Archive

Campaign Brief Creative Circle: What’s hot in December?

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This month features Farrimond's Amy Cattanach, FCB's Aaron Carbines; DDB's Veronica Copestake + Droga5's Nick Dellabarca

What are the most viewed stories on CB of 2025? Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Since January, the site has surpassed 694,000 views, averaging more than 63,000 per month, cementing its status

Countdown to FREE Entry to Campaign Brief New Zealand Agency of the Year + HOT LIST 2026 – deadline Wednesday 24 December

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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c

The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

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Written by The Glue Society’s Jonathan Kneebone

Buy yourself a Xmas gift: Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com [part of Campaign Brief]

One Plus One promotes Hannah Kronast to Account Director and Rosalie Basham to Senior Account Manager

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One Plus One Communications has today announced the promotion of two PR practitioners...

Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

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Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive...

McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the...

Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates

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Experience Mid Canterbury has launched its 2025/2026 summer campaign 'Nowhere, Worth Going', ideated and developed by...

Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign

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Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light...

PlayStation New Zealand marks 30th anniversary with rooftop celebration at TBWA\NZ

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PlayStation New Zealand marked its 30th anniversary with a dedicated celebration hosted on the rooftop of TBWA\NZ in...

ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

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ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by...

Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

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Movember launches tongue-in-cheek global brand film highlighting how donor dollars drive impact.

DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

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Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed...

Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

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Air New Zealand has launched a new campaign via FCB Aotearoa, which celebrates the people, communities and businesses...

PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

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PAK'nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its latest...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

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The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Envato launches its creative trends 2026 series: the future of design, music, filmmaking and more

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This year, the creative world was transformed by AI’s influence with no signs of slowing down. Envato has launched...

Campbell+Co rides a wave of client wins into summer

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Marking a busy second half of 2025 award-winning independent communications agency Campbell+Co has added four...

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium

Wellington creative studio KISSLabs creates rare Bitcoin book auctioned in Abu Dhabi

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Wellington creative studio KISSLabs is behind one of the world’s rarest books, a meticulously crafted history of...

Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

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Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to...

Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

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Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.

Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied

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Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar...

Colenso promotes Charlotte Glennon to general manager, creative operations and production

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Colenso BBDO has promoted Charlotte Glennon to general manager, creative operations and production.

FINCH’s Zia Mandviwalla named Film Craft Jury President for Dubai Lynx 2026; RUN CCO Raymond Otene McKay named to Direct + Outdoor Jury

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FINCH film and commercials director Zia Mandviwalla has been selected as the Film Craft Jury President for the 2026...

Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

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Award-winning director Ben Woolf has helmed Samsung’s 2025 UK Christmas ad - celebrating imagination as a superpower...

Jury nominations open for 47th AWARD Awards; nominations close 5pm AEDT, Sunday 18 January

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AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2026.

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

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Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...

Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

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O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Xmas gift problem solved: Paul Catmur releases new book ‘The Gutter Bar’, a sharp Cannes Lions satire skewering the industry’s wildest week

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Pour yourself a glass of rosé, strap yourself in, and transport yourself back to the South of France.

TSB appoints independent agency YoungShand to drive brand transformation

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TSB, the proudly 100% New Zealand owned bank, has appointed independent challenger agency YoungShand (YS)...

Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Spikes Asia confirms 2026 jury line-up with six from New Zealand

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Spikes Asia, one of APAC’s most prestigious and sought-after awards for creativity and marketing effectiveness, has...

Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink

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Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is back..

Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury

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Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."

APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson

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Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...

Colenso BBDO’s Charlotte Glennon selected for global One Show 2026 jury

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The One Club for Creativity has announced that Colenso BBDO Director of Operations and Production Charlotte Glennon...

Apple captures the joy of unexpected friendship in new holiday film ‘A Critter Carol’ via TBWA\MAL

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Apple has launched its 2025 holiday film “A Critter Carol", which captures the joy of unexpected friendship, told...

TBWA\ named NZ Creative Agency of the Year at the 2025 Campaign Asia Pacific AOTY Awards

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Campaign Asia-Pacific unveiled the Australia/New Zealand AOY 2025 winners at a live ceremony in Singapore on last...

Kiwi creative Nick McFarlane selected for SXSW London 2026 Public Vote with his session ‘A Primitive Guide to the Future of Civilisation’

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Auckland author, designer and long-time ad industry creative Nick McFarlane, whose career spans stints at FCB, Raydar...

Media Design School at Strayer creative advertising students take top spots at 2025 Student Orcas

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After winning 3 out of 4 Grand Finalist places, MDS Creative Advertising students made a clean sweep of the Student...

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Havas acquires independent media agency Kaimera

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Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise

Children’s Commissioner launches new campaign ‘Dear Children’ via Curative, urging New Zealanders to commit to keeping tamariki safe

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As Children’s Commissioner, Dr Claire Achmad is prioritising children’s safety and wellbeing and drawing national...

Motion Sickness recruits top talent to fuel growth across New Zealand and Australia

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After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such

Anthem adds two new team members to bolster corporate and consumer communications

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Integrated communications and marketing agency Anthem has expanded its team with the appointment of Charis Wood as...

IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ

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A global icon arrives in New Zealand, meeting Kiwis with cultural understanding, local relevance + nationwide excitement

2026 Predictions: AI, Retail Media and the Ad Revolution

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Partner content - With the pace of technological change accelerating across the advertising and media landscape...

McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWANeboko

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TBWANEBOKO has put a bold creative twist on the holiday season for McDonald’s Netherlands, steering away from the...

Motion Sickness and NZ Herpes Foundation win Silver at 2025 New York Festivals Health Awards

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Motion Sickness has been awarded a Silver for its 'Make New Zealand The Best Place To Have Herpes' campaign for the...

Crusaders unveils ‘One of Us’ campaign via Plato to drive fan commitment ahead of 2026 season

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Creative agency Plato has launched a major brand platform, ‘One of Us’, in partnership with the Crusaders, designed...

Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil

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Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...

Match Artists dominates Lürzer’s Archive 200 Best Ad Photographers – Again

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The best of the best — again.

Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.

Lassoo Media builds momentum with four major wins

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Following its Media Agency of the Year win at the 2025 Beacons Awards, independent agency Lassoo Media continues to...

New Zealand’s “most Swedish town” welcomes IKEA in new campaign for LOVE Taupō via Make

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The team at LOVE Taupō got creative with their Christchurch-based agency Make, to see how they could join in...

Director Kim Gehrig helms Apple’s new accessibility film ‘Designed for Every Student’

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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...

Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport

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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...

Fishing for new ideas? Meet AUT’s class of ’25

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As the industry undergoes major shifts, a new wave of creative talent is preparing to enter the market.

Leighton Howl on closing The Pond: “I’ve decided it’s time for change and more career focus”

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The Pond Recruitment will cease trading this December after 20 years in the creative talent industry.

The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...

Goodman Fielder appoints Together as new media agency

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Goodman Fielder has appointed leading independent media agency Together as its media planning and buying partner...

Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303

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Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-

Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw

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In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from...

Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London

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This Christmas, Save the Children and Ace of Hearts present The One Delivery that Matters - a global campaign that...

Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration

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Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new...

Omnicom merges DDB Group Aotearoa and FCB Aotearoa to create new McCann Group NZ; will be New Zealand’s largest agency by far

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Priya Patel, CEO of DDB Group Aotearoa, and Paul Wilson, CEO of FCB Group Aotearoa, have been appointed Co-CEOs,

Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5

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Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb

OPPO New Zealand reveals ‘myth-defying zoom’ in latest Find X9 campaign via Junior Films

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To launch the new OPPO Find X9 Series smartphones, Junior Films has unveiled a bold campaign for OPPO New Zealand.

ANZ turns ANZ Bank Branch into a Fan-First Celebration of Auckland FC via Eleven PR

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To kick off Auckland FC’s second season, ANZ Bank New Zealand, proud major sponsor of the club, teamed up with...

The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ

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The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign...

NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ

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The campaign plays on the mental calculations people make to convince themselves they are fine to drive.

Former DDB NZ Head of Business Management joins BcgCrave as new Managing Director

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Purpose-led creative agency BcgCrave has made one of the most significant leadership appointments in the New Zealand...

Rebel Bakehouse launches new look and brand in NZ via Bellwether Agency and Tuckshop Studio

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New Zealand baker Breadcraft's wraps brand Rebel Bakehouse has launched its fresh new packaging across New Zealand...

Mark Knoff-Thomas unveiled as the 2025 PRINZ Communicator of the Year

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At the annual PRINZ Year-End celebration, Mark Knoff-Thomas was unveiled as the recipient of the Communicator of the ...

Powershop launches ‘Pink Thursday’ with 99% off in new campaign via 81

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Created by 81, Powershop recently launched 'Pink Thursday' - a one-day only online shopping event offering customers...

Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Trade Me selects strategy-creative-commercial consultancy The Ghost Writers for new campaign

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Trade Me has launched a new Property campaign via The Ghost Writers (TGW), designed to bring clarity and confidence...

Havas PLAY expands across Australia and New Zealand to build ‘cultural playgrounds’ connecting brands to communities

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Havas Group Australia and New Zealand (ANZ) has expanded its Havas PLAY proposition across the region, introducing a...

McDonald’s sabotages Christmas across the UK in mischievous ‘Grinched’ campaign via Leo UK

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McDonald's UK, in collaboration with Leo UK, is unveiling "McDonald's Christmas Grinched", a nationwide festive...

Omnicom completes acquisition of Interpublic

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Omnicom has today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc...

Tom Sainsbury guides Kiwis through their first electric ride in new Uber Electric campaign

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Uber has launched its newly rebranded Uber Electric service with a playful new campaign starring comedian and EV...

Vale Sage Haggart ~ A Larger-Than-Life Force in New Zealand Production

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Vale Sage Haggart: 4 July 1972 - 24 November 2025

Flux Animation Lands Back-to-Back Emmy Nods with Disney’s ‘How Not To Draw’

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Flux has received its second consecutive Emmy nomination, with Disney’s How Not To Draw recognised in the Outstanding...

Boring Oat Milk launches new campaign featuring a 24/7 livestream of… oats growing

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Just weeks after the nation tuned in to watch New Zealand’s latest rocket break through the stratosphere, another...

Dash returns as DoorDash and Airpoints take flight in new brand campaign via FEDERATION

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When it comes to on-demand restaurant and grocery deliveries, it doesn’t get much bigger than a mouthwatering side of...

FCB Aotearoa strengthens strategy offering with hiring of Liam Norris as Strategy Director

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FCB Aotearoa has appointed Liam Norris as Strategy Director, continuing the agency’s momentum after a sustained period o