Archive

Campaign Brief Creative Circle: What’s hot in February?

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This month's Creative Circle features Liz Richards; Raymond Otene McKay, Julie Spedding and Gary Steele.

Saatchi & Saatchi New Zealand promotes Annabel Rees to General Manager – Clients

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Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager – Clients, recognising her leadership and...

Pead strengthens consumer leadership with promotion of Jack Spence to Account Director

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Leading creative communications and reputation management agency Pead has announced the promotion of Jack Spence to...

Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

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This film was selected by this week's guest judge Angelo Maia, Executive Creative Director, the community, New York.

Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

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Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the...

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Payper launches New Zealand’s first AI press release builder

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Results-based PR agency Payper has today launched New Zealand’s first dedicated AI press release builder.

Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

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Highlights the power and pitfalls of generative AI, reinforcing the need for tools built to elevate creative thinking.

VML’s The Future 100: 2026 report reveals how brands must sell to a ‘dysoptimistic’ generation

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VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture...

GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

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GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform 'More Can Do'.

ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

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ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick...

ADFEST 2026 Human+ reveals sessions on soaring above challenges

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Joohee Lee’s realm is Samsung's global campaigns. She has redefined brand advertising by blending new technologies...

System1 and Effie launch ‘The Creative Dividend’

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Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative...

Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

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Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZTA...

The One Club for Creativity sets May 11–15 dates for Creative Week 2026 in New York

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The One Club for Creativity has today announced May 11th - 15th as the dates for Creative Week 2026 in New York.

Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

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On Time deadline: Thursday 23 April 2026. Late deadline: Thursday 30 April 2026.

Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

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Tourism Fiji is inviting the world to ‘Be Fiji’ in next chapter of 'Where Happiness Comes Naturally' via Havas Village.

Gerety Awards announces Auckland as 2026 Executive Jury Location; Appoints Leisa Wall + Isobel Kerr-Newell as joint Jury Presidents

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The Gerety Awards has announced Auckland as a 2026 Executive Jury location with Leisa Wall and Isobel Kerr-Newell...

Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

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Entries into the Spikes Asia Awards are also open until Thursday 29 January 2026.

HYPER acquires The Generalist Promo to launch new experiential arm

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Independent retail media and marketing agency HYPER has announced the acquisition of experiential and field marketing...

Cannes Lions 2026 now open for entries

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The 73rd edition of the Cannes Lions International Festival of Creativity has officially launched, taking place 22–26...

Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

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Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation...

WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI

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This strategic decision brings together all creative producers into a single global platform – bringing unprecedented in

Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

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The film was selected by this week's guest judge Alice Chou, Chief Creative Officer of Dentsu Creative, Taiwan.

The 2026 PRINZ Awards are open for entry – deadline Friday, 27th February at 5pm

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The Public Relations Institute of New Zealand (PRINZ) has announced the 2026 PRINZ Awards are now open for entry.

The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT

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Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music...

INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role

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INVNT, the global innovation-led brand storytelling agency, has announced the appointment of Sarah Bailey as ECD.

Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field

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Independent agencies are producing some of the most original work in the world, yet they continue to face structural

Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

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Polaris’ ambition is to further strengthen its brand presence and deepen its connection with rural, regional and recreat

Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company

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A rare self-initiated campaign created to articulate how Odd Assembly thinks and operates as it expands globally.

Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

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Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership...

Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

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With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure'...

WPP announces new Auckland creative campus at 1 Nelson Street

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WPP has today announced that its Auckland creative campus - home to AKQA, VML, Designworks, Ogilvy and The Brand...

Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

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Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity...

Journey appoints Dov Tombs as Managing Director – APAC

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Journey, a global digital transformation agency, has announced the appointment of Dov Tombs as Managing Director - APAC.

Motion Sickness ECD Sam Stuchbury Named To Inaugural One Show Indies Jury

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Sam Stuchbury, ECD at Motion Sickness in Auckland, has been selected to serve on the jury for inaugural One Show...

AWARD School opens 2026 applications with Virtual Info Night: Tues 3 Feb, 7-8pm AEDT via Zoom

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AWARD School will host its Virtual Info Night on Tuesday 3 February, offering prospective students an overview of the...

Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

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Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing...

YS appoints Sophie Radford to the role of client services director

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Independent challenger agency YS has appointed Sophie Radford to the role of client services director, charged with...

Snack Drawer lands Priceline Pharmacy, atomica and Chartered Accountants ANZ as new clients

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Culture-first agency Snack Drawer has secured a string of major new client appointments including Wesfarmers Health...

Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

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The countdown is on for the The One Club for Creativity's entry deadline for The One Show 2026. The entry deadline is...

Campaign Brief Creative Circle: What’s hot in January?

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This month features Corey Chalmers, Jane Langley, Mark Forgan, and Clara McLaurin.

What were the most viewed stories on CB of 2025? Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Since January, the site has surpassed 694,000 views, averaging more than 63,000 per month, cementing its status

Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

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The film was selected by this week's guest judge Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO.

