Archive

Bestads Best of the Week: Olga Basha ‘New Jeans’

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

The One Club Launches The One Show Indies To Celebrate Independent Agencies

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The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...

The FireFlies Antipodes return: Launches call for saddles for 2026 charity ride in Tasmania to raise funds for blood cancer initiatives

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Taking place between 14-21st March 2026, the tour journeys 900km+ over seven days around Lutruwita / Tasmania.

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

Campaign Brief Creative Circle: What’s hot in October?

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Campaign Brief Creative Circle October with Sarah Chernishov, Shane Bradnick, Kim Pick and Brad Collett.

Call for FREE Entries to Campaign Brief NZ Agency of the Year + HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c

Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts

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New research from Accenture warns that "shopper stress" could have a major impact on holiday sales, with 84% of...

NZME renews exclusive media partnership with Auckland FC

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New Zealand Media and Entertainment (NZME) has announced the renewal of an exclusive media partnership with Auckland...

WPP and Google extend partnership to supercharge AI-driven marketing innovation

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Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days...

Bastion Shine appoints Owen Dowling as CSO and Richard Brown as MP, Digital Brand Experience

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Bastion Shine has announced two significant appointments, adding senior talent and global experience that will...

KidsCan dresses landmark artwork to highlight child hardship in NZ in new work via Droga5 ANZ

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KidsCan and Droga5 ANZ have joined forces to create a powerful new awareness campaign, Boy Walking.

GWM says “BE MORE TANK” in Tank 500 Plug-in Hybrid launch via Thinkerbell Australia

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GWM has launched the Tank 500 Plug-in Hybrid under the rallying cry ‘BE MORE TANK’, in new work via Thinkerbell.

Bestads Best of the Week Reviewed by Justin Joshua, Global Creative Lead, The LEGO Group

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Onfire Design strikes Gold twice at global 2025 Pentawards held in Amsterdam

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Onfire Design has taken home two Gold Pentawards this year for its work on Salash and Holy Aioli, proof of continued...

Bev and Barry say ‘Stuff It. Live More.’ in new Storage King platform via Ogilvy Australia

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Meet Bev and Barry - the loveable stars of Storage King's category-breaking new ‘Stuff It. Live More.’ brand platform...

Menopause rights take centre stage in new nationwide outdoor campaign

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A series of six digital out-of-home ads created by two Kiwi campaigners are hitting the streets and shopping centres...

KFC unveils ‘The Colonel’s Hacks’; new work via agency village cracks the code on value for Kiwis

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KFC is hacking the QSR game with the launch of ‘The Colonel’s Hacks’ - its biggest value campaign to date.

Colenso BBDO appoints James Bennett as group planning director and deputy head of planning

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Colenso BBDO has appointed Aussie expat James Bennett as group planning director and deputy head of planning.

Crystal Hay’s Final Creative LIAisons Diary: The Curtain Call

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Hello dear readers. I’m a few days overdue, but here’s the tail-end of my LIAisons experience...

Record-Breaking Night for Motion Sickness and Guardians at 2025 Best Design Awards

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In the largest single haul in the Best Design Awards’ 30-year history, Motion Sickness was recognised with 17 Golds...

Woolworths NZ and The Spinoff launch series showcasing quiet resilience of everyday Kiwis

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A Little Better Every Day is a new factual series sharing the stories of everyday New Zealanders navigating personal...

Kathmandu makes nature feel like home in new global brand campaign via Motion Sickness

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New campaign serves to remind a society that spends more time indoors than ever, that outside can be as comforting as th

Briscoes celebrates quality, value and Kiwi spirit in new ‘Little Briscoes’ campaign via Stanley St

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Briscoes, New Zealand’s beloved home and lifestyle retailer, has launched 'Little Briscoes', a nationwide brand...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Manja Wachsmuth Named in Lürzer’s Archive 200 Best Ad Photographers Worldwide 2025/26

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New Zealand-based photographer Manja Wachsmuth has once again been recognised among the world’s top advertising...

