gotaway invites K

Motion Sickness picks up 10 finalists at shortlist stage of the 2025 ONE Asia Creative Awards

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Motion Sickness has picked up the second highest amount of finalists from the APAC region including six for...

Bestads Best of the Week Reviewed by Jake Barrow, Chief Creative Officer, VML Czechia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

We Are Social’s report reveals the cultural trends shaping sports fandom across APAC

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We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC...

Special New Zealand promotes Zoe Alden to Head of Business Management role

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Independent creative agency Special has announced the promotion of Zoe Alden to Head of Business Management...

Damon Stapleton: Creativity. Why do people still go to art galleries?

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Recently I was in Melbourne with a spare afternoon. My wife Minky and I decided to go to an art gallery...

Steve Coll departs CCO role at M+C Saatchi Group AUNZ as Melbourne CCO Emma Robbins steps up

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After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCO Emma Robbins

Campaign Brief Creative Circle: What’s hot in October?

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Campaign Brief Creative Circle October with Sarah Chernishov, Shane Bradnick, Kim Pick and Brad Collett.

Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York

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The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.

One Plus One names Liz Holt as partner; Elle Grace joins as Senior Account Director

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Leading independent agency One Plus One Communications has today welcomed Liz Holt as a shareholding partner in the...

MDS students recognised globally and locally with Anthem + Student Axis Award finalist spots

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MDS students Jae Kim and Liza Plyshevsky have been named finalists at the Anthem Awards in New York...

Motion Sickness scores Grand Effie at 2025 New Zealand Effie Awards for NZ Herpes Foundation; Special takes out Most Effective Agency of the Year; Golds to Motion Sickness, Special and jnr.

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The 2025 Effie Awards Aotearoa held last night at Auckland Town Hall in association with TVNZ, celebrated...

WPP launches AI-powered marketing platform WPP Open Pro

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WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...

Rise & Shine appoints Samantha Mills to Junior Account Manager role

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Full-service communications agency Rise & Shine has welcomed a new face to the team with Samantha Mills starting as...

TBWA\New Zealand Strengthens Strategic & Client Service with Four New Hires Following Continued Growth

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TBWA\New Zealand has announced four senior hires across strategy and business management, continuing to build on the...

Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award

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Spikes Asia will also bring back a week celebrating creativity, networking and learning.

The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight

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For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...

ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

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Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...

Saatchi & Saatchi farewells The Strand after more than three decades

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After more than three decades at its iconic home on The Strand in Parnell, Saatchi & Saatchi New Zealand has closed...

Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...