Archive

NRMA Insurance enters next century as A Help Company with new brand film via Accenture Song

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NRMA Insurance has unveiled its new brand film “The Lighthouse” via Accenture Song ANZ, marking its 100-year history...

Alpha Group Appoints Flight Digital and Impact PR to Support Global Expansion

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One of NZ’s largest biotech exporters, Alpha Group, has appointed digital agency Auckland Flight Digital and...

Air NZ offers Summer Bay’s Irene the ‘retirement break she deserves’ in new work via Special PR NZ

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Tourism New Zealand has teamed up with Special PR New Zealand to mark a cultural moment here in Australia, inviting...

2 Weeks Left to Enter LIA – Entries must be finalised and paid by Thursday, September 4

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Entrants must register by Friday, 29 August.

WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025

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Compound creativity, humour and market disruption lead to commercial success.

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

Campaign Brief Creative Circle: What’s hot in August?

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Welcome to the first edition of Campaign Brief’s Creative Circle - New Zealand.

The One Club Launches The One Show-ONE Asia Cross-Culture Jury Initiative

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As a way to expose Western judges to the creative excellence of the APAC region and enhance its support for the...

Join the Industry’s Most Informed — Register for Free and Receive the Campaign Brief Daily Bulletin

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Staying up to date is easy when you subscribe to our daily newsletter.

Bestads Best of the Week: Channel 4’s ‘The Inheritance’ via 4Creative, London

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The ad was picked by this week's guest judge Luis Paulo Gatti, ECD + Head of Entertainment at White Rabbit Budapest.

NZME’s Imprint competition returns for a third year, celebrating innovation in print advertising

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New Zealand Media and Entertainment's (NZME) award-winning Imprint competition is returning for its third year...

Jane Etheridge returns to NZ to take up Strategy Director role at Special New Zealand

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Special is bolstering its strategic offering with the appointment of Jane Etheridge as Strategy Director.

University of Auckland appoints Droga5 ANZ as new creative and strategic agency partner

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Class is officially in session at Droga5 ANZ, part of Accenture Song, as the agency has been appointed the new...

MAD Stars tackles the future of the industry from AI, creativity, burnout and more

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In a world shaken by war, inflation, and widespread institutional distrust, can algorithms really connect with people?

Anchor reunites Kiwis with dairy in new campaign for Anchor Zero Lacto via TBWA\NZ

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Anchor and TBWA\NZ have launched a new campaign that speaks directly to the 1 in 3 Kiwis who experience lactose...

Electrolux strikes the perfect ‘Wash Life Balance’ in new global campaign via Publicis London

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Publicis London has launched its latest campaign for global home appliance manufacturer Electrolux - ‘Wash Life Balance’

Creative Director Ant Farac appointed to lead new content studio Lightweight Media

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Award-winning creative director Ant Farac has been appointed to lead Lightweight Media, a newly launched content studio.

Bestads Best of the Week Reviewed by LP Gatti, ECD + Head of Entertainment at White Rabbit, Budapest

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

New Zealand Merino captures the heart of ethical wool in new Autumn Muster campaign

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The New Zealand Merino Company (NZM) has launched a new campaign celebrating the passion, care and leadership of ZQ...

IMANZ appoints Simon Teagle as first CEO

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Respected media leader Simon Teagle has been appointed as the first Chief Executive Officer of IMANZ.

Mastercard appoints WPP Media to lead global media duties across 70+ international markets

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Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70...

Kiwi expat Bob Mackintosh expands Aussie indie creative agency MONTOYA into New Zealand

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Independent Australian creative agency MONTOYA has opened in Aotearoa, building on increased client demand and a...

Damon Stapleton: That’s not a knife. That’s a creative team.

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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ

Muffin Break encourages Australians to seize the café in new ‘Café Diem’ campaign via jnr.

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Muffin Break has launched a new brand platform, ‘Café Diem’, which encourages Australians to get more out of their...

Accenture Song Appoints Fabio Buresti to Lead Customer Strategy, Design and Digital Products

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Accenture Song ANZ has today announced the appointment of Fabio Buresti to the role of Managing Director of Customer...

