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Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water
Every summer, Kiwis hit the water – confident, capable, and sometimes a little too relaxed about safety. But most …
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The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight
Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…
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Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature
Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature …
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CB Q&A: Chris Dwyer on swapping “big ideas” for high-craft storytelling at Getty Images
After more than 13 years at creative agency The Works (now Capgemini), most recently as Creative Lead, Chris Dwyer has m…
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Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance
Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion: Miss H…
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Director’s Brief: 10 Questions with James Chappell @ Clockwork Films
Director’s Brief is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of talent shapin…
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CB Q&A with Dr Mathew Farry, MD, Courageous Conversation South Pacific Institute on DEI’s Evolution + Advertising’s Role in Driving Change
Campaign Brief speaks with Dr. Mathew Farry, Managing Director of Courageous Conversation South Pacific Institute®, a r…
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Campaign Brief Q&A: Inside Attivo’s Next Chapter with Anthony Gregorio and Sue Squillace
Earlier this year, Attivo Group ANZ welcomed industry veteran Anthony Gregorio as Executive Chairman – reuniting h…
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Beyond the Brief: How FEDERATION won over rock royalty to deliver Aotearoa’s newest superhero
In this edition of Beyond the Brief, Campaign Brief chats with Chief Creative Officer Brad Collett and Creative Director…
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Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family
1. What was the initial brief from ANZ for this chapter of the Sharma campaign, and how much was already defined …
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Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’
In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk abo…
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Campaign Brief Q&A with Melanie Spencer, Co-CEO and Co-founder, Thompson Spencer: “We want to become the greatest indie agency in the world”
After a major merger in March between Thompson Spencer and Reason, and a bold expansion into the Australian market, Mela…
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Campaign Brief Q&A with Zac Riddell & Willow Whitham: Winning AXIS, cracking the Webby Awards, and creating work that matters
Following their recent AXIS Student Challenge win, Willow Whitham and Zac Riddell—a young creative team at FCB Aotearo…
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Campaign Brief Q&A: How Agender is advocating for equal opportunities in the industry
As we celebrate International Women’s Day on March 8, Campaign Brief is shining a light on the women driving change, c…
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CB Q&A: Alicent Wong, WoC Founders Network: “We are a network of ambitious, unapologetic women committed to building powerful tables that transform communities and industries”
As we celebrate International Women’s Day on March 8, Campaign Brief is shining a light on the women driving change, c…
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Conquering self doubt, unlocking creativity: Bede Dwyer’s AWARD School journey
When Bede Dwyer, Brand and Communications Manager at Te Ohu Kaimoana, first considered AWARD School two decades ago, the…
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Robyn D’Arcy: Data, but make it emotional
Data often gets a bad rap for being cold, clinical, and overly analytical—a far cry from the creative world of storyte…
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Exit Director Stefan Hunt + Vanessa Marian’s Short Film ‘Yeah The Boys’ Explores the Fun and the Tragedy of Australian Masculinity
Exit director, Stefan Hunt, is known for his adventurous approach to directing. His humour is apparent in Hunt’s call …
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Ralph Van Dijk: Changing tides in audio creativity
Ralph Van Dijk, CEO, Eardrum is one of the world’s leading audio experts. He’s also the Creative Council chair of th…
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EXIT signs bold cinematic director Sam Walker
Exit has announced the addition of Sam Walker to its roster in Australia and New Zealand. Walker knows what makes…
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Campaign Brief Q&A with Deloitte Digital CCO Dan Wright: How Deloitte leveraged social economics to prove how sport can change the world
A sit down with Deloitte Digital CCO Dan Wright to learn how Deloitte leveraged social economics to prove how sport can …
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Inside the minds of judges for The One Show 2024
Judging for both The One Show 2024 and ADC 103rd Annual Awards are currently underway, as the more than 500 jury members…