ADC and Dreamina AI Partner On Free AI Visual Design Category for ADC 105th Annual Awards

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Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000.

Food Snob invites Kiwis to ‘Come for the sun, stay for the cheese’ in new work via Tuckshop Studio

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Food Snob and Tuckshop Studio have released the next chapter of their creative platform ‘Snob What Matters’, inviting...

Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

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Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand...

HYPER supercharges creative firepower snaring Creative Director Paul Bayley from Superbold

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Bayley joins from agency Superbold, following a successful tenure and a long-standing career at Energi Advertising. With

NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

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The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware...

Jane Ormsby: Digital Media Trends for 2026

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As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she...

Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

The One Show introduces new ‘Best Use of TikTok’ award – free to enter

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The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new...

Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

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TBWA New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign...

Paul Bradbury takes CEO role at VML ANZ, as Tom Tearle set to depart after five years at the helm

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Bradbury brings a formidable track record to VML ANZ, following a highly distinguished decade as President and CEO of TB

Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

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The campaign spotlights the spontaneous, carefree moments that define an Australian and New Zealand summer: pre-work mor

Vale awarded creative director Brian Harrison: he made an impact on both sides of the Tasman

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Taine: "I first worked with Brian at Rialto. He was a great ideas man, a fine art director and just a lovely bloke."

Vale Hylton Mackley AM, a pioneering figure in the advertising industry in NZ and Australia

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Known for his sharp financial acumen, entrepreneurial drive, and mischievous spirit, Mackley helped shape the agency's c

Last chance to enter ADFEST 2026 Lotus Awards; Deadline extended to next Friday 16 January

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ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

220 top global creative professionals picked for prestigious ADC 105th Annual Awards jury

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Regular deadline is January 23, 2026, with extended deadline of February 6, 2026, and final deadline February 20, 2026.

The One Club Announces 2025 Global Creative Rankings; Ogilvy Singapore Named APAC Agency of the Year; Motion Sickness Auckland and Bear Meets Eagle On Fire Sydney top Indies in APAC

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The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creativ

Voice actor Rupert Degas: “Perfect Voices, Perfect Opportunity: The Brilliant Mediocrity of AI!”

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AI voices are about to make everything sound a little bit shit too. Bloody brilliant! Not brilliant for the industry

Vale Darryn Melrose, ex CEO of Aim Proximity and M&C Saatchi, New Zealand: “He made it a joy to come to work each and every day,” says Dave King

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After leaving M&C Saatchi, Melrose continued to played a crucial part in shaping future generations of creative professi

Campaign Brief Creative Circle: What’s hot in December?

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This month features Farrimond's Amy Cattanach, FCB's Aaron Carbines; DDB's Veronica Copestake + Droga5's Nick Dellabarca

The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

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Written by The Glue Society’s Jonathan Kneebone

One Plus One promotes Hannah Kronast to Account Director and Rosalie Basham to Senior Account Manager

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One Plus One Communications has today announced the promotion of two PR practitioners...

Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

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Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive...

McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the...

Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates

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Experience Mid Canterbury has launched its 2025/2026 summer campaign 'Nowhere, Worth Going', ideated and developed by...

Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign

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Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light...

PlayStation New Zealand marks 30th anniversary with rooftop celebration at TBWA\NZ

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PlayStation New Zealand marked its 30th anniversary with a dedicated celebration hosted on the rooftop of TBWA\NZ in...

ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

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ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by...

Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

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Movember launches tongue-in-cheek global brand film highlighting how donor dollars drive impact.

DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

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Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed...

Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

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Air New Zealand has launched a new campaign via FCB Aotearoa, which celebrates the people, communities and businesses...

PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

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PAK'nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its latest...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

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The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Envato launches its creative trends 2026 series: the future of design, music, filmmaking and more

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This year, the creative world was transformed by AI’s influence with no signs of slowing down. Envato has launched...

Campbell+Co rides a wave of client wins into summer

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Marking a busy second half of 2025 award-winning independent communications agency Campbell+Co has added four...

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium

Wellington creative studio KISSLabs creates rare Bitcoin book auctioned in Abu Dhabi

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Wellington creative studio KISSLabs is behind one of the world’s rarest books, a meticulously crafted history of...

Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

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Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to...

Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

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Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.

Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied

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Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar...

Colenso promotes Charlotte Glennon to general manager, creative operations and production

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Colenso BBDO has promoted Charlotte Glennon to general manager, creative operations and production.

FINCH’s Zia Mandviwalla named Film Craft Jury President for Dubai Lynx 2026; RUN CCO Raymond Otene McKay named to Direct + Outdoor Jury

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FINCH film and commercials director Zia Mandviwalla has been selected as the Film Craft Jury President for the 2026...

Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

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Award-winning director Ben Woolf has helmed Samsung’s 2025 UK Christmas ad - celebrating imagination as a superpower...

Jury nominations open for 47th AWARD Awards; nominations close 5pm AEDT, Sunday 18 January

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AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2026.

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

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Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...