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  • Archive
  • Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

    Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin poi…

  • Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

    Designworks, one of New Zealand’s leading brand design agencies, has appointed seasoned leader and business founde…

  • Wellington creative studio KISSLabs creates rare Bitcoin book auctioned in Abu Dhabi

    Wellington creative studio KISSLabs is behind one of the world’s rarest books, a meticulously crafted history of Bitco…

  • Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

    Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its third annual Design Tren…

  • TBWA New Zealand introduces Kiwis to ‘Wolfie’ – A howling rebrand for The Warehouse Mobile

    TBWA\New Zealand has teamed up with The Warehouse to unveil a bold new identity for Warehouse Mobile – now starrin…

  • Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards

    The global Art Directors Club, part of The One Club for Creativity, has announced a significant change for its prestigio…

  • Onfire Design strikes Gold twice at global 2025 Pentawards held in Amsterdam

    Onfire Design has taken home two Gold Pentawards this year for its work on Salash and Holy Aioli, proof of continued c…

  • Record-Breaking Night for Motion Sickness and Guardians at 2025 Best Design Awards

    In the largest single haul in the Best Design Awards’ 30-year history, Motion Sickness was recognised with 17 Golds an…

  • Type Here 2 finalists exhibited at AUT’s Te Wai Ngutu Kākā Gallery

    Presented by creative agency Osborne Shiwan, finalists from Type Here 2, Aotearoa’s contemporary typography competitio…

  • Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition

    For the first time in its nearly 80-year history, the global Type Directors Club will now present physical Gold, Silver,…

  • Prestigious Crystal Pencil takes center stage in The One Show 2026 call for entries campaign

    The pinnacle of industry creative achievement, the distinguished Crystal Pencil, is the centerpiece of this year’s bra…

  • True builds a new, sustainable fashion brand identity in partnership with Longform

    New Zealand agency True has developed and launched the brand identity for Longform,   Longform, founded by Des Rusk…

  • ASB Classic celebrates 30-year ASB partnership with refreshed visual identity via Likeminds

    ASB is marking a major milestone in 2026 – 30 years as principal partner of the ASB Classic – one of the lon…

  • JCDecaux New Zealand launches new brand positioning ‘Be Seen. Be Remembered.’

    JCDecaux has launched its new brand positioning ‘Be Seen. Be Remembered.’, reinforcing its focus on deliveri…

  • ColorCote unveils new brand identity via Augusto

    Leading pre-painted steel brand ColorCote has launched a bold new brand identity, delivered in close partnership with aw…

  • T&G Global appoints Special as lead design agency

    Kiwi-born company T&G Global has appointed renowned design agency Special as its lead design partner.   T&G…

  • True bolsters design department with appointment of Helen Chapman as Design Lead

    Independent agency True Limited has bolstered their design offering with the appointment of Helen Chapman as Design Lead…

  • Ellena Mills’ D&AD Diary Pt 2: “It’s damn hard to get shortlisted. It’s even harder to win a Pencil”

    …

  • Ellena Mills’ D&AD Diary – Part 1: Kerning, Craft and Creative Envy

    Ellena Mills, Head of Design at Howatson+Company is representing Australia on the D&AD Packaging Design Jury in Lond…

  • Fair Food launches a new brand identity via Daylight as impactful as its mahi

    Since 2011, Fair Food has rescued over 2.8 million kilograms of kai destined for waste, redistributing it to community g…

  • Strategy Creative’s Chris Flack joins jury for global 2025 Communication Arts Design Awards

    Strategy Creative Design Director Chris Flack has been announced as the only New Zealand-based judge for the prestigious…

  • Auckland-based design agency Onfire Design recognised at prestigious TDC71 competition

    Creative innovation and extraordinary craft were on full display in the global winners in the prestigious TDC71 Competit…

  • Auckland Rugby revives local club scene with new brand and campaign via Crave Global

    Purpose-led creative agency Crave Global has worked alongside the Auckland Rugby Union to establish a fresh new club rug…

  • Christchurch-based agency MintHC emerges from strategic consolidation with fresh brand