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Malcolm Poynton, Grand Jury President, ADFEST: “What I would really encourage is remember, this is a very human business”
Malcolm Poynton, ADFEST 2024 Grand Jury President and Global Chief Creative Officer of Cheil Worldwide shares his insigh…
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Nick Simkins at ADFEST: “What separates good directors from great directors is a unique voice”
Nick Simkins, executive producer at FINCH Australia and jury member for Film Craft Lotus and New Director Lotus. Here, S…
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MassiveMusic & Squeak E. Clean at ADFEST: Music + Sound – The unsung heroes of great advertising
Many have watched ads on their phones with the sound off. How much less is their impact? Their emotive power is diluted,…
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ADFEST Q&A with Squeak E. Clean’s Karla Henwood and MassiveMusic’s Ralph van Dijk: Behind the rise and rise of audio ads and sonic branding
Sound is coming to the fore in advertising, a surge promoted by the popularity of podcasts, Spotify and Audible and unde…
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Q&A with Kiwi expat Malcolm Poynton, Cheil Global CCO + ADFEST Grand Jury President: “We’re in a new golden age of creativity so go for it”
ADFEST 2024 Grand Jury President, Malcolm Poynton, has been recognised as one of the World’s Top 10 Digital Minds by A…
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CB Q&A with Special Wellington: “How to get clients, Effies and 3 Pointers from a car park”
Campaign Brief recently caught up with the leaders of Special’s Wellington office, Mark Forgan, Executive Creative Dir…
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Campaign Brief Q&A with Tony Bradbourne, founder, Special: “Raise your ambition”
Campaign Brief recently caught up with the founder of Special, Tony Bradbourne, on the global international creative net…
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CB Q&A with Ogilvy Network ANZ: “Our clients have never been more ambitious + with our new structure we’re ready to meet that ambition”
(Pictured L-R: Ogilvy Network ANZ CCO Toby Talbot, Ogilvy NZ ECD Kristal Knight, Ogilvy Melbourne ECD Hilary Badger, Ogi…
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Campaign Brief Q&A ~ Simon Vicars, CCO, Colenso BBDO New Zealand: “Don’t listen to the rules”
Campaign Brief recently caught up with one of the world’s most awarded creatives Simon (Si) Vicars. As a copywriter he…
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Q&A with Are Media head of ePublishing and Syndication Joe Revill on contentshop launch
Are Media’s head of ePublishing and Syndication Joe Revill expands on the company’s new contentshop offering…
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Campaign Brief Q&A: The Monkeys Aotearoa’s Justin Mowday and Damon Stapleton – Putting creativity on a bigger playing field
After nearly two years since launching into the New Zealand market, The Monkeys Aotearoa opens up about the agency’…
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CB Q&A: A confident indie agency with an ultra-collaborative + fun loving culture – This is True
Campaign Brief recently sits down with the senior leadership team at Kiwi independent creative and digital experience ag…
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Campaign Brief Q&A with Motion Sickness: Let’s Talk About Motion Sickness
A freelance creative spent the day lurking around the Motion Sickness offices, before sitting down with agency partners …
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Campaign Brief Q&A with YoungShand: A hungry agency driven to deliver for challenger brands
Campaign Brief: You’ve recently positioned yourself as an agency for challenger brands. What led you to decide on that…
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The Producers presents ‘Cannes I Ask You a Question?’ feat. Special NZ ECD Lisa Fedyszyn
Australian production company The Producers are on the ground in Cannes. Here, they present “Cannes I ask you a qu…
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The Producers presents ‘Cannes I Ask You a Question?’ feat. VMLY&R CD Kieran Moroney
…
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The Producers presents ‘Cannes I Ask You a Question?’ feat. Thinkerbell ECD Tom Wenborn
Australian production company The Producers are on the ground in Cannes. Here, they present “Cannes I ask you a qu…
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Campaign Brief Q&A: Two weeks in joint CCOs Brett Colliver and Mike Felix have already penned their resignation letter from Dentsu Creative
Bringing almost two decades of global experience, Dentsu Creative’s newly appointed joint chief creative officers …
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Campaign Brief Q&A: Saatchi & Saatchi New Zealand with Cochrane and Cochran
Campaign Brief recently spoke with Saatchi & Saatchi New Zealand CEO Mark Cochrane and CCO Steve Cochran about their…
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CB Q&A: DDB Group Aotearoa CCO Gary Steele reflects on the work he’s most proud of
After a successful career in Asia Gary Steele needed a new challenge and moved to NZ where he joined DDB Group New Zeala…
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Director Matthew Thorne joins Good Oil’s roster for exclusive representation in Australia and NZ
