Archive

Rockit launches new global marketing platform ‘Rockit Every Little Moment’ via The Bakery

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To help drive new consumer demand for the 2025 season, innovative New Zealand snack sized apple brand, Rockit is...

DARKHORSE Founder Liam Taylor set to join Special PR as Business Development Director

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Special PR is welcoming industry powerhouse Liam Taylor into the fold, who will be joining as Business Development...

PHD Aotearoa helps Kindness Collective’s PJ Project keep kids warm this winter

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PHD Aotearoa is helping Kindness Collective promote its annual PJ Project, a nationwide campaign aiming to provide...

Campaign Brief’s The Work 2025 open for entries: Free to enter – Deadline May 20th

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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.

A Kiwi or Aussie attending Cannes Lions in June? let Campaign Brief know now to keep in the loop

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Special guests will include many of the New Zealand and Australian jurors and several prominent creative directors from

Gerety Awards sets Final Deadline for Friday May 9, Teams Up with Funny Women for Humour Jury

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The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is announced..

Hard Rated lands in New Zealand with cheeky launch campaign via Droga5 Aotearoa

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In a boldly refreshing move, Australia’s number one RTD, Hard Rated, is hitting New Zealand shelves - backed by a...

Cannes Lions to honour rapper, activist and author Sonita Alizadeh as its 2025 LionHeart

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The Afghan rapper, human rights activist and author will be awarded during the Festival in June.

Strategy Creative’s Chris Flack joins jury for global 2025 Communication Arts Design Awards

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Strategy Creative Design Director Chris Flack has been announced as the only New Zealand-based judge for the...

Brands unite to support the Westpac Chopper appeal in TV ad takeover via Saatchi & Saatchi NZ

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The powerful sound of a rescue helicopter will disrupt TV advertisements for a lineup of trusted brands, as Westpac...

YoungShand Managing Director and Co-founder Duncan Shand joins the IMANZ board

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Shand brings extensive experience to the position from a varied career across media, marketing and advertising.

LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”

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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...

Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song

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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.

Colenso BBDO scoops four Gold Statues + two silver at 2025 Clio Awards; two Bronze to Ogilvy

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Colenso BBDO claimed four Gold Statues and one Silver for Adoptable. By PEDIGREE, as well as a Silver Statue for Skinny

Goodnites uses AI-enhanced voices to destigmatise bedwetting in new global radio campaign via FCB Aotearoa and Eardrum

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FCB Aotearoa and Eardrum’s global campaign uses AI to remind parents that bedwetting just takes time.

Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Phil Eastwood: Out of Home – Act Like a Showman, and We’ll Provide the Stage

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Guest post by Phil Eastwood, General Manager, JCDecaux New Zealand.

Heineken campaign imagines an influencer crisis in a world without social media followers

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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...

RUN and FCB Media launch 2025 local election campaign for the Electoral Commission

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The Electoral Commission has launched its 2025 local election campaign, with independent creative agency RUN Aotearoa...

HOYTS takes cinema dreams to the Xtreme in new campaign via The Studio and Studio Pancho

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HOYTS is rolling out a new campaign to showcase and expand its HOYTS Xtremescreen experience, where movies are not...

Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”

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This year’s One Show judging took place in the Dominican Republic. It’s a beautiful Caribbean Island known for its...

Rob Reilly talks creativity, AI and risk in new ep of NYF’s ‘Rough Cuts with Thiago Cruz’ podcast

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In the latest episode of New York Festivals Advertising Awards' new podcast Rough Cuts, Grey New York CCO Thiago Cruz...

Chemist Warehouse appoints DARKHORSE as experiential partner for its annual Chemist Warehouse brand showcase

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Chemist Warehouse, one of Australasia’s largest pharmacy and beauty retailers, has appointed brand experience and...

Cannes Lions sets the stage for 2025 with cutting-edge content, culture and creativity

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The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a...