    Christchurch-based agency MintHC has officially launched, marking the culmination of Mint Design’s strategic acquisiti…

  • Dricon steps out with a fresh rebrand and new tagline via Quantum Jump

    Since 1965 Dricon has been a tradie’s trusted mate on site. After decades of sitting under the Firth umbrella, it’s …

  • World class start to Onfire Design’s 20th anniversary with big wins on the global stage

    To ring in 2025, which also happens to be Onfire Design’s 20th anniversary, the company has picked up several prestigi…

  • Creative New Zealand highlights Aotearoa’s unique creativity in new campaign via Curative

    Creative agency Curative has joined forces with national arts development agency Creative New Zealand to launch a new na…

  • Sunday Afternoon’s Juan Carlos Pagan Creates Branding For Young Ones Student Awards

    Award-winning designer Juan Carlos Pagan, co-founder and partner at creative studio Sunday Afternoon in New York, has de…

  • Men’s lifestyle publisher Man of Many launches bold new website design via Daylight Creative NZ

    Man of Many, Australiaʼs largest menʼs lifestyle publisher, has today launched its newly redesigned website, with Pors…

  • Wellington Airport opens a portal to the universe in new campaign via Everyone

    The rebrand of Wellington Airport two decades ago broke new ground with its “Wild at Heart” positioning. It captured…

  • Auckland creative branding agency Milk wins Best-in-Show at Australia’s 2024 AGDA Awards

    Creative branding agency Milk celebrates its recognition on the global stage, winning the prestigious ‘Best in Show’…

  • VetPartners unveils dynamic new brand identity via Hulsbosch

    Leading independent brand and design agency Hulsbosch has launched a brand refresh for VetPartners, Australia and New Ze…

  • Chemistry reimagines Digital Arena’s brand and lead generation strategy

    Chemistry has completed a full brand and digital transformation project for Digital Arena, an Apple I.T. partner that pr…

  • Voices of Hope launches new campaign to break down mental health stigma; new website via FCB

    Voices of Hope has launched a new campaign and website to help break down stigma around mental health.   The new ca…

  • Bastion acquires New Zealand digital experience agency Catch Design

    Bastion is accelerating its expansion in New Zealand by agreeing to acquire Catch Design, one of the country’s leading…

  • NZ wealth management company FirstCape reveals new identity via Thinkerbell Aotearoa

    New wealth management entity FirstCape has today launched its new brand, including positioning, identity and brand archi…

  • Make your work stronger and your value higher: Live online learning program ‘Bare Brand Strat’ with Richie Meldrum returns Sept 5th – 26th

    There’s a lot of fluff out there when it comes to brand strategy. Everyone’s in agreement that it’s super importan…

  • Luxury sporting lodge Poronui launches refreshed brand via Principals

    Branding design agency Principals has developed a new brand strategy, story and identity for luxury sporting lodge Poron…

  • The Warehouse launches new health and body range ‘Good One’ via Special Design

    The Warehouse has announced the launch of its new health and body range ‘Good One’ with the identity developed in co…

  • Motion Sickness launches new design arm of agency: The Motion Sickness Design Office

    Motion Sickness has launched a new dedicated branding and identity design win of the company called the Design Office. …

  • The Institute of Environmental Science and Research launches new website via Tribal

    Leading web design and development firm Tribal has partnered with the Institute of Environmental Science and Research (E…

  • Petdirect launches new brand identity via Special Design

    Founded in 2020, New Zealand-owned company Petdirect has joined forces with Special Design to forge a fresh new brand id…

  • Werk Agency named brand partner for CubaDupa 2024, New Zealand’s premier free arts festival

    Wellington full-service creative and marketing agency Werk Agency has been named an official brand partner of CubaDupa 2…

  • Principals dominates REBRAND 100 Global Awards; takes home ‘Best’ Award for Hamilton Airport

    Branding design agency Principals has cleaned up at the REBRAND 100 Global Awards taking home a total of 14 awards, the …

  • Family Planning rebrands to Sexual Wellbeing Aotearoa via Special Wellington

    After a competitive pitch, Special has been working with Family Planning to evolve the 80+ year old Family Planning bran…

