Archive

Gavin Chimes’ LIA Diary #2: “The spirit of this festival is the real deal”

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It was a total pleasure to chair a room full of smart, passionate, genuinely kind people. The type who can debate for...

Samira Ansari’s LIA Diary Wrap-up: Hacks, banter and a unanimous Grand

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I love judging the LIAs for so many reasons. First off, we get to see all the work. There’s no pre-judging and no...

Motion Sickness secures two Gold Statues across LIA Non-Traditional and Health & Wellness competitions; DDB Aotearoa scores one Silver

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LIA has announced the next batch of winners across Non-Traditional and Health & Wellness, which has seen New Zealand...

Tristan Reid’s LIA Diary #2: 1 to 10, and Everything In Between

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Day Two began with a bit of a surprise. After the first cut, we’d only gone from 164 entries down to 107...

Madeleine Page’s LIA Diary #1: Early takeaways from the LIA Creativity in PR Jury Room

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Las Vegas. Lights and luxury. The perfect setting to deliberate some of the world’s best creative work...

Thomas Macphail: What Happens in Vegas gets written up into a blog post in Vegas

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I’ve lost some money, forgotten to tip and gotten drunk on the strip, so a bit of a cliche of an Australian in Vegas.

Rhiana Merota’s LIA Diary #3: 25 before 25… With a little help from Creative LIAisons

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That’s a wrap on 5 days of Creative LIAisons in Vegas. But this time, what happened in Vegas won’t be staying in Vegas.

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #3: Inspiration, takeaways and final goodbyes

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It’s 10:23am. The watery airport coffee is doing little to resurrect us after last night’s final Vegas hurrah with...

Last Spin in Vegas: Creative LIAisons closes with insights from the world’s top creative leaders

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As the curtain came down on Creative LIAisons, 130 emerging creative leaders from around the globe wrapped up an...

Arnya Karaitiana’s LIA Diary #2: “The best work often lives where two threads meet: people and place, together”

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Las Vegas is a place that doesn’t believe in silence. Slot machines humming, endless carpets, neon fighting for your...

MDS Creative Advertising teams have eight ideas shortlisted for Student Axis; three teams announced as Grand Finalists for Student ORCAs

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Media Design School’s Creative Advertising students shortlisted at Student Axis and Student Orcas.

Movember and NZ Rugby urges noise over men’s suicide in new campaign via Dentsu Creative NZ

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New Zealand Rugby and Movember are encouraging fans to take a stand against silence as part of the rugby’s ongoing...

Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”

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Vegas, baby. Twenty years have passed since I was last in Las Vegas - and remarkably, it felt exactly the same.

Rhiana Merota’s LIA Diary #2: 25 before 25… With a little help from Creative LIAisons

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As you might remember from my last entry, I relayed the first 10/25 learnings before I turn 25...

Matthew Chen’s Creative LIAisons Diary #2: Welcome to Zombie-con… powered by coffee, Tylenol and sunglasses indoors

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Day 3 already!? Time to get judgey. Quietly sitting behind ten of the world’s best minds we watched as they...

Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party

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Before I felt ready for it, Day #2 arrived – the workshop competition. A point of acute anxiety for me leading up to...

Gavin Chimes’ LIA Diary #1: Bread rolls, bold ideas and brilliant conversations

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Day 1 of judging Creativity in B2B and Transformative Business Impact. The jury is made up of brilliant creative...

Arnya Karaitiana’s LIA Diary #1: Insights and soundbites from the first day of judging

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Today was the first day of judging at the London International Awards in Las Vegas, where I joined the...

Tristan Reid’s LIA Diary #1: “Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running since the ’70s”

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Touching down in Las Vegas is like being dropped into a neon fever dream that’s been running non-stop since the ’70s.

Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking

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Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for our next-generation creative leaders...

Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition

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New Type-High award designed by TDC Chairman Emeritus Graham Clifford; competition branding by Morcos Key.

NZME strengthens programmatic strategy; appoints Deep Balsara as Programmatic Manager

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New Zealand Media and Entertainment (NZME) has announced the appointment of Deep Balsara as Programmatic Manager...

Tenfold Creative wins Real Living account, launches first campaign for Remuera Gardens

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Real Living has appointed Tenfold Creative as its new creative partner, with its first campaign promoting the...

Taylors Wines launches new ‘For all time’ global brand platform via Agency Next Door

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Iconic Australian winery Taylors Wines has today unveiled its new global brand platform, developed in partnership...

WORTH YOUR WHILE FLIP CLICHÉS IN ‘HOLY CROCODILE’ SHORT TO PROMOTE DOWN UNDER FILM FESTIVAL IN COPENHAGEN + BERLIN

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Crocodiles, cork hats, and kangaroos may be just a few cliches that come to mind when Europeans think of life Down...

DDB Group Aotearoa scores Bronze Statue in LIA Creative Use of Data category in Vegas

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LIA has announces the winners in the Creative Use of Data category in Las Vegas.

Motion Sickness scores Gold Statue in LIA Online Film category and Gold in Branded Entertainment

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LIA has announced the winners for TV Cinema and Online Film as well as Branded Content and Branded Entertainment.