Pepsi returns with new chapter of its ‘Thirsty For More’ platform featuring David Beckham

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“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love.

JCDecaux renews partnership with the New Zealand Team through to 2028

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Four-year agreement confirms JCDecaux as exclusive Out-of-Home partner

MDS Alumni Team Willow Whitham & Zac Riddell Willow win Webby Award for ‘Kinsultants’

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MDS Alumni team Willow Whitman and Zac Riddell, currently working at FCB Aotearoa, were recognised last week at the...

OPPO New Zealand’s 14% growth boosted by partnership with Common Ground PR

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A shared challenger mindset has proven a winning formula as OPPO New Zealand confirms Common Ground PR as its...

Auckland-based design agency Onfire Design recognised at prestigious TDC71 competition

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Creative innovation and extraordinary craft were on full display in the global winners in the prestigious TDC71...

Acton appoints Chemistry as new agency to drive growth for Lee Kum Kee, Indomie and Golden Sun

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Acton International Marketing NZ has awarded Chemistry the account for its iconic, Lee Kum Kee, Indomie and Golden...

Melanie Spencer shortlisted for CEO of the Year in the 2025 Women Leading Change Awards

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Melanie Spencer, Co-CEO and Co-Founder of full-funnel creative and media agency, Thompson Spencer, has been...

Season 2 of ‘Birds Eye View’ lands on TVNZ+ created by The Sweetshop and Studio Local

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Get ready for lift-off—Bird’s Eye View is back for another season of charming chaos and avian absurdity.

Blind Low Vision NZ launches ‘Doggy Doonations’ to fund guide dog training via YoungShand

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Blind Low Vision NZ has turned to product development with the launch of Doggy Doonations via YoungShand.

Changi Airport unveils ‘A Taste of Asia’ via Connecting Plots, inspiring Aussie and Kiwi travellers to explore Asia through flavour

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Produced by Infinity Squared and directed by Luna Laure, the production was a whirlwind tour, filmed in four countries a

NZ scores four Grands Prix at Spikes Asia 2025; two for Colenso BBDO and one apiece for DDB and Special; Colenso BBDO crowned APAC Agency of the Year; Ogilvy nabs Network of the Year title

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Two Grands Prix at Spikes Asia 2025 for Colenso BBDO and one apiece for DDB and Special

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

Bestads Best of the Week: Penguins International ‘Protest March of the Penguins’ via Rethink, NY

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“I usually judge work (privately) by how jealous I am of it and how much I wish I had made it,” says Zuliani.

Bestads Best of the Week Reviewed by Scott Zuliani, Freelance Creative Director, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Campaign Brief Q&A with Zac Riddell & Willow Whitham: Winning AXIS, cracking the Webby Awards, and creating work that matters

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UPDATED: Since this Q&A first ran earlier this month, Zac Riddell and Willow Whitham have added another accolade to...

World Animal Protection and Happiness Brussels turn YouTube’s first video into a call for change

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Youtube’s first video celebrates its 20th anniversary, and only now the world learns its full story

Dan Beaumont: Looking for Certainty in a Chaotic World

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Does it feel like the world order, we once depended on, is slipping away?

Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for New Zealand and Australia

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Say ‘NO’ to notifications: 2degrees launches new digital wellbeing campaign via TBWA\New Zealand

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As part of its ongoing ‘Fighting for Fair’ platform, 2degrees has launched ‘NOtifications,’ its latest initiative to...

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

Countdown to AWARD Awards Final Deadline: Entries close TODAY Wednesday, 23 April

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The final deadline for the AWARD Awards is set for TODAY Wednesday, April 23 (includes a 15% late fee). Now in its

Motion Sickness scores four finalists at the shortlist stage of the ADC 104th Annual Awards

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The One Club for Creativity has announced the global finalists in the ADC 104th Annual Awards, including four from NZ.