  • Principals appoints Kate Murchison to general manager, Aotearoa New Zealand

    Branding design agency Principals has appointed Kate Murchison to the role of general manager of its Aotearoa New Zealan…

  • Type Director Club opens call for global Ascenders 2024 comp; final deadline Fri April 19

    The Type Directors Club, the world’s leading typography organization, has today opened the call for entries for its gl…

  • Designworks appoints Joanne Reid as new managing partner 

    New Zealand brand design agency Designworks (part of the Ogilvy NZ network) has strengthened its senior leadership team,…

  • Halberg Foundation reconnects with youth through new brand identity via Special Design

    Founded in 1963, the Halberg Foundation has been a vital not-for-profit organisation within New Zealand’s sporting…

  • The Sweetshop unveils new website in collaboration with Gladeye

    The Sweetshop has announced the launch of its brand-new website designed in collaboration with Gladeye, the renowned New…

  • PMN champions 100% Pacific journalism with all-new content platform and master brand via Daylight

    Pacific Media Network (PMN) has revealed its all-new multimedia content platform and master brand proudly designed and b…

  • Special NZ scores prestigious Purple Pin plus three Gold Pins at the 2023 Best Design Awards

    The design team at DDB Group Aotearoa scored three gold, two silver, and two bronze pins at the New Zealand Best Design …

  • Principals wins major haul at the 2023 Australian Good Design Awards

    Trans-Tasman branding design agency Principals has had its best result ever at the 2023 Australian Good Design Awards, w…

  • Type Directors Club opens call for entries for global TDC70 competition – deadline December 8

    The Type Directors Club, the world’s leading typography organization, has opened the call for entries for its prestigi…

  • AGI Open 2023 International Design Conference feat. global design legends set for 18–19 Sept, Aotea Centre, Tamaki Makaurau Auckland

    A unique opportunity to see some of the world’s most influential designers in Tāmaki Makaurau Auckland. A two-day pr…

  • Principals snares Tom Sykes from The Monkeys Aotearoa for strategy director role

    Branding design agency Principals has appointed Tom Sykes as strategy director of its Aotearoa New Zealand office. &nbsp…

  • Special Design appoints Clem Devine to the role of design director

    Award-winning creative agency Special Design has announced the appointment of Clem Devine as its new design director. &n…

  • New club with a new name welcomes new brand for the home of racing via True

    Auckland Thoroughbred Racing (ATR) has kicked off a new chapter in its illustrious history with the launch of a new bran…

  • Havas reveals new visual identity

    Today marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand ar…

  • Skills Group launches ‘Skills Alley’ at Skills MSD Fair via Bastion Shine

    This week at the Due Drop Events Centre in Manukau, Skills Group and the Ministry of Social Development (MSD) partnered …

  • The Design Conference releases its all-new Streaming layout ahead of sell out event for 2023

    In this fifth evolution of The Design Conference’s live stream, conference founder Matthew Haynes has posted a first l…

  • Shit You Should Care About reveals its universe in new website and rebrand via Daylight

    One of New Zealand’s pre-eminent media companies today steps out from behind its screens to reveal its universe throug…

  • Not Another™ celebrates double-whammy at the 2023 Webby Awards

    New Zealand full-service creative agency Not Another™ has celebrated a significant achievement as its work on the Porn…

  • Ruskin Films + Fathom and Practise Auckland score Bronze Cubes at ADC 102nd Annual Awards

    Ruskin Films and Fathom along with Practise Auckland have secured one Bronze Cube each in the global ADC 102nd Annual Aw…

  • Osborne Shiwan and Practise make the cut at finalist stage of ADC 102nd Annual Awards

    The One Club for Creativity has today announced the finalists entries from 32 countries and regions for the global ADC 1…

  • NZ’s Monolith, Practise and Seven named winners in the Type Directors Club TDC69 Competition

    The Type Directors Club, the world’s leading typography organization, has announced the winners from 42 countries in i…

  • Kiwibank New Zealander of the Year undergoes identity refresh via Special Design

