Archive

Bestads Best TV/Film of the Week: Fuck Cancer’s ‘Beat Cancer Off’ via VML Health

No Comments

The film was selected by this week's guest judge Zane Radcliffe, Executive Creative Director, McCann UK.

Burger in front, party out back: McDonald’s NZ debuts the Cheeseburger with a Mullet via McCann NZ, FleishmanHillard Aotearoa + OMD NZ

No Comments

Canada had the McLobster. Mexico had the McMolletes. Now New Zealand has the... Cheeseburger with a Mullet?

Media Spotlight 2026: Global media leaders to gather in Auckland on May 27 at Q Theatre

No Comments

The Commercial Communications Council (the Comms Council) has announced Media Spotlight 2026 will take place on 27 May.

Sian Church joins Shuttlerock to lead global marketing and communications

No Comments

Shuttlerock, the creative technology leader transforming how the world’s largest brands, agencies and media platforms...

Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23

No Comments

There's not long to go until entries close for the New York Festivals Advertising Awards, with the 2026 show inviting cr

Bestads Best of the Week Reviewed by Zane Radcliffe, ECD, McCann UK

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Campaign Brief’s The Work 2026 opens for entries: Free to enter – Deadline June 5

No Comments

The Call for Entries to Campaign Brief's The Work 2026 is out and it's FREE to enter. Final Deadline is June 5.

Colenso BBDO scores Gold and Bronze for Delivereasy radio campaign at 2026 Clio Awards

No Comments

Colenso BBDO have emerged as New Zealand's only winners at this year's Clio Awards.

Ideally secures $16M Series A to reinvent the $90b market research industry

No Comments

Ideally, the market research platform used by Doordash, Telstra, Google and Asahi has raised $16m NZD in Series A fundin

Omnicom Media NZ launches CREO – a first to market influencer marketing capability

No Comments

Omnicom Media (OM) New Zealand has launched a first-of-its-kind influencer marketing capability, CREO, redefining how...

Gerety Awards Sets Final Deadline of May 15 as Jury Insights and Global Screenings Bring the Industry Closer to the Work

No Comments

With the final entry deadline set for May 15, the Gerety Awards has announced a series of global initiatives designed...

Motion Sickness launches “The Blood Oath” as it marks its next chapter as a creative company

No Comments

Motion Sickness commits to human creativity and dares its community to do the same.

DARKHORSE adds Trade Me and DHL; Lucinda East Kennedy + Mandy Wiles named business directors

No Comments

Brand experience and communications agency DARKHORSE has completed the first quarter with major momentum, welcoming...

GetVerified calls on NZ businesses to lift its defences against financial crime in new ‘Welcome to the fight back’ campaign via Contagion

No Comments

Not-for-profit anti-scam solutions provider GetVerified has launched a new national campaign with integrated creative an

Westfield pays tribute to rockstar Mums this Mother’s Day in new campaign via AKQA Australia

No Comments

Westfield's campaign recognises the authentic, heartfelt, and sometimes gloriously chaotic reality of being a mum.

25 Years of The Work [part one: 2002] ~ the very best advertising from NZ, Australia and Asia

No Comments

Campaign Brief celebrates 25 years of The Work, which has featured the best advertising of the year from Asia-Pacific

One NZ’s ‘Let’s Get Connected’ tops New Zealand’s Favourite Ads – The Research Agency

No Comments

Humour has emerged as the leading feature of New Zealand's favourite ads on TV, with One NZ's "Let's Get Connected"...

Scroll Media secures exclusive representation deal with AccuWeather for Australia and NZ

No Comments

Scroll Media, a leading digital media representation firm, today announced it has signed an exclusive representation...

Omnicom Oceania appoints David Gatt to MD, Marketing Operations & Ecosystem Design

No Comments

Omnicom Oceania has appointed David Gatt as Managing Director, Marketing Operations & Ecosystem Design, a newly created

Six industry leaders selected to represent New Zealand as Cannes Lions 2026 jury members

No Comments

The Cannes Lions International Festival of Creativity, taking place 22 - 26 June 2026, has announced its awarding jury

CB Hot Suit Takes: Meredith Cranmer, Co-Founder and Managing Director, Curious Nation

No Comments

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Dance music magazine Mixmag appoints culture-first agency noisy to drive ANZ growth

No Comments

The partnership will see noisy collaborate with Mixmag ANZ across content, campaigns, and real-world activations.