Director Matthew Thorne has joined Good Oil’s roster for exclusive representation in Australia and New Zealand. …
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Q&A with Kiwi expat Maria Devereux, ECD and head of innovation at Accenture Song North America
Highly-awarded creative leader and former Colenso BBDO chief innovation officer and ECD Maria Devereux has joined Accent…
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Good Oil signs Natasha Foster for exclusive representation in Australia and New Zealand
Good Oil has signed Natasha Foster for exclusive representation in Australia and New Zealand. “If it feels impo…
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ABInBev’s Draftline named the inaugural 2022 In-House Company Of The Year at LIA
LIA recently caught up with Tracy Stallard (pictured), ABInBev, Global VP, Connections & draftLine (In House Agency,…
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The Monkeys Aotearoa’s Susannah O’hUadhaigh on her experience in AWARD School’s online program
Susannah O’hUadhaigh, junior art director at The Monkeys Aotearoa recently participated in AWARD School’s on…
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Nobody spoke and we listened. The Imposterous is back with season two. Just one rule, the first one better be Good (by).
After a surprisingly well received first season, The Imposturous is back. Season one tested a theory of Michael Knox and…
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Leo Premutico takes listeners into the synapses of his brain in latest Black T-shirts podcast ep
This weeks episode of The Black T-shirts podcast sees Aussie expat creative genius Leo Premutico, founder and creative c…
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The Imposterous: Graham Fink’s Different, but that’s just the way he Finks about things
Today’s Episode features Graham Fink, a creative who has truly committed to exploring just what that ‘title’ can m…
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Colenso’s Love This podcast interviews entrepreneurial legend Robett Hollis
Colenso’s Love This podcast hosts Beth O’Brien and Maria Devereux, sat down for a chat with successful entrepreneur …
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The Imposterous: Tide ad or Hungerithm. What happened next? How can the creators of two of the biggest campaigns of the decade still feel insecure?
This week’s double episode features the Imposterous Daniel Lobaton (creator of It’s a Tide Ad) who has somehow Macgy…
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The Imposterous: Jab Borgstrom has a secret weapon and he doesn’t want to read your words
This week’s episode features the Imposterous Joakim Borgstrom (Jab) the current global CCO of BBH who is so lateral wh…
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Paul Catmur chats with Andy Blood in latest episode of Truth & Soul Inc podcast
The latest episode of Paul Catmur’s podcast Truth and Soul Inc., has been released with Catmur chatting with execu…
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A Shit episode of Colenso’s ‘Love This’ podcast hosted by Maria Devereux and Beth O’Brien
Colenso’s Love This podcast hosts Maria Devereux and Beth O’Brien, sat down for a chat with Shit You Should Care Abo…
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Brigid Alkema, CCO, Clemenger BBDO Wellington: “In order to better the world we live in, our industry has to reflect its diversity”
Following Brigid Alkema’s appointment as the first female Kiwi to the BBDO Global Board and her promotion to chief…
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Paul Catmur chats with Damon Stapleton on latest episode of Truth and Soul podcast
Paul Catmur has released the latest episode of his podcast Truth and Soul Inc., this time chatting to Damon Stapleton, c…
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10 Questions for Kristal Knight, Creative Director, Saatchi & Saatchi NZ and LIA 2021 Jury Member
Kristal Knight, Creative Director at Saatchi & Saatchi, New Zealand, is joining LIA’s TV/Cinema and Online Film ju…
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Q&A with director Tom Gould on shooting Ralph Lauren’s new Polo Sport campaign in Aotearoa
Director/photographer Tom Gould, who is represented by Sweetshop in Australia and New Zealand, recently directed the new…
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Q&A with DDB CD Christie Cooper on NZ’s self-deprecating humour and her love of mentoring
Q&A with Christie Cooper, creative director at DDB Aotearoa, who is representing New Zealand on the Ad Stars 2021 Ju…
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Paul Catmur chats with Rob Sherlock and Jim Hall on latest episodes of Truth and Soul podcast
Owing to popular demand Truth and Soul podcast incorporated, created by Paul Catmur, has released two new podcasts in ti…
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AWARD School Q&A with Mandie van der Merwe and Jack Nunn; Online program now open to students in New Zealand
AWARD School is back for 2021 and is shaping up to be better than ever. Advertising Council Australia caught up with Nat…
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Paul Catmur chats with advertising legend Ross Goldsack on ‘Truth & Soul Inc’ podcast
After an extended summer break the Truth and Soul Podcast returns with advertising legend Ross Goldsack….