Motion Sickness wins Prestigious Global Grand Effie for Fire & Emergency NZ’s ‘You’re Cooked’

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Motion Sickness has taken home one of the world’s most prestigious marketing awards – a Global Grand Effie at the...

Cannes Lions announces 2025 Awarding Juries ~ includes 7 jurors from New Zealand

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This year’s line-up brings together some of the most highly respected and accomplished industry talent from around the

Colenso BBDO, Special, FCB and Motion Sickness make the cut at The One Show 2025 finalist stage

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16 entries from New Zealand have made it through to the finalist stage of The One Show 2025.

Bestads Best of the Week with Kaleeta McDade, Global Chief Experience Design Officer, VML

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

New Zealand Defence Force recruits Special Wellington as new creative agency; launches new ‘Join a team you can count on’ campaign

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Special Wellington has joined the New Zealand Defence Force recruitment frontline, alongside MBM following...

The Public Relations Institute of NZ announces 50 finalists for the 51st Annual PRINZ Awards

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The Public Relations Institute of New Zealand (PRINZ) have unveiled the 50 finalists that are to be recognised at...

Pead promotes Alice Grigg to Account Manager

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Pead has announced the promotion of Alice Grigg to Account Manager.

New Zealand-based independent agency Thompson Spencer establishes first Australian offices

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Leading New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia.

Auckland Rugby revives local club scene with new brand and campaign via Crave Global

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Purpose-led creative agency Crave Global has worked alongside the Auckland Rugby Union to establish a fresh new club...

AKQA promotes AU/NZ Executive Creative Director Tim Devine to Global Chief Invention Officer

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Australian creative tech leader steps into newly expanded global leadership role.

Colenso BBDO and Ogilvy New Zealand make the cut at shortlist stage of 61st annual Clio Awards

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11 entries from Aotearoa have made the cut at the shortlist stage of the 61st annual Clio Awards.

Special and Motion Sickness lead NZ’s charge at 2024 Effie Global Best of the Best Awards

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Three New Zealand campaigns have been named as contenders in the prestigious 2024 Effie Global Best of the Best...

Vogel’s launches ‘BreadyWear’ – wearable bread collection for travelling Kiwis via DDB Aotearoa

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Record numbers of New Zealanders are continuing to leave our shores to explore the world, leaving behind one of our...

Because ANZ rebrands to Curious Nation to unleash bold curiosity and ignite brand growth

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After almost 15 years, award-winning brand activation agency Because ANZ, today rebrands as Curious Nation, creating...

The Comms Council launches call for entries for the Effie Awards Aotearoa; filament Founder Murray Streets named Convenor of Judges

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The Effie Awards Aotearoa are now open for entry. Sponsored by TVNZ, the awards, held in more than 55 countries...

L’Oréal Appoints WPP Beauty Tech Labs as Influencer Agency in Australia + New Zealand

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L’Oréal has appointed WPP Beauty Tech Labs as its advocacy and influencer agency across Australia and New Zealand...

Actor Cliff Curtis fights off zombies in One New Zealand’s new social campaign via Special PR NZ

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This week, One New Zealand has accepted a rather bizarre endorsement from the US-based Zombie Research Society.

Lightforce Solar launches new ‘The Future is Obvious’ brand platform via YoungShand

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Lightforce Solar, a leader in sustainable energy solutions, has launched a new brand platform, ‘The Future is Obvious.’

New AI platform Glu launches across APAC to speed up ecommerce creative process

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Partner content - Glu launches in APAC region with tools for content creation and management.

DDB Group Aotearoa, Samsung, Safe Surfer and Auckland Intermediate School launch ‘The Worst Children’s Library’ to expose online harm

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‘The Worst Children’s Library’: a school library so shocking children are banned

Motion Sickness and Special PR to represent NZ on Agency Of The Year Global Awards stage

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In a shortlist dominated by global names, Motion Sickness leads the charge for New Zealand agencies at the...

