Archive

Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

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Outward Bound's new 'Become a Weapon' platform grew from a simple truth: it's hard to invest in your future when the fut

Campaign Brief Creative Circle: What’s hot in March?

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This month features picks by Stu Mallarkey, Sarah Shepherd, Jordan Stent and Bobbie McKay.

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Kiwi expat Natassja Cox joins Cummins and Partners as Strategist

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Australian independent agency Cummins and Partners has bolstered its team with three new appointments including Kiwi...

Download your FREE hi-res PDF of the Campaign Brief Hot Agencies Chart for New Zealand

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The annual CB Agency Hot Agencies Chart is a must for all agency CEOs and CCOs plus marketers on the look-out for a new

Tara McKenty, Chief Creative Officer of AKQA ANZ named to MAD STARS 2026 Executive Jury

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MAD STARS has announced the first three members of its Executive Jury for 2026, reinforcing its position as a leading...

Publicis Groupe ANZ CCO Dave Bowman named to NYF Advertising Awards Global Executive Jury

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New York Festivals Advertising Awards has announced its 2026 Executive Jury, an elite panel of globally respected...

Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

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The culmination of an integrated media approach to launch Woolworths Bricks Home.

Global TDC72 jury members talk type trends and judging as final deadline approaches

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As the Type Directors Club's prestigious TDC72 competition approaches its final submission deadline of February 27...

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month.

Backslash 2026 Edges Report reveals culture is searching for proof of human

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This year's six new cultural shifts show why human presence is becoming the new value signal

Sayso maintains B Corp Certification

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Boutique PR, communications and talent management agency Sayso has maintained its B Corp Certification, increasing

Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

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The work is the first in a new partnership between Heartland Bank and True, and includes online, radio, OOH, press, a co

The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

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The latest iteration invites viewers into the home of the eclectic group to show Kiwis the savings they can make thanks.

Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

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The campaign, which will run across Australia, New Zealand, the Middle East, South-East Asia and China, is a global re-i

LUMO secures approval for subtle motion on its roadside digital billboards

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LUMO has announced it will be introducing a fresh and unique digital out-of-home format; Subtle by LUMO designed...

NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

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The Primary Teacher's Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach to...

The Comms Council announces 2026 Speaker Lineup for AXIS Speaks on Thursday, March 26

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The Comms Council has announced the return of AXIS Speaks for 2026, bringing together five world-class creative...

ADFEST Finalises 2026 Magnificent Seven Jury Presidents

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ADFEST has finalised its jury presidents, the seven creative stars who will come together in Pattaya, Thailand to...

McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

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When you see the word cheeseburger, or fries, or sundae, there's one brand you think of before all others.

Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

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Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics NZ...

Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

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The film was selected by this week's guest judge Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.

Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

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After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration...

Prospa taps Bench Media as full-service media partner across Australia and New Zealand

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Leading non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner...

Sam Casey joins Thompson Spencer as Head of Performance

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Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency's...

Campaign Brief Asia 2025 Creative Rankings: The Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia

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Drawn from ourr anking of 2,886 creatives credited on award-winning work, the Top 100 highlights this year’s standouts..

KFC New Zealand appoints Bastion Aotearoa as creative agency partner

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Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand's creative advertising agency following a competitiv

Campaign Brief Creative Circle: What’s hot in February?

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This month's Creative Circle features Liz Richards; Raymond Otene McKay, Julie Spedding and Gary Steele.

Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

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ach week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Tourism Bay of Plenty and Tauranga City Council tap Guardians for landmark place brand project

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After a thorough and highly competitive selection process, Guardians has been appointed by the Western Bay of Plenty...

McCann Group NZ appoints Zac Stephenson as Managing Director, Media; Terri Collier promoted to newly-created Chief Client Officer role

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The appointments reunite Stephenson and Collier who have a proven track record of collaboration...

Truth and Soul podcast flips the script as Rich Maddocks interviews Paul Catmur in new episode

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The Truth and Soul podcast has featured many fascinating guests from the world of advertising and beyond, typically...

Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

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The campaign humorously brings to life the sweet and spicy sides of the product... and those that love it.

Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, 'Make Your Problems Our...

Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com [part of Campaign Brief]

Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

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Dentsu's partnership with major pride festival 'Big Gay Out' this week delivered a powerful celebration of community...

Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

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The film was selected by this week's guest judge Sandra Bold, Chief Creative Officer at VML Netherlands.

Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

DDB crowned Campaign Brief 2025 NZ Agency of the Year ~ cultural relevance, people-first leadership, creative + craft excellence at scale

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CB recognises DDB for its consistency of craft, cultural relevance, people-first leadership and sustained creative excel

2026 CB HOT LIST: NEW ZEALAND’S TOP AGENCIES

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CB presents the top 14 New Zealand agencies ~ out of 50+ nationwide ~ that impressed with Seen+Noted work in 2025...

NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

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New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa...

Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

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Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’.

Sven Huberts joins LePub as Global President to lead next phase of growth

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LePub has today announced Sven Huberts' appointment as Global President.

Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

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Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership

Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

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Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that...

HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

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Following the kick-off of The Blues' 2026 season this past weekend, HelloFresh is celebrating its ongoing partnership...

Curious Nation scores Goodman Fielder in hat-trick of new wins across ANZ and Japan

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Brand activation agency Curious Nation has kicked off the year with a strong run of three new business wins...

Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

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To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu...

2026 CB NZ HOT LIST #2: SPECIAL

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Notable work: Greyhounds As Pets 'Simpsons', 'Greyhounds catwalk'; Tourism New Zealand 'A Minecraft Movie'; NZ Governmen

2026 CB NZ HOT LIST #3: COLENSO

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Notable work: Skinny Mobile 'Skinny for life' (AI clone); Spark 'It's better with Spark'; Delivereasy 'F***ing Bananas'

Anthem appoints Conor Roberts and Alicia Lemmer

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Senior corporate communications specialist Conor Roberts and up-and-coming communications professional Alicia Lemmer...

2026 CB NZ HOT LIST #4: THINKERBELL

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Notable work: Blunt Umbrellas ‘Engineering Joy’; Muzza’s Pies ‘Cat Flavoured Pies’; Jetstar ‘Reverse Psychology Sale’;

2026 CB NZ HOT LIST #5: DROGA5

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Notable work: Hard Rated 'Come back to NZ Grayson' and 'One less reason to move to Australia'; Asahi Long White 'Sugar

OMD NZ names Blair Alexander as new CEO

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Omnicom Media (OM) agency OMD has appointed Blair Alexander as CEO of New Zealand, effective 2 March, to lead...

Publicis Groupe ANZ launches Le Truc down under led by chief creative officer Dave Bowman

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Publicis Groupe Australia and New Zealand has rolled out its creative collective Le Truc locally, extending the model...

Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

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Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch 'Laneway Loot' - an immersive campaign cr

NZ creative agency Multiplied opens in Australia – headed up by Alex Edwards as Partner / MD

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Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an of

Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

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The campaign stars iconic Australian model and writer Jessica Leahy, whose advocacy for body confidence, empowerment...

Ford launches ‘Ready Set Ford’ global campaign in NZ ahead of the Australian Grand Prix

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Ford Australia has announced its global brand campaign 'Ready Set Ford' will inspire minds and rev hearts Down Under...

NYF Advertising Awards names eight leaders as 2026 Specialty Jury Chairs

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NYF and the 4A's expand in-person judging program with specialty executive juries.

The Type Directors Club launches 2026 call for applications for three global scholarships

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The Type Directors Club, the world's leading typography organisation, has opened the call for applications for its three

Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

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Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and...

Dentsu confirms Vanessa Nicol as Chief Operating Officer for dentsu ANZ

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Dentsu has today confirmed the permanent appointment of Vanessa Nicol as Chief Operating Officer for dentsu ANZ.

Daine Kingma and Jemma Titheridge to join VML Wellington’s leadership team alongside newly promoted Head of Media Kate Thomson

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VML has announced a new leadership team for its Wellington agency, with Daine Kingma joining as...

NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

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The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia...

The One Club promotes Adam Izen to newly-created Chief Awards Officer role

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The One Club for Creativity announced the promotion of Adam Izen to the newly-created position of Chief Awards Officer.

Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

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The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.

Match Artists signs Sophie Miya-Smith

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Match Artists has announced the signing of Sophie Miya-Smith, introducing the New Zealand photographer as the newest...

New Board appointments set LUMO up for growth

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LUMO Digital Outdoor has announced the appointment of Dan Wright from The Loom and Georgia Mahaffie from One NZ...

Rinnai appoints YoungShand as media partner

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Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS.

Pead launches new service to help brands influence AI answers

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GEO / AEO is an emerging field focused on impacting what shows up in generative AI.

Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

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TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a...

Bastion Shine becomes Bastion Aotearoa to advance the agency business

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Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa.

Havas Group ANZ promotes Olly Taylor to expanded Chief Strategy Officer role

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Havas ANZ is strengthening the strategic foundations of its Village model, expanding the remit of Olly Taylor, and...

The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

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The cheeky campaign, directed by 3&7's Steve Ayson, reminds viewers that Uber Eats can deliver more than their...

True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

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From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of...

Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

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Game lets players draft real cows, score points from farm and milking shed data, and compete for a $20,000 top prize...

WPP to fold Ogilvy, VML and AKQA into single creative banner

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WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...

The Marketing Club and Art of the Possible partner to create new opportunities for marketers and brands across ANZ

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The partnership is designed to address a growing disconnect in the market: while many experienced marketers are...

Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

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As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience...

Kiwi expat Liam Crerar joins Publicis London as Senior Creative

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Publicis London has appointed Kiwi expat Liam Crerar as Senior Creative.

Harry Preston joins Shuttlerock as Managing Director, ANZ

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Preston brings more than two decades of experience working at the intersection of creativity, production and agency...

Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category

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Part of the ADC 105th Annual Awards, free to enter; winners receive ADC Cubes and cash prizes totaling $30,000.

NYF Advertising Awards and Paul Marobella launch 2026 season of ‘State of the Biz’ podcast

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New York Festivals Advertising Awards and Global Head of WPP Studio X Paul Marobella have launched the 2026 season of...

Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

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On Time deadline: Thursday 23 April 2026. Late deadline: Thursday 30 April 2026.

Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

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This film was selected by this week's guest judge Noel Bunting, Chief Creative Officer at Publicis London.

Mitre 10 Club and Quantum Jump named global loyalty finalists

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Mitre 10 Club's 'Discount Days' initiative, developed with loyalty marketing experts Quantum Jump, has this week been...

Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

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Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director.

misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

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Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and GM.