New Zealand International Convention Centre appoints Special PR ahead of 2026 launch

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Special PR has been appointed as PR and events agency for the launch of the New Zealand International Convention Centre.

Tickets now on sale for the 2025 Effie Awards Aotearoa held Thursday 23 October, 6pm-10:30pm

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Tickets are now on sale for the 2025 Effie Awards Aotearoa in association with TVNZ.

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

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#More Creative News #No paywalls #No annual membership fees

Daily gender, age and advertising scheduling delivered to your inbox with Bigdatr

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AI-powered creative and demographic analysis with Bigdatr.

Bestads Best of the Week: Midkey’s ‘The Quest’ via GAME Creative, Australia

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The ad was selected by this week's guest judges Imogen Tazzyman and Dan Noller, ECDs at McCann Manchester.

Locals show off what makes the Bay “Pretty Good” in new Tourism Bay of Plenty campaign via Woods Agency

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Tourism Bay of Plenty has partnered up with Woods Agency for its latest campaign, which leans into the region’s...

The Marketing Club flips the conference script with launch of Marketers Day held Mon 20 Oct

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The Marketing Club (TMC) is flipping the script on traditional conferences with the launch of Marketers Day...

Julianna Permitin, Kale Dixon, and Georgia Grindle join Special PR as agency expands

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Special PR has expanded its team adding Julianna Permitin as Senior PR Director, Kale Dixon as Senior PR Executive...

Daylight NZ and The Spinoff bring vinyl back to life with The Long Play Podcast

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New Zealand creative agency Daylight NZ and The Spinoff have launched The Long Play, a four-part podcast that dives...

Chemistry NZ co-founder and CD Susan Young joins HERO Australia in Creative Director role

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Independent creative agency HERO has bolstered its national creative leadership, appointing internationally awarded...

Tristan Reid: My Top 3 @ LIA

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Tristan Reid, Group Engagement Director, Ward Marketing Group, Sydney represented Australia on the Health & Wellness...

Dentsu Aotearoa’s Junior Creative Duo, Aged 60 and 20, Take on MAD STARS

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Two young creatives from dentsu Aotearoa, Lucy Lim (Art Director) and Frey McCahon-Jones (Copywriter), recently...

NZME and Canterbury Cricket team up to bring Super Smash to Christchurch this summer

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New Zealand Media and Entertainment (NZME) has announced an exclusive partnership with Canterbury Cricket to promote...

PRINZ Announces Chief Judges for 2026 PRINZ Awards

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The Public Relations Institute of New Zealand (PRINZ) has announced the esteemed chief judges for the 2026 PRINZ Awards.

PHD wins Intersnack’s global media account, including Griffin’s Snacks in New Zealand

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Omnicom Media Group agency PHD has been appointed as global media agency of record for leading snack manufacturer...

Ogilvy snares Kirsty Muddle from Dentsu for new CEO of Ogilvy Network ANZ role

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Ogilvy has today announced the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ.

Arnya Karaitiana: My Top 3 @ LIA

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On day three we awarded the shine — the full suite of LIA coloured trophies: gold, silver, bronze. Every piece that...

Own Your Online challenges Kiwi to ask “How Exposed Am I?” in new campaign via Special Wellington, Assembly and MBM

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Over 4.3 million New Zealand account details are exposed to scammers. This unsettling new stat released by the...

Madeleine Page: My Top 3 @ LIA

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Madeleine Page, Head of Consumer and Brand PR, Dentsu Creative Public Relations, represented Australia on the...

Bestads Best of the Week Reviewed By Imogen Tazzyman + Dan Noller, ECDs, McCann Manchester

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Gavin Chimes: My Top 3 @ LIA

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Gavin Chimes, Chief Creative Officer, Howatson+Company ~ current Campaign Brief Australian Agency of the Year...