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5 Minutes with… Matt Stoddart
TBWA Melbourne creative director Matt Stoddart on going solo after working with six creative partners and having the pow…
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A Pandemic Production: How 2020’s crop of UK Christmas crackers came to be
Production experts tell LBB how they made some of this year’s festive treats feel warm and cosy, despite the challenge…
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DDB’s Marty O’Halloran and Ari Weiss Look to the Future
As the network brings on a new Global CEO and prepares to leave its iconic New York HQ, Marty O’Halloran and Ari Weiss…
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Blast from the past: Harnessing the power of nostalgic experiences in the digital age – brought to you by Facebook Curated ANZ
Experience Design Director at The Monkeys, Tim Smith, shares his thoughts on carving out immersive experiences through t…
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Anti-Fragile Career with Karen X – brought to you by Facebook Curated ANZ
Viral video creator and Wafffle founder Karen X on the secrets to her low budget filmmaking, and embracing ceaseless rei…
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Sandbox of Ideas with Jason Pierce – brought to you by Facebook Curated ANZ
CPB Creative Director Jason Pierce shares his recipe for culture connection and falling in love with the problem. KEEPIN…
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Beer and skittles: 3D ideas with Ari Weiss – brought to you by Facebook Curated
Since arriving at DDB New York in 2017, Weiss has transformed the legacy agency of the TV age into a 360 degree powerhou…
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Q&A with Mark Tungate, editorial director of the global Epica Awards on running the awards during uncertain times
…
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Paul Catmur chats with Shane Bradnick and Mark Kilgour & Huw O’Connor on ‘Truth & Soul Inc’
Advertising podcast ‘Truth & Soul’, created by Paul Catmur, has some excellent new episodes to help keep…
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Q&A with Kiwi director / photographer Tom Gould – represented by Sweetshop
Sweetshop recently signed Tom Gould for global representation. The Director / Photographer has spent the last decade liv…
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Ever Evolving Creative with Tiff Rolfe – brought to you by Facebook Curated ANZ
R/GA’s new Global CCO, Tiffany Rolfe, shares her vision for designing a more human future and telling the damn truth. …
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How BBH London turned a Whopper into a stage – brought to you by Facebook Curated ANZ
In a new series by Facebook Curated, Jay Morgan from Creative Shop talks to BBH London associate CDs Ben Edwards and Guy…
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Anita Fontaine: “People are craving experiences because they’re more valuable than buying something”
Having spent the last 20 years traversing the globe, Australian artist and director Anita Fontaine has landed in New Zea…
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The Future of the Office: Sir John Hegarty
LBB joins Sir John Hegarty, creative co-founder of BBH and The Garage Soho, for the first in Major Players’ series of …
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The Campaign Brief Q&A: DDB Worldwide Global Chief Executive Officer Marty O’Halloran
Campaign Brief caught up with Australia’s Marty O’Halloran, the newly appointed global CEO of DDB Worldwide…
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