Christchurch-based agency MintHC emerges from strategic consolidation with fresh brand

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Christchurch-based agency MintHC has officially launched, marking the culmination of Mint Design’s strategic...

Specsavers targets comedy crowds in witty outdoor campaign via TBWA\Melbourne

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Specsavers has launched a targeted small format OOH campaign via TBWAMelbourne, that dials up the wit and humour of...

Dricon steps out with a fresh rebrand and new tagline via Quantum Jump

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Since 1965 Dricon has been a tradie’s trusted mate on site. After decades of sitting under the Firth umbrella, it’s...

Bestads Best of the Week Reviewed by Gui Borchert, Executive CD, Innocean USA

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

LIA announces the 2025 Jury Presidents

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London International Awards (LIA) is open for entries for its 40th show. This year, 18 Jury Presidents will be...

Tourism Fiji launches Loloma Hour via Havas – world’s first ‘Happy Hour for the Environment’

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The launch positions Fiji as a proactive leader in sustainable tourism as consumer demand for sustainable tourism grows,

QMS agrees to acquire Oaktree’s stake in MediaWorks New Zealand

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Australian digital outdoor media company QMS has today announced that it is acquiring 100% of Oaktree Capital Management

Perfetti Van Melle appoints Havas Media to drive growth for Chupa Chups + Mentos across AU/NZ

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Leading global confectionary and gum manufacturer Perfetti Van Melle has appointed Havas Media Network as media...

Klook appoints Hatched, Paper Moose, Attention Seeker + Lucid Agency to lead ANZ marketing push

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Travel experiences booking platform, Klook, has announced the launch of its new ‘Agency Village’, which sees four...

Cannes Lions announces 2025 Dan Wieden Titanium Lions Jury line-up

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Judy John, Global Chief Creative Officer of Edelman, will sit as the 2025 Jury President.

Applications now open to emerging talent for MAD STARS’ New Stars MAD Competition 2025

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Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan.

PEDIGREE launches new ‘PEDIGREE Lie Detector’ to help tackle dog obesity via Colenso + Satellite NZ

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Dogs are loveable companions, but when it comes to food, they’re master manipulators.

Julie Dormand launches The Culture Creator to help transform workplace culture and employee experience

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Julie Dormand, advertising and marketing leader and former managing director of The Works, has announced the launch...

Kiwi Mobile makes things better for New Zealanders in new brand campaign via True

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This is the first work from new agency True following a competitive pitch at the end of 2024

UnLtd appoints former Google Media Leader ANZ Philippa Moig as new CEO

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UnLtd, the industry’s social purpose organisation, has announced Philippa Moig as its new CEO.

Special Wellington grows with three new hires across creative and business teams

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Special Wellington has announced the appointment of three new powerhouses...

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Florence Noble joins EXIT’s roster of directors

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Noble is set to bring her innate sense of comedy to EXIT’s directing roster.

Bestads Best of the Week Reviewed by Kirsten Rutherford, ECD, TBWA\Chiat\Day\Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Heading to Cannes: DDB’s Kara Gouws, Daylight’s Conal Wilson + Lassoo Media’s Lucy Anderson + Gabriella Smith Win Gold at Aotearoa Young Lions

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The winners of the 2025 Aotearoa Young Lions Competition, proudly supported by Google, were unveiled at AXIS Speaks 2025

Droga5 promotes Damon Stapleton and Barbara Humphries to Co-CCOs of ANZ; Droga5 Australia CCO Tara Ford named CCO of Droga5, London

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The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering.

Media Design School alumni shine at the 2025 Axis Awards and Young Lions Competition

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Media Design School’s AdSchool alumni made a major impact at this year’s Axis Awards, taking home the Student Axis...

Grown-ups throw a tantrum in Cardrona Alpine Resort’s latest campaign via The Beards NZ

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Harking back to the ski area’s cheeky roots, Cardrona has launched a new campaign that flips the switch...