TBWA New Zealand wins Carl’s Jr. account; launches new ‘We don’t do Subtle’ campaign

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Carl's Jr. is turning up the volume in New Zealand with the launch of its bold new platform "We don't do Subtle"...

Type Here 2 finalists exhibited at AUT’s Te Wai Ngutu Kākā Gallery

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Type Here celebrates personal stories, expressed through language, culture and typography.

Tristan Reid’s LIA Diary #3: The Impossible Choice

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On day three the real work began. No neon distractions or Vegas clichés. Just a conference room, strong coffee...

MintHC wins pitch to market ‘The Art of Banksy’ phenomenon as exhibition hits Christchurch

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Strategic marketing and creative agency MintHC has been selected by Te Pae Christchurch to lead the marketing...

Samira Ansari: My Top 3 @ LIA

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Ansari presents her top 3 favourite campaigns from the Digital and Use of Social Media & Influencers competition.

Rebel Sport champions Kiwi running in new ‘It all starts here’ brand campaign via FEDERATION

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CB Exclusive - Independent creative agency FEDERATION has launched its first campaign for major retailer Rebel Sport...

D3 bolsters leadership with three senior hires

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Independent data-driven media agency D3 has expanded its leadership team with three senior appointments...

Matthew Chen’s Final Creative LIAisons Diary: Wisdom, goodbyes and one last photo dump

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How long does it take to make a friend? According to a study by psychologist Jeffrey Hall around 50 hours for a...

Motion Sickness scores one Gold Statue in LIA Integration competition; DDB Group Aotearoa scores two Silver and one Bronze in Direct

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The final wave of winners have been announced as LIA wraps up another amazing year celebrating the world's best...

Rise & Shine PR bolsters leadership with hiring of Imogen Duff as Senior Group Account Director

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Rise & Shine PR has announced a significant hire this month, appointing Imogen Duff as Senior Group Account Director...

Death to sh*t ads: Creativity as a competitive sport

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A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN.

Gavin Chimes’ LIA Diary #2: “The spirit of this festival is the real deal”

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It was a total pleasure to chair a room full of smart, passionate, genuinely kind people. The type who can debate for...

Samira Ansari’s LIA Diary Wrap-up: Hacks, banter and a unanimous Grand

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I love judging the LIAs for so many reasons. First off, we get to see all the work. There’s no pre-judging and no...

Motion Sickness secures two Gold Statues across LIA Non-Traditional and Health & Wellness competitions; DDB Aotearoa scores one Silver

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LIA has announced the next batch of winners across Non-Traditional and Health & Wellness, which has seen New Zealand...

Tristan Reid’s LIA Diary #2: 1 to 10, and Everything In Between

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Day Two began with a bit of a surprise. After the first cut, we’d only gone from 164 entries down to 107...

Madeleine Page’s LIA Diary #1: Early takeaways from the LIA Creativity in PR Jury Room

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Las Vegas. Lights and luxury. The perfect setting to deliberate some of the world’s best creative work...

Thomas Macphail: What Happens in Vegas gets written up into a blog post in Vegas

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I’ve lost some money, forgotten to tip and gotten drunk on the strip, so a bit of a cliche of an Australian in Vegas.

Rhiana Merota’s LIA Diary #3: 25 before 25… With a little help from Creative LIAisons

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That’s a wrap on 5 days of Creative LIAisons in Vegas. But this time, what happened in Vegas won’t be staying in Vegas.

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #3: Inspiration, takeaways and final goodbyes

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It’s 10:23am. The watery airport coffee is doing little to resurrect us after last night’s final Vegas hurrah with...

Last Spin in Vegas: Creative LIAisons closes with insights from the world’s top creative leaders

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As the curtain came down on Creative LIAisons, 130 emerging creative leaders from around the globe wrapped up an...

Arnya Karaitiana’s LIA Diary #2: “The best work often lives where two threads meet: people and place, together”

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Las Vegas is a place that doesn’t believe in silence. Slot machines humming, endless carpets, neon fighting for your...