APAC lands 204 finalists at The One Show 2026; Motion Sickness leads the NZ agency pack

No Comments

Motion Sickness Auckland has nine finalists, including five for "The Māori Roll Call" for Whānau Ora.

PHD Aotearoa appoints Sam Sherson as Chief Technology Officer

No Comments

PHD New Zealand has appointed Sam Sherson as Chief Technology Officer, reinforcing the agency's commitment to delivering

Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La maison créative Justement

No Comments

The film was selected by this week's guest judge Sinead Roarty, Executive Creative Director at VML Czechia.

The Research Agency appoints senior team to accelerate growth of brand tracking capability

No Comments

The Research Agency (TRA) has appointed Ben Farnsworth (above left) as Sales Director, a newly created role for the rese

SEEK shows why finding the right candidate is more important than ever for small businesses in new campaign via Droga5 ANZ

No Comments

Finding the right candidate matters for small businesses. Just ask Maria, the fictional small business owner featured...

Southern Cross Travel Insurance urges travellers not to leave their holiday to chance in new campaign

No Comments

Southern Cross Travel Insurance has launched the integrated campaign, 'Don't leave it to chance'.

Bestads Best of the Week Reviewed by Sinead Roarty, Executive Creative Director, VML Czechia

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

PRINZ announces finalists for the 52nd annual PRINZ Awards

No Comments

The Public Relations Institute of New Zealand (PRINZ) are elated to announce the 55 finalists for the 52nd annual...

Fuck Cancer launches new campaign “Beat Cancer Off” via VML Health – encouraging men to masturbate 21 or more times a month

No Comments

At the heart of the campaign is an animated music film that transforms taboo language into a catchy, shareable anthem.

McDonald’s taps the Harlem Globetrotters to dunk new Korean Sticky BBQ range in latest campaign via Wieden+Kennedy Sydney

No Comments

The fan truth driving the work is one that Macca’s fans know and love: there’s no such thing as too much Macca’s sauce.

LIA unveils jury presidents and juries; Kiwi creatives and expats named to global line-up

No Comments

LIA is bringing together an enviable list of the best creative talent to head the 2026 juries.

Omnicom and Volkswagen launch dedicated global agency Bernbach

No Comments

Bernbach is led by CEO Damir Maric, with Frank Hahn serving as Global Chief Creative Officer

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

No Comments

STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Liza Plyshevsky and Tab Eady survive 24 hours in NZ bush for KathScan Webby Award push

No Comments

Liza Plyshevsky and creative partner Tabitha Eady, have officially wrapped their 24-hour live stream from...

Matty J dances through the mess in new OMO ‘Dirt is Good’ campaign via Thinkerbell Australia

No Comments

OMO via Thinkerbell is turning everyday chaos into something worth celebrating, with the latest evolution of its long-ru

APAC industry mentorship program Assisterhood expands to Singapore and extends application deadline to Wednesday 15 April

No Comments

Assisterhood, the leading APAC mentorship program for underrepresented people in advertising, marketing, media, creative

WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer

No Comments

Anne-Isabelle joins from The Estée Lauder Companies to drive WPP’s Elevate28 strategy

Foundry Collective launches – the agency group built for the AI era

No Comments

With SMEs forming the backbone of New Zealand's economy, a new Auckland-based agency group, Foundry Collective, is launc

One New Zealand brings Jade’s journey home in third chapter of ‘Finding Jade’ via McCann NZ

No Comments

One New Zealand has released the latest chapter of the "Finding Jade" tale via McCann New Zealand (formerly FCB Aotearoa

Creative live-streams herself camping out in the bush for 24 hours to get you voting for the Webby-nominated KathScan

No Comments

Liza Plyshevsky, with the help of her creative partner Tab Eady, is taking Kathmandu's recent Out of Your Comfort Zone

Hip-hop artists Church & AP release ‘WX1’ track for Auckland Transport campaign via FEDERATION

No Comments

New Zealand indie creative agency Federation has tapped into popular culture to launch Auckland’s new WX1 bus route, rel

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

No Comments

Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month. As of April 9...

IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

No Comments

IDC has announced the addition of photographer Amber-Jayne Bain to its roster, further strengthening its offering to...

KathScan up for People’s Voice Award at 2026 Webby Awards – vote now open

No Comments

After winning Gold at the Anthem Awards in New York last year, KathScan by Liza Plyshevsky and Jae Kim from the 2025 cre

Dark Doris earns global recognition as ‘Prime Minister’ lands two Emmy nominations

No Comments

Dark Doris, Augusto's entertainment arm, is celebrating a major international milestone after Prime Minister was nominat

Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

No Comments

The Coca-Cola Company has announced the launch of 'Uncanned Emotions', its second global brand film for the FIFA...

Hair salon brand Rodney Wayne explores the psychology of confidence in latest campaign ‘Your Way To Shine’ via Lach & Friends

No Comments

The latest campaign for New Zealand's leading hair salon brand, Rodney Wayne, makes a compelling creative argument...

Anchor launches disruptive ‘Pour Patrol’ coffee experience for Zero Lacto via Eleven PR + TBWA\NZ

No Comments

Eleven PR and TBWA\New Zealand partnered with Anchor to deliver what may be New Zealand's most unexpected coffee...

Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30

No Comments

London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering

SharkNinja powers sales surge through retail media campaign via Zitcha and Market Media

No Comments

A fully integrated SharkNinja campaign driving awareness to conversion across every major customer touchpoint within Noe

Jurors announced for the 47th AWARD Awards

No Comments

AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the

Griffin’s appoints Thompson Spencer as social agency of record

No Comments

Creative and media agency Thompson Spencer has been appointed social agency of record for iconic Kiwi biscuit brand Grif

FreshChoice turns City2Surf fun run into a world-first virtual shopping spree with ‘Add to Cart’ launch via dentsu Creative Aotearoa

No Comments

dentsu Creative and FreshChoice created Add to Cart; a race innovation that placed prize arches throughout the track.

Omnicom Oceania promotes Kim Hamilton to Chief Marketing and Communications Officer role; Paige Prettyman appointed Chief of Staff

No Comments

Omnicom Oceania has appointed two senior leaders to its Executive Leadership Team as it continues to evolve its model an

CB Hot Suit Takes: Heath Davy, CEO + Co-Founder, Yarn

No Comments

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Campaign Brief Creative Circle: What’s hot in April?

No Comments

This month's features picks by Brett Colliver; Chelsea Sietses, Tom Paine and Kat Menary.

CB Hot Suit Takes: Marija Ewan, Business Partner, Chemistry New Zealand

No Comments

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Comms Council names WPP Media’s Emily Scovell Media Committee Chair

No Comments

The Comms Council has announced the appointment of Emily Scovell, Chief Strategy Officer for WPP Media, as the new...

‘There’s power in checking’: Billy highlights hidden energy costs in new campaign via Daylight

No Comments

Billy, the Electricity Authority Te Mana Hiko's new price-comparison tool, has launched an eye-catching new campaign via

Bestads Best of the Week Reviewed by Benjamin Bregeault, Executive CD, Ogilvy Paris

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Lightforce Solar makes solar “bloody obvious” in new campaign feat. Kevin Barrett and his sons

No Comments

Kevin Barrett emerges as the unassuming star behind New Zealand’s most famous rugby family

Kirin Hyoketsu launches ‘Hyoketsu City Sessions’ activation series across NZ via PHD Aotearoa

No Comments

This summer, Kirin Hyoketsu NZ and PHD Aotearoa flipped the script on festival season with the launch of Hyoketsu City S

GWM launches Tank 300 Plug-in Hybrid under ‘BE MORE TANK’ platform via Thinkerbell Australia

No Comments

GWM has again urged Australians to 'BE MORE TANK' in new work launching the Tank 300 Plug-in hybrid.

Loupe Agency signs award-winning photographer Sacha Stejko to its roster

No Comments

Auckland-based artist management and production company Loupe Agency has signed advertising photographer Sacha Stejko...

