Archive

Motion Sickness and DIG PR share #14 spot in 2025 ADC Asia-Pacific Agency Rankings

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Motion Sickness and DIG PR have both been ranked equal #14 agency in Asia Pacific in the ADC Global Creative Rankings

Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address

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"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."

2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum

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As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get...

Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family

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In this edition of Beyond The Brief, TBWA\NZ CCO Shane Bradnick shares how the agency brought joy and emotional depth...

Deadline extended to May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de

NZ scores one Yellow Pencil, one Graphite Pencil, 11 Wood Pencils at 2025 D&AD Awards; The Tuesday Club / Assembly wins Yellow Pencil for Animation

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New Zealand has won 1 Yellow Pencil, 1 Graphite Pencil and 11 Wood Pencils at the 63rd D&AD Awards Ceremony.

UFO Rodeo expands footprint to Wellington with acquisition of production studio Wrestler

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Independent New Zealand-owned creative powerhouses join forces to deliver smarter, bolder storytelling at scale.

Katrina Alvarez-Jarratt departs ECD role at TBWA\Sydney after nine years with the agency

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Campaign Brief can reveal that after nearly a decade with the agency, Katrina Alvarez-Jarratt has departed TBWASydney

“Please Ignore It”: Tourette’s Association of NZ launches anti-awareness awareness campaign for Tourette’s Awareness Month via Saatchis NZ

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Tourette’s Association of New Zealand launches an awareness campaign that wants you to ignore.

Motion Sickness adds five new hires across strategy, creative and client service

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Independent agency Motion Sickness has made five new hires across its Auckland office, expanding its capabilities in...

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

Attivo acquires US AI-powered growth agency The Next Practice

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Global marketing services company Attivo continues its build-up of capabilities in the U.S., this week announcing...

The Sweetshop NZ welcomes Jimena Murray to the team as Executive Producer

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The Sweetshop has officially announced that Jimena Murray has joined the team as Executive Producer.

V Energy + Thinkerbell fuel the flow-state in new campaign for slow-release energy range V Riise

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V Energy has partnered with Thinkerbell to launch its brand new range of slow-release energy drinks, V Riise...

13 more entries from New Zealand make the cut in final round of D&AD 2025 shortlists

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13 entries from New Zealand have made the cut with Colenso BBDO and The Tuesday Club leading the Kiwi shortlists with...

Pum Lefebure and Tiffany Rolfe take on new board leadership roles at The One Club for Creativity

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Lefebure, previously Vice Chair, replaces Glenn Cole as Board chairperson.

MAD STARS deadlines quickly approaching: Regular deadline – Friday May 30, final deadline – Monday, June 16 (late fees apply)

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The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.

NTE 4 IT: KiwiPlates unveils new ‘Lovely Nite’ film via Saatchis NZ ~ directed by 3&7’s Jane Shearer

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Jane Shearer of 3&7 shoots latest film for KiwiPlates' 'Everyone has a Story' brand platform.

Ellena Mills’ D&AD Diary Pt 2: “It’s damn hard to get shortlisted. It’s even harder to win a Pencil”

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"Day two began with our shortlist in hand and the real stakes on the table."

Comms Council set to host new webinar: ‘How to Speak the Language of the CFO and the Board’ with Ian Whittaker – Wednesday 11 June at 9.00am

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Webinar announcement: How to Speak the Language of the CFO and the Board - Wednesday 11 June at 9.00am.

Mahmood Shiblaq departs Bastion Shine to join YS. in Performance Director role

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Independent agency YoungShand has appointed respected digital media leader Mahmood Shiblaq as its new Performance...

14 entries from New Zealand make the cut at the first shortlist stage of 2025 D&AD Awards

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14 entries from New Zealand have made the cut led by Colenso BBDO with four shortlists.

Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Vogel’s send Kiwis a slice of home in new ‘Toastcards’ campaign via DDB Aotearoa

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DDB Aotearoa and Vogel’s have answered the prayers of homesick New Zealanders across the globe, with their new...

Ogilvy Network ANZ unites social and influence expertise under ‘Social@Ogilvy’ banner

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Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together...

Media Design School’s Gab Gillespie and Aidan McNeillage make the cut at shortlist stage of AKQA’s Future Lions competition

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Gab Gillespie and Aiden McNeillage, a creative advertising team from Media Design School, have made the cut at the...

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2024

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

Colenso BBDO ranked #10 APAC Agency of the Year in The One Show 2025 Creative rankings; Special NZ ranked #5 Independent APAC Agency of the Year

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Based on point totals for wins at The One Show 2025 announced last week during Creative Week in New York...

TBWA\NZ promotes Group Business Director Priyanka Patel to Managing Partner

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TBWA\NZ has announced the promotion of Priyanka (Pri) Patel to Managing Partner, recognising her exceptional leadership.