La Trobe University partners with Anchora as consultancy marks four year milestone

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Independent marketing technology and AI consultancy Anchora is marking its fourth anniversary with a major client...

Momentum expands with Ponsonby HQ + Oscar Catoto as Growth & Performance Director

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After a strong period of new business growth, New Zealand independent media and communications agency Momentum...

Motion Sickness + FINCH score Grand Award at 46th AWARD Awards; DDB Aotearoa scores six Gold Pencils; DDB named Agency Network of the Year

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The winners of the 46th annual AWARD Awards have just been announced tonight as part of This Way Up, AWARD’s annual...

A bold new chapter in storytelling and branded content: MOFA and long form producer Gal Greenspan launch new creative partnership

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MOFA, one of Australia’s premier commercial production companies, has announced a new creative partnership with...

Stéphan Willemse joins Merkle Aotearoa in the role of Head of Digital Experience

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Merkle Aotearoa, a dentsu company, has appointed Stéphan Willemse as the Head of Digital Experience, where he will be...

LIA extends entry deadline: Thursday September 4

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The London International Awards (LIA) has extended its entry deadline for 2025.

Bestads Best of the Week: Columbia Sportswear ‘Engineered for Whatever’ via adam&eveDDB, UK

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The ad was selected by this week's guest judge Nayaab Rais, Executive Creative Director at FP7 McCann, Dubai.

“Is this an ad for Toyota?” Toyota NZ launches second phase of ‘Let’s Go Places’ campaign via Saatchi & Saatchi NZ

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“When you're at an intersection, look around and chances are you'll see Toyotas everywhere: Toyota is ubiquitous in New

This Way Up 2025 kicks off with unflinching advice from Nils Leonard and Grand Prix insights from Motion Sickness + Bear Meets Eagle On Fire

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Over 200 industry professionals gathered yesterday for day one of This Way Up 2025, where a line-up of local and...

Kiwi expat Beth O’Brien partners up with Sam Dickson, Cameron Bell + Jonny Berger to launch Princess – A Creative Company, based in Sydney

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Four of the creative industry’s most accomplished talent have joined forces to launch Princess - A Creative Company.

Jung von Matt’s Dörte Spengler-Ahrens set to receive the 2025 LIA Legend Award in Las Vegas

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LIA has announced that it will bestow the 2025 LIA Legend Award to Dörte Spengler-Ahrens, Non-Executive Chairwoman...

Ogilvy Network ANZ Chief Creative Officer Toby Talbot departs agency

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Ogilvy has today announced ANZ Chief Creative Officer (CCO) Toby Talbot is leaving the agency after more than three...

Bestads Best of the Week Reviewed by Nayaab Rais, Executive Creative Director, FP7 McCann, Dubai

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

MAD STARS 2025 explores how AI is rewiring the creative DNA of advertising

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Three-time MAD STARS Grand Prix winner, Yusuke Sato of Dentsu Inc., will ask, “When AI can generate anything, what...

Thompson Spencer builds out media team with three new hires across Australia + New Zealand

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Independent full-funnel agency Thompson Spencer has expanded its media team, with a trio of seasoned experts from OMD...

NZ Police turns decommissioned Police car into rolling recruitment experience via EightyOne

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New Zealand Police and agency EightyOne have rolled out a new kind of recruitment tool — one that comes with popcorn.

All Blacks Captain Scott Barrett fronts next chapter of Lightforce Solar’s ‘The Future Is Obvious’ brand campaign via YS

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Lightforce Solar, NZ’s leading sustainable energy solution provider, has released the next chapter in its successful...

Definitely don’t read this: Jetstar tells Kiwis to ignore their Reverse Psychology Sale in new campaign via Thinkerbell Aotearoa

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Jetstar and Thinkerbell Aotearoa embraced the power of reverse psychology in an attention-grabbing activation that...

Human Digital scales up; hires Bruna Barbosa in New Zealand and Nora Ebaid in Australia

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Independent B2B digital agency Human Digital has made two new hires across Australia and New Zealand to support its...

