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Bestads Best of the Week Reviewed by Sinead Roarty, Executive Creative Director, VML Czechia

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

PRINZ announces finalists for the 52nd annual PRINZ Awards

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The Public Relations Institute of New Zealand (PRINZ) are elated to announce the 55 finalists for the 52nd annual...

Fuck Cancer launches new campaign “Beat Cancer Off” via VML Health – encouraging men to masturbate 21 or more times a month

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At the heart of the campaign is an animated music film that transforms taboo language into a catchy, shareable anthem.

McDonald’s taps the Harlem Globetrotters to dunk new Korean Sticky BBQ range in latest campaign via Wieden+Kennedy Sydney

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The fan truth driving the work is one that Macca’s fans know and love: there’s no such thing as too much Macca’s sauce.

LIA unveils jury presidents and juries; Kiwi creatives and expats named to global line-up

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LIA is bringing together an enviable list of the best creative talent to head the 2026 juries.

Omnicom and Volkswagen launch dedicated global agency Bernbach

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Bernbach is led by CEO Damir Maric, with Frank Hahn serving as Global Chief Creative Officer

Campaign Brief’s The Work 2026 opens for entries: Free to enter – Deadline June 5

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The Call for Entries to Campaign Brief's The Work 2026 is out and it's FREE to enter. Final Deadline is June 5.

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Liza Plyshevsky and Tab Eady survive 24 hours in NZ bush for KathScan Webby Award push

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Liza Plyshevsky and creative partner Tabitha Eady, have officially wrapped their 24-hour live stream from...

Matty J dances through the mess in new OMO ‘Dirt is Good’ campaign via Thinkerbell Australia

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OMO via Thinkerbell is turning everyday chaos into something worth celebrating, with the latest evolution of its long-ru

APAC industry mentorship program Assisterhood expands to Singapore and extends application deadline to Wednesday 15 April

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Assisterhood, the leading APAC mentorship program for underrepresented people in advertising, marketing, media, creative

WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer

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Anne-Isabelle joins from The Estée Lauder Companies to drive WPP’s Elevate28 strategy

Foundry Collective launches – the agency group built for the AI era

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With SMEs forming the backbone of New Zealand's economy, a new Auckland-based agency group, Foundry Collective, is launc

One New Zealand brings Jade’s journey home in third chapter of ‘Finding Jade’ via McCann NZ

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One New Zealand has released the latest chapter of the "Finding Jade" tale via McCann New Zealand (formerly FCB Aotearoa

Creative live-streams herself camping out in the bush for 24 hours to get you voting for the Webby-nominated KathScan

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Liza Plyshevsky, with the help of her creative partner Tab Eady, is taking Kathmandu's recent Out of Your Comfort Zone

Hip-hop artists Church & AP release ‘WX1’ track for Auckland Transport campaign via FEDERATION

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New Zealand indie creative agency Federation has tapped into popular culture to launch Auckland’s new WX1 bus route, rel

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month. As of April 9...

IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

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IDC has announced the addition of photographer Amber-Jayne Bain to its roster, further strengthening its offering to...

KathScan up for People’s Voice Award at 2026 Webby Awards – vote now open

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After winning Gold at the Anthem Awards in New York last year, KathScan by Liza Plyshevsky and Jae Kim from the 2025 cre

Dark Doris earns global recognition as ‘Prime Minister’ lands two Emmy nominations

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Dark Doris, Augusto's entertainment arm, is celebrating a major international milestone after Prime Minister was nominat

Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

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The Coca-Cola Company has announced the launch of 'Uncanned Emotions', its second global brand film for the FIFA...

Hair salon brand Rodney Wayne explores the psychology of confidence in latest campaign ‘Your Way To Shine’ via Lach & Friends

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The latest campaign for New Zealand's leading hair salon brand, Rodney Wayne, makes a compelling creative argument...

Anchor launches disruptive ‘Pour Patrol’ coffee experience for Zero Lacto via Eleven PR + TBWA\NZ

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Eleven PR and TBWA\New Zealand partnered with Anchor to deliver what may be New Zealand's most unexpected coffee...

Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30

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London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering

SharkNinja powers sales surge through retail media campaign via Zitcha and Market Media

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A fully integrated SharkNinja campaign driving awareness to conversion across every major customer touchpoint within Noe

Jurors announced for the 47th AWARD Awards

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AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the

Griffin’s appoints Thompson Spencer as social agency of record

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Creative and media agency Thompson Spencer has been appointed social agency of record for iconic Kiwi biscuit brand Grif

FreshChoice turns City2Surf fun run into a world-first virtual shopping spree with ‘Add to Cart’ launch via dentsu Creative Aotearoa

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dentsu Creative and FreshChoice created Add to Cart; a race innovation that placed prize arches throughout the track.

Omnicom Oceania promotes Kim Hamilton to Chief Marketing and Communications Officer role; Paige Prettyman appointed Chief of Staff

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Omnicom Oceania has appointed two senior leaders to its Executive Leadership Team as it continues to evolve its model an

CB Hot Suit Takes: Heath Davy, CEO + Co-Founder, Yarn

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Campaign Brief Creative Circle: What’s hot in April?