MDS Creative Advertising teams have eight ideas shortlisted for Student Axis; three teams announced as Grand Finalists for Student ORCAs

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Media Design School’s Creative Advertising students shortlisted at Student Axis and Student Orcas.

Movember and NZ Rugby urges noise over men’s suicide in new campaign via Dentsu Creative NZ

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New Zealand Rugby and Movember are encouraging fans to take a stand against silence as part of the rugby’s ongoing...

Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”

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Vegas, baby. Twenty years have passed since I was last in Las Vegas - and remarkably, it felt exactly the same.

Rhiana Merota’s LIA Diary #2: 25 before 25… With a little help from Creative LIAisons

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As you might remember from my last entry, I relayed the first 10/25 learnings before I turn 25...

Matthew Chen’s Creative LIAisons Diary #2: Welcome to Zombie-con… powered by coffee, Tylenol and sunglasses indoors

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Day 3 already!? Time to get judgey. Quietly sitting behind ten of the world’s best minds we watched as they...

Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party

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Before I felt ready for it, Day #2 arrived – the workshop competition. A point of acute anxiety for me leading up to...

Gavin Chimes’ LIA Diary #1: Bread rolls, bold ideas and brilliant conversations

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Day 1 of judging Creativity in B2B and Transformative Business Impact. The jury is made up of brilliant creative...

Arnya Karaitiana’s LIA Diary #1: Insights and soundbites from the first day of judging

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Today was the first day of judging at the London International Awards in Las Vegas, where I joined the...

Tristan Reid’s LIA Diary #1: “Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running since the ’70s”

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Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running non-stop since the ’70s.

Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking

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Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for our next-generation creative leaders...

Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition

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New Type-High award designed by TDC Chairman Emeritus Graham Clifford; competition branding by Morcos Key.

NZME strengthens programmatic strategy; appoints Deep Balsara as Programmatic Manager

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New Zealand Media and Entertainment (NZME) has announced the appointment of Deep Balsara as Programmatic Manager...

Tenfold Creative wins Real Living account, launches first campaign for Remuera Gardens

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Real Living has appointed Tenfold Creative as its new creative partner, with its first campaign promoting the...

Taylors Wines launches new ‘For all time’ global brand platform via Agency Next Door

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Iconic Australian winery Taylors Wines has today unveiled its new global brand platform, developed in partnership...

WORTH YOUR WHILE FLIP CLICHÉS IN ‘HOLY CROCODILE’ SHORT TO PROMOTE DOWN UNDER FILM FESTIVAL IN COPENHAGEN + BERLIN

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Crocodiles, cork hats, and kangaroos may be just a few cliches that come to mind when Europeans think of life Down...

DDB Group Aotearoa scores Bronze Statue in LIA Creative Use of Data category in Vegas

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LIA has announces the winners in the Creative Use of Data category in Las Vegas.

Motion Sickness scores Gold Statue in LIA Online Film category and Gold in Branded Entertainment

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LIA has announced the winners for TV Cinema and Online Film as well as Branded Content and Branded Entertainment.

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #2: The Grand Prix Benchmark & Six Jury Room Insights

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It’s 11:56pm. The man on the other side of the table with a silver name tag pinned to his suit flips over his final card

Good Times: Work, fun and games from the first week of LIA judging at the Encore in Las Vegas

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CB has been capturing the action so readers can get a taste of the atmosphere that makes LIA more than just a judging...

Sweetshop is officially B Corp Certified

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The Sweetshop has officially joined the global B Corp movement, marking a new chapter in its journey.

Curious Nation launches ‘Activation Effectiveness Barometer’ to reveal how below-the-line marketing is measured and valued

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As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia+NZ.

Barfoot & Thompson inspires kiwis to do big things in new campaign via Pitchblack + Together

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Barfoot & Thompson is breaking new ground in New Zealand real estate with the launch of Do Big Things.