The Marketing Club and SMK launch new digital training partnership to upskill marketers

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The Marketing Club (TMC), a grassroots community reshaping how marketers connect, has joined forces with digital...

Wealthpoint appoints Chemistry

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Independent agency Chemistry has been appointed by Wealthpoint, New Zealand’s leading adviser-owned financial advice...

Comms Council releases 2025 Census Survey results

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At an Eden Park event attended by leaders from across the industry, the Comms Council today launched the full results...

True builds a new, sustainable fashion brand identity in partnership with Longform

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New Zealand agency True has developed and launched the brand identity for Longform.

Ad Age Reports U.S. law firm’s commercial draws comparisons to 2014 Gold Lion-Winning NZTA ‘Mistakes’ spot via Clemenger BBDO Wellington

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Tim Nudd: “Lifting other people’s ideas is common in advertising, but this is next level."

NZ Blood appoints Mango and TRACK Tribal following a competitive pitch process

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New Zealand Blood Service (NZBS) has appointed DDB Group agencies Mango Communications and TRACK Tribal to lead two...

Former BBH London Business Lead Jack Cumming joins Colenso BBDO as Managing Partner

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Colenso BBDO has strengthened its leadership team with the appointment of Jack Cumming as Managing Partner.

Plastic Change urges World Leaders to think with their d*cks (to save their balls) in cheeky campaign via Worth Your While + Derek Henderson

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New campaign created by Worth Your While with Glue Society, and shot by renowned photographer Derek Henderson.

Ballance Agri-Nutrients spotlights Kiwi farmers in next ‘Make it Count’ campaign via Wave Agency

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Ballance Agri-Nutrients and Wave Agency have launched the next chapter of their 'Make it Count' campaign.

ANZ takes media account to pitch across Australia and New Zealand

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ANZ will be reviewing its media agency partnership across Australia and New Zealand.

Reach your higher state: Les Mills launches yoga series built to transcend via Motion Sickness

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Higher State as a concept tells a clear, compelling story of emotional + mental transformation through mindful movement.

Bestads Best of the Week: Deutsche Telekom’s ‘Can’t Catch Me’ via INGO Stockholm

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The ad was selected by this week's guest judge Theo Gibson, Executive Creative Director at JOAN, New York.

Bestads Best of the Week Reviewed by Theo Gibson, Executive Creative Director, JOAN, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Comms Council Foundations of Advertising and Media Course Concludes with Presentations Night

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Now in its 12th year, the Foundations of Advertising and Media Course took on a brand new format this year.

Netsafe levels up with Supergood on retro-inspired platform tackling online harm

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The Headspace Invaders platform that gamifies learning around potentially harmful content online.

EMA follows bold brand transformation with new ‘Make The Right Call’ campaign via Yarn

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After appointing independent creative agency Yarn to lead its strategy, design, and creative in 2023, EMA has...

Ben Coulson: The loneliest place on earth (for a creative)

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By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative.

Industry veteran Andy Blood to lead ‘There Is No Algorithm For Creativity’ panel at SXSW Sydney

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Andy Blood's "There is no algorithm for Creativity" has officially been chosen for SXSW Sydney.

Eight young creatives from NZ and Australia to attend LIA Creative LIAisons in Las Vegas; 13 Global CCOs to inspire the Creative LIAisons Cohort

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LIA has announced the eight talented emerging creatives from Australia and New Zealand chosen to participate in LIA's...

Hustle & Bustle Appoints Freya Munro as General Manager as MD Gemma Ross steps away

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PR & Activation agency Hustle & Bustle has announced the appointment of Freya Munro as General Manager.

Make Your Mahi Matter: Auckland creatives invited to pitch for good at Kind by Design’s Pro Bono Pitch Night, Thursday 18 September

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A fresh take on the traditional pitch format - think Dragon’s Den, but with heart.

Dentsu appoints Rob Harvey as new CEO, ANZ

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Dentsu has today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ.