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #2: The Grand Prix Benchmark & Six Jury Room Insights

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It’s 11:56pm. The man on the other side of the table with a silver name tag pinned to his suit flips over his final card

Good Times: Work, fun and games from the first week of LIA judging at the Encore in Las Vegas

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CB has been capturing the action so readers can get a taste of the atmosphere that makes LIA more than just a judging...

Sweetshop is officially B Corp Certified

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The Sweetshop has officially joined the global B Corp movement, marking a new chapter in its journey.

Campaign Brief Creative Circle: What’s hot in October?

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Campaign Brief Creative Circle October with Sarah Chernishov, Shane Bradnick, Kim Pick and Brad Collett.

Curious Nation launches ‘Activation Effectiveness Barometer’ to reveal how below-the-line marketing is measured and valued

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As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia+NZ.

Call for FREE Entries to Campaign Brief NZ Agency of the Year + HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual c

Barfoot & Thompson inspires kiwis to do big things in new campaign via Pitchblack + Together

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Barfoot & Thompson is breaking new ground in New Zealand real estate with the launch of Do Big Things.

Bestads Best of the Week: Spark New Zealand ‘Split’ via Colenso BBDO, Auckland

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Bestads Best of the Week Reviewed by Mike Roe, Chief Creative Officer, Hanson Dodge, Milwaukee

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop

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Thirteen teams of ten Creative LIAisons attendees from across the globe were challenged to ideate, make and pitch...

Westpac NZ launches ‘House of Credit Card Fears’ pop-up experience via Saatchi & Saatchi NZ and Spark Foundry NZ

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Westpac New Zealand has partnered with Saatchi & Saatchi NZ to unveil Fear-Free Credit, a new campaign designed to...

Matthew Chen’s Creative LIAisons Diary #1: You’re not just a creative, you’re a human

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13,000+ km away or 8000+ miles as the locals would say, sits a city that is unapologetically exaggerated… Las Vegas.

NSPR rebrands as Sayso, ushering in a new era under Kate Grant and Rebecca Reid

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For almost two decades, NSPR (formerly Niki Schuck PR) has been a trusted PR, communications and talent management...

Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons

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In a couple of months I’m turning 25, which is a pretty big milestone for me.Right now, I’m over at Creative LIAisons...

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the felt

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It’s 10:43am. We find ourselves walking down the real-life GTA simulator that is Venice Beach promenade, weaving...

The Sweetshop Signs Director Beatrice Pegard

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Pegard brings a signature blend of charm, cinematic style, and comedic precision to the table.

DDB Aotearoa picks up Bronze in LIA’s Creativity in Media category for Vogel’s ‘Certified Toasters’

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The energy in Las Vegas just went up a notch as LIA releases its first batch of Winners & Finalists.

Asahi brings modern Japan culture to Auckland in new Nama Jokki pop-up via Hearts & Science

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For three days only, a select group of guests were invited behind closed doors to experience a space transformed to...

Crystal Hay’s Creative LIAisons Diary #1: “Never stop wondering”

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Day One is complete. But not without getting lost on the way to the LIAisons conference and stumbling into a crew of...

LIA honours creative leader Dörte Spengler-Ahrens with prestigious LIA Legend Award

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Dörte has built a career of firsts: founding MARIA, Germany’s first women’s agency; becoming the first female...

LIA Day 2 and 3 of Judging: First thoughts from Michael Ritchie, MD and co-owner of Revolver

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LIA judging is in full swing in Las Vegas as two powerhouse panels kick off: Evolution & Creative Use of Data and...

130 young creatives hit Las Vegas for the Creative LIAisons education program

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For the room’s rising female stars, Chaka Sobhani urged, “Never be afraid to find your voice, and fight for it.”

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2025

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

Campaign Brief Creative Circle: What’s hot in September?

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September 2025's edition features Matty Burton, Christie Cooper, Regan Grafton and Crystal Hay.

LIA’s 40th Year Judging Kicks Off

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The curtain rises in Las Vegas as LIA marks its 40th year, bringing together global industry icons for nine days of...

Bestads Best of the Week: Hornbach’s ‘DIY Odyssey’ via Heimat TBWA, Berlin

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

The 2025 ORCAs launches call for entries – Entries close at 5pm on Tuesday 14 October

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The 2025 Outstanding Radio Creative Awards (ORCA), offer one of the most exciting and well-rewarded opportunities for...

Shine Lawyers appoints Motion Sickness as global creative and strategic agency partner

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Auckland-based creative company Motion Sickness has been appointed as Shine Lawyers’ global creative and brand...

academyEX co-develops stirring ‘Because You’re Not Done Yet’ campaign using AI

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What do you do when AI is rewriting the old rules of work, fear of messing up is holding people back from diving in...

Prestigious Crystal Pencil takes center stage in The One Show 2026 call for entries campaign

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The pinnacle of industry creative achievement, the distinguished Crystal Pencil, is the centerpiece of this year’s...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Senior creative team Riana McKenzie and Zoe Perrin ~ AKA “RiZo” ~ join Colenso BBDO

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Colenso BBDO has bolstered its creative team with the addition of senior creatives Riana McKenzie and Zoe Perrin...