    In the lead up to Kiwibank New Zealander of the Year – which saw Professor Rangi Matamua (Tūhoe) win for their contri…

  • Southern Cross Pet Insurance calls on all CMOs around the world to protect pets with new ‘Paws Off’ initiative and campaign via TBWA\NZ

    Southern Cross Pet Insurance, along with the New Zealand Veterinary Association (NZVA), is rallying brands and marketers…

  • Australian lifestyle publisher GALAH launches new digital presence via Daylight

    Australian regional magazine GALAH is celebrating the re-launch of its digital presence and e-commerce site this month, …

  • Steinlager creates traveling Ultra Low Carb Beer Battered Fish & Chippery via Mango

    This summer Mango Communications and Lion came together to launch the new Steinlager Ultra Low Carb beer – a perfectly…

  • The Gerety Awards extends deadline to Friday, April 14; launches new campaign via Cossette

    One of the world’s most awarded independent agencies, Cossette creates a powerful call for entries campaign for the Ge…

  • Heritage New Zealand Pouhere Taonga launches website refresh via Tribal Worldwide and RUN

    Tribal has announced the launch of the new Heritage New Zealand Pouhere Taonga website, designed to provide an innovativ…

  • Advertising community in NZ/Aust/Asia rejoice as drop shadow dropped from Campaign Brief logo

    The people have spoken.   Today, a dark shadow hanging over Australian advertising has been lifted. Not since Hersh…

  • Osborne Shiwan’s Lloyd Osborne and Shabnam Shiwan join Type Directors Club Advisory Board

    The Type Directors Club, the world’s leading typography organization, has expanded the geographic and cultural diversi…

  • ADC celebrates explores the future with ADC101+1 Expo Designer-AI Collaborative Experience

    In celebration of the first 102 years of the Art Directors Club, The One Club for Creativity invites the global creative…

  • Type Director Club Opens Call For 2023 Global Ascenders Competition: deadline Wed, March 15

    The Type Directors Club, the world’s leading typography organization, today opened the call for entries for its global…

  • LA MONTÉE – the Christmas gift designed to lighten the gifting load from dentsu Aotearoa

    With the year coming to a close and the cost of giving on the rise, Dentsu Creative (on behalf of dentsu Aotearoa) turne…

  • Four little plasticine characters help bring NRMA Insurance’s brand essence to life via The Tuesday Club, Assembly, Flux and Richard Webber

    The Tuesday Club, Assembly, Flux and Richard Webber (of Aardman fame) have  joined forces to create the hard-working li…

  • The Spinoff creates the covers it would’ve had (if it had a printed cover) in new work via Daylight

    In celebration of the year that was, one of Aotearoa’s leading digital magazines, The Spinoff, has launched a campaign…

  • Massey University launches new brand identity and story for Massey Sport via FEDERATION

    Federation has created a new brand identity and story for Sport at Massey University reflecting what student athletes an…

  • Artists turn smuggled stash of Russian Rubles into art in new charity project for Ukraine

    When Russia attacked Ukraine a huge humanitarian crisis followed, and so did the collapse of the Russian currency, the r…

  • Pernod Ricard New Zealand fine wine brand Church Road launches new look via Emotive

    Pernod Ricard Winemakers and independent creative agency Emotive have restyled one of New Zealand’s most awarded wine …

  • Special Design launches new design packages to support New Zealand start-ups

    Special Design is offering a dynamic proposition that aims to support a growing number of startup businesses and entrepr…

  • Arvida retirement living appoints MetroEXP as new design agency partner

    Hybrid design, production and events agency MetroEXP has been appointed by Arvida retirement living as its new design ag…

  • D&AD launches 2023 Awards entries with new creative campaign via Re Australia / US / UK

    D&AD has opened entries to the 2023 Awards with a digital creative campaign from Re, a global brand-led design and e…

  • Type Directors Club announces changes to annual competition as TDC69 kicks off

    The Type Directors Club, the world’s leading typography organization and part of The One Club for Creativity, announce…