A Kiwi or Aussie attending Cannes Lions in June? let Campaign Brief know now to keep in the loop

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Celebrate Cannes with the Aussie and Kiwi contingent and expat creative directors from around the world

Ellena Mills’ D&AD Diary – Part 1: Kerning, Craft and Creative Envy

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"First day judging D&AD packaging design was equal parts jet lag, excitement, and that awkward new-kid feeling."

D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

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D&AD and Shutterstock release AI & Creativity Report 2025 'Shaping the Shift - Leading in the Age of Intelligence'.

Break Up with Your Car: Auckland Transport urges Aucklanders out of ‘car monogamy’ in latest ‘Mix Your Go’ campaign via FEDERATION

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Campaign reframes car dependency inspiring Aucklanders to start seeing others, walking, biking, buses, ferries & trains.

Milwaukee launches first-ever regional brand campaign in ANZ ‘Forever For The Trade’ via Roller

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The new campaign not only breaks new ground for the brand in Australia and New Zealand, but also reaffirms its...

AdWorks Shop launches, offering fast marketing solutions for SMEs, backed by Waitapu Group

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First-of-its-kind online marketing store to bring quality, fast, and affordable marketing support for small businesses.

Tremains Real Estate appoints Rainmakers as new media agency following a competitive pitch

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Following a competitive pitch, national property experts Tremains Real Estate, have appointed Rainmakers as its media...

SEEK helps Tarzan, Dorothy and the Tooth Fairy find their jobs in new campaign via Droga5 ANZ

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SEEK, Australia’s leading employment marketplace, has launched a major new brand campaign highlighting that every...

Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for New Zealand and Australia

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding

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"Ok, here we go, enter the password and pow - you have 600,000,0047 case films still to judge..."

One Show 2025: FCB NY takes out Best of Show for Spotify ‘Spreadbeats’ + Agency of the Year title

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FCB New York capped off a stellar year at The One Show 2025, winning Best of Show for Spotify “Spreadbeats” and being...

DDB Group Aotearoa turns Brad Pitt’s Kumeū Macca’s visit into nationwide shout for all Brads

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It’s not every day one of the world’s biggest names pulls into the Drive Thru in semi-rural Auckland...

Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York

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"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...

LIA Creative LIAisons Global Virtual Coaching Program officially kicks off

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Among the coaches are Gabriel Schmitt, Susan Credle, Motonori Sugiyama, Carlos Camacho, Samira Ansari...

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion

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Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can't replace...

Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”

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I was excited to be asked to judge the One Show - after all, it is one of the major advertising awards you feel proud...

Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.

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In this punchy op-ed, Sanam Goodman and Erin Morris, die hard creatives from Australian indie agency Young Folks, unpack

Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn

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Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real...

NZ snares one Gold, six Silver, five Bronze Pencils at The One Show; Colenso scores one Gold, five Silver + one Bronze for ‘Adoptable. By Pedigree.’

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New Zealand has secured one Gold Pencil, six Silver Pencils and five Bronze Pencils at The One Show 2025.

Cystic Fibrosis NZ launches fundraising pop-up store selling jars of Cannes air via Chemistry

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Cystic Fibrosis NZ is calling on the NZ marketing and advertising industry to help raise vital funds for Kiwis living...

Kristal Knight departs ECD role at Ogilvy New Zealand after over three years with the agency

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Ogilvy New Zealand Executive Creative Director Kristal Knight has announced her departure from the agency after three...

Australians and New Zealanders call for brand honesty: TRA reveals results of latest Mood of the Nation study ‘Are we nearly there yet’

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In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for...

ANZ’s Sharma family celebrates the joy of paying down your home loan in new spot via TBWA\NZ

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Seeing your mortgage go down is one of life's big accomplishments. And in the latest instalment of ANZ’s long-running...

Colenso BBDO takes home two Grand Statues at 2025 Clio Awards for ‘Adoptable. By PEDIGREE’

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Colenso BBDO has walked away from last night’s 2025 Clio awards with 2 Grand Statues. In total 39 Grands were handed...

The Sweetshop scores two shortlisted entries at shortlist stage of CICLOPE Asia Pacific 2025

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The shortlist for CICLOPE Asia Pacific 2025 has been announced ahead of the Winners Showcase on Wednesday 28 May...

Carlsberg launches global campaign brewed with miracles to celebrate 20th anniversary of ‘The Miracle of Istanbul’ via Worth Your While

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Aussie expat Tim Pashen, Creative Director at Copenhagen-based agency Worth Your While, is behind Carlsberg’s latest...

Bobblehead Ray saves the day in AA’s new Membership campaign via Quantum Jump

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AA launches new Membership campaign featuring your new favourite bobblehead.

GMSV unveils the 2025 GMC Yukon Denali in AU + NZ with new ‘Made for More’ campaign via MBCS

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General Motors Specialty Vehicles (GMSV) has launched its bold new multi-platform campaign “Made for More” via MBCS...

Goldpine embraces rural humour in cheeky new ‘The Natural Choice’ campaign via Boxer

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Goldpine has launched a new brand campaign via Boxer, that’s already turning heads in paddocks and beyond.