Spark hits the right note in ‘Bring the Ding’ brand activation via Bastion Shine

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Spark, in partnership with strategic and creative agency Bastion Shine, has wrapped an ambitious and unconventional...

Death to sh*t ads: If there’s no tension, it’s not interesting.

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By Jess Wheeler, Creative Director, SICKDOGWOLFMAN

FCB Aotearoa promotes Tim Gavriel and Aaron Carbines to Associate Creative Directors

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FCB Aotearoa has promoted creative duo Tim Gavriel and Aaron Carbines to Associate Creative Directors.The pair first tea

MAD STARS 2025 reveals final jury for Busan judging lead by Tawana Murphy, Ashish Chakravarty, Alejandro Di Trolio + Alex Abrantes

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Kimberley Ragan, Group Creative Director at Colenso BBDO is representing New Zealand on the jury...

Beyond the Brief: Motion Sickness on Amplifying Māori Voices with Aotearoa’s Greatest Roll Call

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For its latest campaign with Whānau Ora, Motion Sickness set out to inspire more Māori to enrol in the Māori...

Ad Net Zero Aotearoa launches new guide to help advertisers cut carbon and boost efficiency

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New Zealand advertisers now have a practical, proven toolkit to be carbon efficient, without compromising budget or...

Together opens doors in Wellington; appoints Annabelle Wilkison as Managing Director and Georgia McNaught as Group Planning Director

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Leading independent media agency Together has announced the launch of its Wellington office to further extend its...

Tourism Australia launches global blockbuster sequel to ‘Come and say G’day’ via Droga5 ANZ

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Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the...

ABEL adds Art Director Tyla Rose and Project Director Rose Flowers; Jennifer Fowler promoted to Head of Operations role

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ABEL, a nimble independent creative collective, has announced the arrival of two new talents and the well-deserved...

ASB Classic celebrates 30-year ASB partnership with refreshed visual identity via Likeminds

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ASB is marking a major milestone in 2026 - 30 years as principal partner of the ASB Classic - one of the longest...

Westpac NZ launches ‘Self-Destructing Codes’ in new anti-fraud campaign via Publicis Groupe NZ

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Westpac NZ has partnered with Publicis Groupe NZ’s connected platform of agencies, including Saatchi & Saatchi NZ...

Sir John Hegarty launches new white paper ‘Creativity: The Last True Differentiator’

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Creativity: The Last True Differentiator, features insights from global leaders and industry experts.

Trade Me Property celebrates how Kiwis live in new campaign via Special New Zealand

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Trade Me Property has launched a new brand campaign developed by Special, celebrating the myriad of ways Kiwis can...

Bestads Best of the Week: 7-Eleven’s ‘Tongue-toos’ via Mischief @ No Fixed Address, New York

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The ad was selected by this week's guest judge Elena Knox, an Executive Creative Director based in New York.

Delivereasy goes ‘F*cking Bananas’ with new brand and merch drop via Colenso BBDO

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Colenso BBDO has once again pushed the envelope for New Zealand’s on-demand delivery service Delivereasy, unveiling a...

Shoof International appoints Tonic Communications to lead PR and social

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Shoof International, a market leader in animal care and handling solutions, has appointed Tonic Communications to...

Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

MARS launches new Skittles Cloudz with Met Service website and Britomart takeover

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Thousands of Auckland commuters experienced a colour and flavour burst with a visual takeover of Britomart station to...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Wattie’s has the backs of young Kiwis in new campaign + activation via Curious Nation

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Whether it’s an all-day exam cram, a spontaneous social event, or just a hard day at work, for many young Kiwis life...

Te Herenga Waka encourages students to ‘Make Wellington Your Campus’ in new work via 81

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Te Herenga Waka—Victoria University of Wellington has partnered up with creative agency EightyOne to launch a new...

Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck.

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By Jess Wheeler, Creative Director, SICKDOGWOLFMAN

MintHC signals strong momentum with eight new appointments across strategy, creative + digital

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Strategic marketing and creative agency MintHC has expanded its team with a series of new appointments across digital...