CB Hot Suit Takes: Jon Coles, Founder, Coles & Co

No Comments

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Aotearoa’s Best awards call for entries now open; deadline Friday, June 26

No Comments

Film and animation reframed for a new era of craft and creativity.

Curious Nation appoints two as activation demand fuels trans-Tasman growth

No Comments

Brand activation agency Curious Nation has strengthened its trans-Tasman team with two new hires across its...

Mars Petcare spotlights canine oral health in Pedigree Dentastix campaign via Colenso BBDO

No Comments

Mars Petcare has launched a new global campaign for Pedigree Dentastix, aimed at raising awareness of dog oral health...

MAD Stars 2026 calls for applications for YOUNG STARS and NEW STARS competitions

No Comments

Both competitions culminate in an on-site final in Busan, Korea, from August 25 to 28, 2026, during MAD STARS 2026.

2degrees and TBWA New Zealand launch ‘Ring Ring’ to stop the scroll and start the call

No Comments

2degrees, in partnership with TBWA New Zealand, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling

The Electricity Authority launches ‘Billy’ price comparison platform via Daylight

No Comments

The Electricity Authority Te Mana Hiko, gives New Zealand its first look at Billy, an innovative new tool that compares

CB Hot Suit Takes: Lee Lowndes, CEO, Daylight

No Comments

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Sea Cleaners + JCDecaux pull the ‘world’s worst outdoor ads’ from rotation via Dentsu Creative

No Comments

Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but...

World-renowned designer Stefan Sagmeister set to host ADC 105th Annual Awards ceremony

No Comments

The global Art Directors Club, part of The One Club for Creativity, announced world-renowned designer Stefan Sagmeister

Kubota hard launches new brand platform ‘Love Tough’ in Australia and New Zealand via VML

No Comments

Rather than focusing on machinery alone, the platform shifts the spotlight to the people behind it; farmers, contractors

Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN

No Comments

The film was selected by this week's guest judge Jen Speirs, Chief Creative Officer at Droga5, Dublin.

BAFTA and Cannes Lions Grand Prix-winning duo Smith & Foulkes sign with SEDONA Productions in Australia and New Zealand

No Comments

Australian production company SEDONA has announced the signing of acclaimed directing duo Alan Smith and Adam Foulkes.

Former Colenso BBDO Managing Partner Lucy Cole joins Goldilocks as General Manager

No Comments

Goldilocks has appointed Lucy Cole as General Manager, marking an early senior hire for the recently launched model...

LUMO launches motion-enabled DOOH ‘Subtle’ across Auckland CBD

No Comments

LUMO's motion-enabled digital out-of-home (DOOH) format, Subtle, is now live on six screens in Auckland's CBD and...

Omnicom Media NZ appoints Rachel Bayfield as Chief Transformation Officer; Mike Delaney named Group Product Director

No Comments

Omnicom Media (OM), the media services division of Omnicom Group Inc., has bolstered its Centre of Excellence (COE)...

Former DDB Creative Director Courtney Dow joins Bastion Aotearoa; Freddie von Trott and Sophie Douglas set to arrive from AKQA Sydney

No Comments

Bastion Aotearoa backs momentum with action, moving quickly to strengthen creative bench following KFC win.

Griffin’s captures a day in the life of New Zealand to launch its new ‘Life Needs a Biscuit’ campaign via Motion Sickness, Tuesday Club and PHD

No Comments

The new brand platform celebrates the beauty of ordinary New Zealand life through 24 hours in 24 films.

Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Pitchblack Partners appoints Tom Paine as Chief Creative Officer as Nick Dellabarca and Liz Richards return from Droga5 Aotearoa

No Comments

Pitchblack Partners has appointed Tom Paine as Chief Creative Officer, consolidating creative leadership under one of...

CB NZ’s The Work: The best ads of the year [so far]

No Comments

Campaign Brief selects New Zealand's best work in 2026 that seems destined for award show success this year.

Colenso BBDO and Dentsu Aotearoa teams to represent New Zealand at Cannes Young Lions

No Comments

The Comms Council has revealed the winners of the 2026 Young Lions Competition, with two teams set to represent New Zeal

Indie agencies redefine scale as AI reshapes the media landscape, new report finds

No Comments

A new report has found that independent media agencies in New Zealand, are fundamentally rethinking how they grow...