Ingham’s gives parents the ultimate bargaining snack in new campaign via True New Zealand

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True has launched its first campaign for Ingham’s as part of their new partnership.

Make-A-Wish Aotearoa launches new fundraising campaign ‘The Waiting Room’ via Chemistry

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The campaign will seek to raise vital funds to help grant wishes for critically-ill Kiwi kids.

Zip Water appoints Avenue C as new media agency across ANZ

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Zip Water, the globally recognised leader in instant boiling, chilled and sparkling water systems, has appointed...

Honda New Zealand’s hybrid love story takes off in new work via Thompson Spencer

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Following its official appointment late last year, full-service agency Thompson Spencer wasted no time in seeing the...

Fair Food launches a new brand identity via Daylight as impactful as its mahi

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Since 2011, Fair Food has rescued over 2.8 million kilograms of kai destined for waste, redistributing it to...

YoungShand expands digital team; appoints Todd Wright as new Head of Digital Production

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Independent agency YoungShand has appointed Todd Wright as its new Head of Digital Production, following an extensive...

Samsung + BBH Singapore’s new campaign shows AI’s role in solving real-life Gen Z struggles

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The global campaign launches from May across television, cinema, social, and online platforms.

Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’

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In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk.

Heineken NZ launches bold 3D ‘Beer Pour’ OOH work via Saatchi & Saatchi and Dentsu Aotearoa

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Heineken NZ has delivered a high-impact special build installation in the heart of Auckland’s vibrant Ponsonby.

Craig McLeod departs Droga5 Aotearoa for Strategy Director role at The General Store

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The General Store, a creative agency known for its multi-disciplinary approach to brand building, has announced the...

Today’s the Final Day to Enter the 2025 Gerety Awards: Friday, May 9

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All submissions must be finalised by today Friday May 9th.

Cannes Lions annnounces 2025 Shortlisting Jury ~ Line-up includes D’Souza and Grafton from NZ

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"The 2025 Shortlisting Jury is a true reflection of the global nature of creativity today. The addition of new markets

Waikato Management School students visit HERO Melbourne as part of global business tour

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Final-year honours students from New Zealand’s Waikato Management School were treated to an insider’s look at one of...

Colenso BBDO named one of the world’s top 11 agencies in Contagious Pioneers 2025 list

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Contagious unveils the agencies that set the standard for creative excellence in advertising and marketing

Bestads Best of the Week Reviewed by Till Diestel, Chief Creative Officer, Serviceplan Germany

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Bestads Best TV of the Week: Heineken’s ‘Social Off Socials’ via LePub

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"Really love this new piece by Heineken. It truly captures the Zeitgeist, and it's beautifully crafted," says Diestel.

Graeme Dingle Foundation launches new ‘Future Bound’ brand campaign via Electric Art

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Through a partnership with UnLtd, Electric Art has developed a new brand campaign for Graeme Dingle Foundation called...

OPPO puts real $1399 phones on posters for Reno13 launch in new work via YoungShand

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OPPO secretly put five actual Reno13 Pros - worth $1,399 each - on the posters themselves...

ABEL helps MILKRUN launch their new brand creative ‘MILK IT’ with an unmissable campaign

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Continuing to deliver across the Australian and New Zealand markets; ABEL has collaborated with MILKRUN to support...

JAECOO marks arrival in Australia and NZ with new integrated campaign via M+C Saatchi, Sydney

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Automotive disruptor JAECOO has officially arrived in Australia and New Zealand, marking its debut with the highly...

Mental Health Foundation of New Zealand appoints Stanley St for digital rebuild

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The Mental Health Foundation of New Zealand (the MHF) has appointed creative and strategic agency Stanley St to...

Former Saatchi & Saatchi CEO Anthony Gregorio takes Executive Chairman ANZ role at Attivo Group

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Gregorio will oversee 303 MullenLowe, Mediahub, Tonic, Farrimond and Gorilla across Australia and New Zealand

Campaign Brief Q&A with Melanie Spencer, Co-CEO and Co-founder, Thompson Spencer: “We want to become the greatest indie agency in the world”

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After a major merger in March between Thompson Spencer and Reason, and a bold expansion into the Australian market...

Gerety Awards sets Final Deadline for this Friday May 9; Teams Up with Funny Women for Humour Jury

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The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is announced..

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

Rockit launches new global marketing platform ‘Rockit Every Little Moment’ via The Bakery

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To help drive new consumer demand for the 2025 season, innovative New Zealand snack sized apple brand, Rockit is...

Clockwork Films announces exclusive representation of director JH

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JH is more than just a filmmaker—he’s a storyteller, creative strategist, and a builder of beautiful cinematic worlds.

DARKHORSE Founder Liam Taylor set to join Special PR as Business Development Director

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Special PR is welcoming industry powerhouse Liam Taylor into the fold, who will be joining as Business Development...

PHD Aotearoa helps Kindness Collective’s PJ Project keep kids warm this winter

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PHD Aotearoa is helping Kindness Collective promote its annual PJ Project, a nationwide campaign aiming to provide...