Bestads Best of the Week reviewed by Klaartje Galle, Chief Creative Officer, VML Belgium

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Tickets now on sale for the 2025 Effie Awards Aotearoa held Thursday 23 October, 6pm-10:30pm

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Tickets are now on sale for the 2025 Effie Awards Aotearoa in association with TVNZ.

Spark powers a surreal cross-country adventure in latest brand campaign via Colenso BBDO

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Spark New Zealand has unveiled a new brand campaign in collaboration with Colenso BBDO, highlighting the everyday...

Whau Mental Health Research Foundation launches new campaign via Run Aotearoa

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Independent creative agency Run Aotearoa has partnered with the Whau Mental Health Research Foundation to launch a...

New World heroes butcher expertise in new ‘Certified Wonderful’ campaign via DDB Aotearoa

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DDB Aotearoa has partnered with New World to launch Certified Wonderful - a new integrated campaign created by DDB NZ.

NZ scores one Gold, two Silver + three Bronze at APAC Effie Awards; TBWA wins Gold; Pitchblack named runner up Independent Agency of the Year

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New Zealand’s creative agencies proved their effectiveness on the regional stage at the 2025 APAC Effie Awards in...

The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

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VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of...

Bastion Shine promotes Luke Farmer to Managing Director of its creative practice

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Bastion Shine, part of Bastion, has announced the appointment of Luke Farmer as Managing Director of Bastion Creative...

Ogilvy PR appointed by Specsavers in earned agency consolidation

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Leading optical and audiology brand Specsavers has consolidated its earned communications activity across Australia...

The State of the Australasian Post Production Industry in 2025: a period of disruption, reinvention, and cautious optimism

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The past 12 months have been a period of disruption, reinvention, and cautious optimism for the Australian post producti

New York Festivals Health Awards announces the 2025 Shortlist Jury

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The 2025 New York Festivals Health Awards, celebrating innovation and excellence in healthcare, wellness, and...

Latch expands leadership team to power growth and drive DOOH innovation

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Latch Digital has announced the appointment of two senior leaders, strengthening its capability and laying the...

Bestads Best of the Week: Nike’s ‘Why Do It?’ via Wieden + Kennedy, Portland

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

The One Club Adds Aaron Starkman, Xanthe Wells and Greg Hahn to Board of Directors

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The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global...

RUN Celebrates Te Wiki o te Reo Māori with Tiki-Inspired Design Series

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For Māori-owned, independent creative agency RUN, te reo Māori (the Māori language) is part of their everyday.

Surf Life Saving New Zealand launches bold national call for volunteers via Contagion

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Surf Life Saving New Zealand (SLSNZ), the iconic organisation with a 114-year legacy of protecting lives on our...

New martech venture Accelerator launches in Auckland

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A new player has entered New Zealand’s marketing technology scene.

VML achieves global winning streak with trio of major awards

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VML's global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign...

Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year

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KFC takes out the 2025 APAC Creative Brand of the Year honour with campaigns from VML, Wolf Bkk and Publicis/Bananas...

Ogilvy ANZ launches Generative Impact to boost brand discoverability in AI search

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Ogilvy ANZ has today announced the launch of Generative Impact, a pioneering new offering designed to empower brands...

Marketing heavyweight Mike Hutcheson joins MintHC board; Robert Capon named GM

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Leading digital transformation consultancy MintHC has announced the appointment of renowned marketing figure...

Darkhorse’s Francesca Kelly and Colenso’s Léon Bristow named on Campaign’s 40 Under 40 List

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Campaign Asia Pacific has released its 40 Under 40 List, honouring the under-40 talents who are shaping the future of th

Kubota appoints VML as full-service agency of record across New Zealand and Australia

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VML has been appointed agency of record (AOR) for Kubota in Australia and New Zealand, following a competitive review.

Qantas launches second leg of its New Zealand ‘Moments That Matter’ campaign via True

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The follow-up to 2024’s successful campaign sees another authentic story of Aussies and Kiwis connecting for the...

Bestads Best of the Week Reviewed by Mark Elwood, Chief Creative Officer, Leo UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Tickets now on sale for The One Club’s Portfolio Night in Auckland, hosted by Droga5 ANZ

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Google to serve as exclusive global sponsor for the world’s largest annual same-night ad portfolio review.

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

AA Insurance unleashes cheeky seal Celia in new ‘Live a Little Freer’ campaign via DDB Aotearoa

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AA Insurance (AAI) and DDB Aotearoa are inviting Kiwis to leave their worries behind with the launch of a new home...

Lotto NZ brings Imagine campaign to life with cheeky Polar Bare activation via Bastion Shine

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Lotto NZ has taken its latest Imagine campaign off-screen and onto the slopes with a bold brand activation developed...

Kimberlee Wells promoted to CEO, TBWA\Australia

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TBWA has confirmed the appointment of Kimberlee Wells as chief executive officer of TBWAAustralia, expanding her...