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This month's features picks by Brett Colliver; Chelsea Sietses, Tom Paine and Kat Menary.

CB Hot Suit Takes: Marija Ewan, Business Partner, Chemistry New Zealand

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Comms Council names WPP Media’s Emily Scovell Media Committee Chair

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The Comms Council has announced the appointment of Emily Scovell, Chief Strategy Officer for WPP Media, as the new...

‘There’s power in checking’: Billy highlights hidden energy costs in new campaign via Daylight

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Billy, the Electricity Authority Te Mana Hiko's new price-comparison tool, has launched an eye-catching new campaign via

Bestads Best of the Week Reviewed by Benjamin Bregeault, Executive CD, Ogilvy Paris

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Lightforce Solar makes solar “bloody obvious” in new campaign feat. Kevin Barrett and his sons

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Kevin Barrett emerges as the unassuming star behind New Zealand’s most famous rugby family

Kirin Hyoketsu launches ‘Hyoketsu City Sessions’ activation series across NZ via PHD Aotearoa

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This summer, Kirin Hyoketsu NZ and PHD Aotearoa flipped the script on festival season with the launch of Hyoketsu City S

GWM launches Tank 300 Plug-in Hybrid under ‘BE MORE TANK’ platform via Thinkerbell Australia

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GWM has again urged Australians to 'BE MORE TANK' in new work launching the Tank 300 Plug-in hybrid.

Loupe Agency signs award-winning photographer Sacha Stejko to its roster

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Auckland-based artist management and production company Loupe Agency has signed advertising photographer Sacha Stejko...

CB Hot Suit Takes: Jon Coles, Founder, Coles & Co

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Aotearoa’s Best awards call for entries now open; deadline Friday, June 26

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Film and animation reframed for a new era of craft and creativity.

Curious Nation appoints two as activation demand fuels trans-Tasman growth

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Brand activation agency Curious Nation has strengthened its trans-Tasman team with two new hires across its...

Mars Petcare spotlights canine oral health in Pedigree Dentastix campaign via Colenso BBDO

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Mars Petcare has launched a new global campaign for Pedigree Dentastix, aimed at raising awareness of dog oral health...

MAD Stars 2026 calls for applications for YOUNG STARS and NEW STARS competitions

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Both competitions culminate in an on-site final in Busan, Korea, from August 25 to 28, 2026, during MAD STARS 2026.

2degrees and TBWA New Zealand launch ‘Ring Ring’ to stop the scroll and start the call

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2degrees, in partnership with TBWA New Zealand, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling

The Electricity Authority launches ‘Billy’ price comparison platform via Daylight

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The Electricity Authority Te Mana Hiko, gives New Zealand its first look at Billy, an innovative new tool that compares

CB Hot Suit Takes: Lee Lowndes, CEO, Daylight

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Sea Cleaners + JCDecaux pull the ‘world’s worst outdoor ads’ from rotation via Dentsu Creative

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Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but...

World-renowned designer Stefan Sagmeister set to host ADC 105th Annual Awards ceremony

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The global Art Directors Club, part of The One Club for Creativity, announced world-renowned designer Stefan Sagmeister

Kubota hard launches new brand platform ‘Love Tough’ in Australia and New Zealand via VML

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Rather than focusing on machinery alone, the platform shifts the spotlight to the people behind it; farmers, contractors

Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN

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The film was selected by this week's guest judge Jen Speirs, Chief Creative Officer at Droga5, Dublin.

BAFTA and Cannes Lions Grand Prix-winning duo Smith & Foulkes sign with SEDONA Productions in Australia and New Zealand

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Australian production company SEDONA has announced the signing of acclaimed directing duo Alan Smith and Adam Foulkes.

Former Colenso BBDO Managing Partner Lucy Cole joins Goldilocks as General Manager

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Goldilocks has appointed Lucy Cole as General Manager, marking an early senior hire for the recently launched model...

LUMO launches motion-enabled DOOH ‘Subtle’ across Auckland CBD

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LUMO's motion-enabled digital out-of-home (DOOH) format, Subtle, is now live on six screens in Auckland's CBD and...

Omnicom Media NZ appoints Rachel Bayfield as Chief Transformation Officer; Mike Delaney named Group Product Director

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Omnicom Media (OM), the media services division of Omnicom Group Inc., has bolstered its Centre of Excellence (COE)...

Former DDB Creative Director Courtney Dow joins Bastion Aotearoa; Freddie von Trott and Sophie Douglas set to arrive from AKQA Sydney

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Bastion Aotearoa backs momentum with action, moving quickly to strengthen creative bench following KFC win.

Griffin’s captures a day in the life of New Zealand to launch its new ‘Life Needs a Biscuit’ campaign via Motion Sickness, Tuesday Club and PHD

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The new brand platform celebrates the beauty of ordinary New Zealand life through 24 hours in 24 films.

Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Pitchblack Partners appoints Tom Paine as Chief Creative Officer as Nick Dellabarca and Liz Richards return from Droga5 Aotearoa

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Pitchblack Partners has appointed Tom Paine as Chief Creative Officer, consolidating creative leadership under one of...

CB NZ’s The Work: The best ads of the year [so far]

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Campaign Brief selects New Zealand's best work in 2026 that seems destined for award show success this year.

Colenso BBDO and Dentsu Aotearoa teams to represent New Zealand at Cannes Young Lions

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The Comms Council has revealed the winners of the 2026 Young Lions Competition, with two teams set to represent New Zeal

Indie agencies redefine scale as AI reshapes the media landscape, new report finds

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A new report has found that independent media agencies in New Zealand, are fundamentally rethinking how they grow...

Campaign Brief Creative Circle: What’s hot in March?

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This month features picks by Stu Mallarkey, Sarah Shepherd, Jordan Stent and Bobbie McKay.

Firth transforms concrete products to design moments in new campaign via Quantum Jump

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A new campaign from Quantum Jump for Firth reimagines concrete brick veneers, paving and retaining for Kiwis, shifting

Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23

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There's just one month to go until entries close for the New York Festivals Advertising Awards, with the 2026 show invit

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

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Portfolio & Reel’s advertising agency and production company directories for Australia and New Zealand are updated const

CB Hot Suit Takes: Adam Brami, Director, Art of the Possible

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Mango Communications rebrands to FleishmanHillard Aotearoa

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One of New Zealand's largest and most awarded public relations agencies has today unveiled a new name as part of Omnicom

Motion Sickness takes out Grand AXIS and coveted Agency of the Year title at the 46th AXIS Awards; McCann scores seven Gold, 17 Silver, 28 Bronze

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The Commercial Communications Council (Comms Council) tonight celebrated the pinnacle of creative achievement in Aotearo

One Plus One Adds One, Promotes Two

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One Plus One Communications has today announced the appointment of Kate Yule as Senior Account Executive, and promotion

TXT ‘HAPPY’ to 414: Skinny turns customers’ calls into ads in new campaign via Colenso BBDO

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Skinny, via Colenso BBDO, is inviting customers to help spread the word about its deals by opting in to have short pre-r

Motion Sickness Partner and Head of Strategy Hilary Ngan Kee selected for Cannes Lions 2026 See It Be It cohort

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Cannes Lions has announced the cohort for the 2026 See It Be It talent programme, designed to accelerate the careers...

Domino’s taps Bureau of Everything to reimagine its ANZ brand strategy and creative platform

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The appointment marks a new chapter for Domino's which is undergoing a brand revitalisation from the inside-out, with Bu

Bestads Best TV of the Week: British Airways’ ‘An Original British Briefing’ via Uncommon, London

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

CB Hot Suit Takes: Emma Dalton, General Manager, Pitchblack Partners

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

PRINZ celebrates top AUT student with Paul Dryden Tertiary Award

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The Public Relations Institute of New Zealand (PRINZ) has announced that the top student in the Public Relations major a

Beyond the Brief: How TBWA NZ reframed health through optimism for Southern Cross

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Centred on real member stories and a deliberate shift away from traditional health narratives, Southern Cross' recently

Five from New Zealand named to New York Festivals Advertising Awards 2026 Shortlist Jury

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New York Festivals Advertising Awards (NYFA) unveiled the 2026 Shortlist Jury, a curated panel comprised of visionary...

RotoruaNZ champions relaxation by laying down the ‘Robe Rules’ in latest campaign via jnr.

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Following the success of the 'Robe Trip' campaign at the 2025 Aotearoa Effie Awards, where it won a Gold and 2 Silvers,

CB Hot Suit Takes: Matt Dickinson, CEO, True

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Find a lump. Win a ute. Testicular Cancer NZ launches ‘Lump Lottery’ via Colenso BBDO

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Testicular Cancer NZ has teamed up with JAC New Zealand and TikTok For Good for a new campaign, created in partnership

Droga5 named Ad Age’s Network of the Year for the first time

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For the first time in its history, Droga5 has been named Network of the Year by Ad Age, marking a major milestone as...

Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

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Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the US.

Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Beyond the Brief: Inside SnackaChangi’s ‘one chip per Kiwi’ campaign – a triumphant trainwreck

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Following the success of SnackaChangi's wildly ambitious 'one chip for every Kiwi' campaign, Pitchblack Partners lifts

Bestads Best TV / Film of the Week: End Violence Against Women Coalition’s ‘Check-In’

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The film was selected by this week's guest judge is Leisa Wall, Chief Creative Officer, McCann New Zealand.

CB Hot Suit Takes: Storm Day, CEO, Droga5 Aotearoa + NZ Lead, Accenture Song

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CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering career

Havas Red launches CRed – helping brands earn cultural authority in a creator-powered world

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Havas Red has today announced the global launch of CRed, its newly imagined creator and influence practice designed...