  • MediaWorks’ The Edge launches new brand identity and campaign via Hello

    One of the country’s largest entertainment brands The Edge has been given a brand overhaul for the first time in five …

  • Almighty Beverages collaborates with Pitchblack Partners and Marx Design for rebrand

    Three years ago, a plan was put in place to turn little known organic juice company, Almighty, into a contemporary brand…

  • Basketball New Zealand launches new Tauihi basketball league via EightyOne and SixOneNine

    BBNZ, with partners EightyOne and cultural consultants SixOneNine, have launched a new, elite, women’s basketball leag…

  • New Zealand AIDS Foundation rebrands as Burnett Foundation Aotearoa via Special

    The New Zealand AIDS Foundation has relaunched as Burnett Foundation Aotearoa, in new work delivered by Special and Spec…

  • Alistair McCready one of the 25 winners in Type Director Club Global Ascenders 3 Competition

    Auckland’s Alistair McCready is among the 25 winners from 13 countries in the Type Directors Club‘s Ascenders 3 …

  • Picky Images launches ‘Koha for Comp’ initiative

    NZ-based image marketplace, Picky, has launched a first-of-its kind scheme – an honesty-box style koha for stock image…

  • Streaming live and interactive The Design Conference kicks off this Thursday, June 9 ~ Use ‘CAMPAIGNBRIEF’ code at checkout for 15% off

    Streaming live and interactive, The Design Conference (TDC) kicks off from Thursday to Saturday this week, delivering 27…

  • Mix&Match launches into the Australian market with new visual identity via Proximity NZ

    Preparing for a world of travel again, Proximity NZ has created a new brand identity for online travel agents, Mix&M…

  • Klim Type Foundry wins Gold, Osborne Shiwan takes Bronze at ADC 101st Annual Awards

    Two from New Zealand won Cubes at the ADC 101st Annual Awards ceremony, held tonight during Creative Week 2022 in New Yo…

  • Design Conference Turned Festival: Get Ready for #TDCbne22 – 15% discount for CB readers

    With just over a month to go, a thousand of Australia’s finest creatives are set to descend on Brisbane Powerhouse to …

  • Klim Type Foundry and Osborne Shiwan finalists in shortlist stage of ADC 101st Annual Awards

    Two studios in New Zealand have finalists entries for the ADC 101st Annual Awards, announced today by The One Club for C…

  • Groov launches Embed modules: online learning for workplace wellbeing via Daylight

    Groov (formerly Mentemia), co-founded by Sir John Kirwan, has partnered with Daylight to transform its Embed wellbeing p…

  • The Design Conference returns with a bold new format ~ bigger and more dynamic than ever

    A favourite on Australia’s creative calendar, The Design Conference (TDC) is set to explode in 2022. Featuring twi…

  • New Zealand scores five finalists at final shortlist stage of the ADC 101st Annual Awards

    The One Club for Creativity has today announced the entries from 46 countries on the shortlist for the global ADC 101st …

  • Klim Type Foundry scores two winners in the 2022 Type Directors Club Competition

    The Type Directors Club, the world’s leading typography organization, announced the winners for its two premiere globa…

  • Type Director Club opens call for global 2022 Ascenders Competition; deadline April 30

    The Type Directors Club, the world’s leading typography organization, today opened the call for entries for the third …

  • Kiwibank launches new brand identity to match bank’s big ambitions

    As Kiwibank, one of Aotearoa’s most loved, trusted, and recognised brands, celebrates 20 years, it is marking the sign…

  • Sir John Kirwan Foundation launches ‘Mitey’ digital platform to enable mental health education in schools via dentsu Aotearoa

    This week the Sir John Kirwan Foundation publicly launches Mitey, an innovative approach that enables primary and interm…

  • Superstar MMA training programme rebrands as Alta; unveils new brand identity via Special NZ

    MMA training programme Alta, formerly Wimp2Warrior, has undergone a new brand identity created by Special New Zealand….

  • FCB Aotearoa takes out Gold, Silver and Bronze at the 2021 Best Design Awards

    FCB Aotearoa have won three coveted pins at the Designers Institute of New Zealand Best Awards, held virtually on Friday…

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